Social Media Manager

CareerXperts Technologies Private Limited; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

CareerXperts Technologies Private Limited is seeking a Social Media Manager to lead its LinkedIn and other digital channels. You will craft engaging content, plan campaigns, and analyze performance to strengthen brand storytelling and audience engagement.

The role emphasizes strategic thinking, brand voice consistency, and collaboration with recruitment and leadership to tell compelling stories across platforms.

Qualifications

• 3-6 years of experience in social media management, digital marketing or brand communication.
• Strong understanding of LinkedIn as a professional networking and B2B channel.
• Excellent copywriting and storytelling abilities.
• Experience managing content calendars and campaigns independently.
• Understanding of social media analytics, audience behaviour and performance metrics.
• Familiarity with Canva, Meta Business Suite and social media management tools.
• Ability to balance creativity with data-driven decision-making.
• Strong written and verbal communication skills.
• Ability to identify emerging trends and translate them into content.

Responsibilities

• Develop and execute social media strategies aligned with business objectives, brand positioning and audience growth.
• Build monthly content calendars covering insights, hiring trends, talent intelligence, employer branding, updates and thought leadership.
• Conceptualise and create engaging posts, carousels, polls, newsletters, short-form videos and other social media content.
• Manage LinkedIn presence including company page activities, audience engagement, newsletters and campaigns.
• Collaborate with designers and content teams to develop visually compelling, brand-consistent creatives.
• Monitor comments, conversations, shares and interactions; identify engagement opportunities.
• Plan and execute organic and paid social media campaigns to improve visibility and audience acquisition.
• Track impressions, reach, engagement rates, follower growth, content performance and campaign effectiveness.
• Monitor industry developments and trends to identify content opportunities.
• Maintain consistency in brand voice across all digital channels.
• Collaborate with recruitment, business development and leadership to identify stories and opportunities.

Skills

Social media management

LinkedIn marketing

Copywriting

Content planning

Storytelling

Analytics

Audience engagement

Brand voice

Content strategy

Tools

Canva

Meta Business Suite

Social media management tools

Job description

CareerXperts is looking for a creative, strategic and digitally savvy Social Media Manager to lead its social media presence across LinkedIn and other relevant digital channels.

The role goes beyond publishing posts. We are looking for someone who understands audience behaviour, content positioning, brand storytelling and digital engagement. The individual should be capable of developing strong content ideas, executing campaigns, analysing performance and building a distinctive brand voice.

Key Responsibilities

• Social Media Strategy: Develop and execute social media strategies aligned with business objectives, brand positioning and audience growth.
• Content Planning: Build monthly content calendars covering industry insights, hiring trends, talent intelligence, employer branding, company updates and thought leadership.
• Content Creation: Conceptualise and create engaging posts, carousels, polls, newsletters, short-form videos and other social media content.
• LinkedIn Management: Manage the company's LinkedIn presence, including company page activities, audience engagement, newsletters and campaign execution.
• Creative Direction: Work with graphic designers and content teams to develop visually compelling and brand-consistent creatives.
• Audience Engagement: Monitor comments, conversations, shares and interactions. Identify opportunities to build meaningful engagement.
• Campaign Management: Plan and execute organic and paid social media campaigns to improve brand visibility, reach and relevant audience acquisition.
• Analytics & Reporting: Track impressions, reach, engagement rates, follower growth, content performance and campaign effectiveness.
• Market Intelligence: Monitor industry developments, competitor activities, emerging trends and relevant conversations to identify content opportunities.
• Brand Building: Maintain consistency in brand voice, messaging and positioning across all digital communication channels.
• Cross-functional Collaboration: Work closely with recruitment, business development and leadership teams to identify stories, insights and opportunities worth communicating.

Required Skills & Experience

• 3-6 years of experience in social media management, digital marketing or brand communication.
• Strong understanding of LinkedIn as a professional networking and B2B marketing channel.
• Excellent content conceptualisation, copywriting and storytelling abilities.
• Experience managing social media calendars and executing campaigns independently.
• Understanding of social media analytics, audience behaviour and performance metrics.
• Familiarity with Canva, Meta Business Suite and social media management tools.
• Ability to identify emerging trends and translate them into relevant content.
• Strong written and verbal communication skills.
• Ability to balance creativity with data-driven decision-making.

What We Are Looking For

• Someone who thinks beyond routine social media posting.
• A person who can generate original content ideas and execute them consistently.
• Someone who understands how brands build credibility through meaningful industry conversations.
• An individual who takes ownership of social media performance, not just content delivery.
• Someone comfortable working in a fast-paced environment with multiple content priorities.

Key Performance Indicators (KPIs)

• Organic reach and audience growth.
• Engagement rate and content interactions.
• LinkedIn follower growth and audience quality.
• Content consistency and publishing frequency.
• Campaign performance and lead contribution.
• Brand visibility and share of voice.
• Newsletter subscriptions and readership.