Social Media Executive

Genres; Brahmapur; On-site; INR 200,000 - 320,000; Full time

Job summary

Genres is seeking a creative Social Media Specialist to develop engaging content for major platforms. You will build monthly calendars, craft captions and CTAs, and coordinate with designers and writers to ensure brand-aligned content.

The role involves producing reels and video scripts, planning campaigns, and collaborating with influencers and the performance team for paid efforts.

Qualifications

• Creative writing, copywriting, and storytelling skills.
• Social media strategy and content planning abilities.
• Familiarity with Meta Business Suite and scheduling tools.
• Basic understanding of Meta Ads and analytics.
• Ability to perform trend research, competitor analysis, and reporting.

Responsibilities

• Develop engaging content for Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Create a monthly social media content calendar with posts, carousels, reels, stories, and videos.
• Write captions, ad copy, headlines, hashtags, and compelling CTAs.
• Develop reel concepts, video scripts, and campaign themes.
• Coordinate with designers, editors, photographers, and writers.

Skills

Creative writing

Copywriting

Storytelling

Social media strategy

Content planning

Meta Business Suite

Social media scheduling

Meta Ads basics

Analytics basics

Trend research

Competitor analysis

Reporting

Tools

Facebook/Instagram knowledge

Job description

Experience: 1 - 2 years of Experience (Freshers with good knowledge may apply)

Employment Type: Full-Time

• Develop engaging content for Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Create a monthly social media content calendar, including static posts, carousels, reels, stories, and videos.
• Write creative captions, ad copy, headlines, hashtags, and compelling CTAs.
• Develop reel concepts, video scripts, storytelling ideas, and campaign themes.
• Coordinate with graphic designers, video editors, photographers, and content writers.
• Create platform-specific content aligned with brand guidelines and marketing objectives.

2. Social Media Management

• Schedule and publish content according to the content calendar.
• Manage social media pages, profiles, and brand communication.
• Respond to comments, messages, mentions, and customer enquiries.
• Maintain a consistent brand voice across all platforms.
• Monitor trending topics, hashtags, competitor activities, and relevant industry updates.

3. Campaign Planning & Execution

• Plan and execute seasonal campaigns, promotional activities, product launches, and brand awareness campaigns.
• Develop creative campaign concepts and coordinate their execution.
• Collaborate with influencers and creators for promotional campaigns.
• Support paid advertising campaigns in coordination with the performance marketing team.

4. Content Production & Coordination

• Prepare creative briefs for static designs, reels, videos, and promotional materials.
• Coordinate shoots, including pre-production planning, shot lists, scripts, and scheduling.
• Review creative content before publishing to ensure quality, accuracy, and brand consistency.
• Ensure all content is delivered within deadlines.

5. Performance Tracking & Reporting

• Monitor reach, impressions, engagement rate, follower growth, video views, clicks, and leads.
• Analyse the performance of posts, reels, stories, and campaigns.
• Prepare weekly and monthly social media performance reports.
• Identify successful content formats and recommend improvements based on data.

6. Community Management & Brand Building

• Build and maintain relationships with the online audience.
• Handle customer feedback and direct messages professionally.
• Encourage audience participation through polls, quizzes, contests, and interactive stories.
• Identify opportunities to improve brand visibility, trust, and customer engagement.

7. Social Media Advertising Support

• Assist in planning Meta Ads campaigns for awareness, engagement, traffic, and lead generation.
• Develop ad creatives, primary text, headlines, and descriptions.
• Coordinate audience research, campaign requirements, and creative testing.
• Track campaign performance and share optimization recommendations.

8. Trend Research & Competitor Analysis

• Research emerging social media trends, audio, formats, and content ideas.
• Analyse competitors' content strategies and audience engagement.
• Adapt relevant trends to suit the brand's identity and objectives.
• Suggest innovative ideas to improve organic reach and audience growth.

Required Skills

• Creative writing, copywriting, and storytelling
• Social media strategy and content planning
• Meta Business Suite and social media scheduling tools
• Basic understanding of Meta Ads and analytics
• Trend research, competitor analysis, and reporting