Social Media Copywriter

Traya; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Traya, based in Mumbai, India, is seeking a creative social media content writer to own voice across Instagram, Facebook and other organic channels. You will craft compelling copy and video scripts, translating hair health insights into relatable narratives.

Stay ahead of trends to keep audiences engaged and growing, while collaborating with marketing and video teams to bring stories to life. Your role demands turning everyday insights into shareable content and maintaining Traya's distinct

Qualifications

• Proven ability to write engaging social content.
• Experience crafting video scripts for short-form formats.
• Strong understanding of Instagram and Facebook best practices.

Responsibilities

• Write engaging, relatable video scripts for Instagram Reels, Facebook and other organic formats.
• Develop content ideas, hooks and narratives to capture attention.
• Translate hair health and consumer insights into simple, shareable content.
• Stay on top of trends and emerging formats to identify opportunities for the brand.
• Collaborate with social, creative and video teams to bring ideas to life.
• Maintain brand voice while experimenting with storytelling styles.
• Analyze audience responses to continuously improve content.

Skills

Copywriting

Video scripting

Social media strategy

Storytelling

Tools

Canva

Notion

Hootsuite

Job description

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track. Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

The Role

We're looking for someone who understands social media, internet culture and what makes people stop scrolling. You'll be responsible for developing compelling copy and video scripts for Traya's organic social media channels, primarily Instagram and Facebook.

If you enjoy turning everyday insights into relatable stories, creating engaging narratives and writing content that people genuinely want to watch and share, this role is for you.

What You'll Do

• Write engaging, relatable and creative video scripts for Instagram Reels, Facebook and other organic social media formats.
• Develop content ideas, hooks and narratives that capture attention and encourage audience engagement.
• Translate hair health, hair loss and consumer insights into simple, interesting and shareable content.
• Stay on top of social media trends, internet culture, memes and emerging content formats to identify relevant opportunities for the brand.
• Collaborate with the social media, creative and video production teams to bring content ideas to life.
• Maintain Traya's brand voice while experimenting with different storytelling styles and creative approaches.
• Study audience responses and organic content engagement to understand what resonates and continuously improve content.