Social Media & Digital Content Executive

Nextgen Technologies; Sector 10; On-site; INR 167,000 - 223,000; Full time

Job summary

Nextgen Technologies is seeking a proactive Social Media & Digital Content Executive to manage multiple brands, create engaging content, and drive organic growth across platforms such as LinkedIn, Instagram, and Facebook. The role requires hands-on use of AI tools for ideation and content creation, with an emphasis on B2B and B2C messaging and independent brand management.

The ideal candidate will be capable of developing campaigns, planning shoots, and coordinating with teams to execute

Qualifications

• 2 years of experience in social media management or content creation.
• Understanding of LinkedIn, Instagram, and Facebook.
• Hands-on experience with AI tools for content ideation and creation.

Responsibilities

• Social Media Management across LinkedIn, Instagram, and Facebook.
• Content Creation including posts, reels, carousels, stories.
• Content Ideation and campaigns for different brands and audiences.
• Develop content for both B2B and B2C audiences.
• AI-powered content creation to research topics and generate scripts.
• Plan and participate in shoot planning and execution.
• Monitor organic growth and engagement across platforms.
• Engage with the community and manage comments/messages.
• Maintain content calendar across multiple brands.
• Conduct trend and competitor research to inform strategy.
• Track performance and suggest improvements based on data.

Skills

Social media management

Content creation

LinkedIn

Instagram

Facebook

B2B content marketing

B2C content marketing

AI tools for ideation

Canva

CapCut

Content writing

Creativity

Communication

Organic growth

Multi-brand management

Deadline management

Tools

ChatGPT

Gemini

Job description

Job Description: Social Media & Digital Content Executive

Experience: 2 years

Salary: 15,000 - 20,000 per month

Job Type: Full-time

Department: Marketing

About the Role

We are looking for a proactive and creative Social Media & Content Creator who can manage multiple brands, develop engaging content, participate in ideation and video shoots, and drive organic growth across social media platforms.

The ideal candidate should understand both B2B and B2C marketing, have hands‑on experience with AI tools for content creation, and be capable of managing multiple brands independently.

Key Responsibilities

• Social Media Management: Manage multiple brands across LinkedIn, Instagram, and Facebook.
• Content Creation: Create engaging posts, reels, carousels, stories, and other social media content.
• Content Ideation: Develop creative ideas, campaigns, and content strategies for different brands and target audiences.
• B2B & B2C Content: Create relevant content for both business audiences and consumers, adapting messaging to suit each brand.
• AI-Powered Content Creation: Use AI platforms and tools to research topics, generate content ideas, develop scripts, and improve content creation efficiency.
• Shoot Planning & Execution: Participate in video shoots and coordinate with the team to execute creative concepts.
• Organic Growth: Improve reach, engagement, followers, and organic traffic across social media platforms.
• Community Engagement: Actively respond to comments and messages and engage with relevant audiences.
• Content Calendar: Plan, schedule, and publish content consistently across multiple brands.
• Trend & Competitor Research: Identify trending topics, platform updates, and competitor content strategies.
• Performance Tracking: Monitor content performance and recommend improvements based on engagement, reach, and traffic.

Required Skills

• 12 years of experience in social media management or content creation
• Good understanding of LinkedIn, Instagram, and Facebook.
• Knowledge of both B2B and B2C content marketing.
• Hands‑on experience with AI platforms such as ChatGPT, Gemini, or similar tools for content ideation and creation.
• Basic knowledge of Canva and video editing tools such as CapCut.
• Strong content writing, creativity, and communication skills.
• Understanding of organic social media growth and audience engagement.
• Ability to manage multiple brands, tasks, and deadlines simultaneously.
• Proactive attitude, creative thinking, and willingness to take ownership.

What We Are Looking For

• A self‑starter who brings new ideas and takes initiative.
• Someone who can manage multiple brands with different audiences and objectives.
• A creative thinker who uses AI tools effectively to improve content quality and productivity.
• Someone focused on building organic reach, engagement, and long-term audience growth.

Compensation: 15,000 - 20,000 per month, depending on skills and experience.