Copy Writer

&Done; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary + creative ownership

Opportunity to shape a cult beauty brand's communication

Job summary

A leading D2C beauty brand located in Gurugram is looking for an experienced Content Writer to craft compelling social media copy and develop engaging narratives. The ideal candidate should have 4–5 years of experience in copywriting, preferably in a beauty or lifestyle context, and be skilled in creating content for both digital campaigns and social media. This role offers a competitive salary and creative ownership in shaping the brand's voice.

Qualifications

• 4–5 years of experience in copywriting, ideally in D2C beauty, lifestyle, or a creative agency.
• Proven storytelling experience with the ability to turn insights into emotion and engagement.
• Strong understanding of copy performance for short-form video and static content.
• Excellent command of English with a conversational, social tone.

Responsibilities

• Write high‑performing social media copy for digital campaigns.
• Develop storytelling-led narratives communicating brand position.
• Collaborate with design, marketing, and influencer teams.
• Craft content across formats—posts, reels, carousels, ad captions, and scripts.
• Maintain brand tone and consistency across all communication.
• Contribute creative ideas for campaigns, hooks, and brand storytelling.
• Stay updated on social and cultural trends to keep & Done’s content relevant and fresh.

Skills

social media

writer

storytelling

Job description

Content Writer – &Done

At &Done, we’re redefining what high-performance haircare looks like for Indian hair. Backed by biotechnology and scientific precision, our formulations are designed specifically for Indian hair and weather—delivering results global brands weren’t built to offer. We started in salons, earning the trust of top stylists across India, and are now scaling rapidly through our direct‑to‑consumer launch.

Founded by Saumya Yadav (Stanford GSB ’19, IIT Delhi ’13; ex-Urban Company, ex-Udayy) and Atit Jain (BITS Pilani ’09; 2X founder – Pluss, Bulbul; ex‑VC at Elevation Capital), we’re VC-backed and building a category‑defining brand from the ground up.

What You’ll Do

• Write high‑performing social media copy for Instagram, YouTube, and digital campaigns.
• Develop storytelling‑led narratives that communicate the brand position effectively.
• Collaborate with the design, marketing, and influencer teams to create cohesive campaigns.
• Craft content across formats—posts, reels, carousels, ad captions, and scripts.
• Maintain brand tone and consistency across all communication.
• Contribute creative ideas for campaigns, hooks, and brand storytelling.
• Stay updated on social and cultural trends to keep &Done’s content relevant and fresh.

What We’re Looking For

• 4–5 years of experience in copywriting: Ideally with a background in D2C beauty, lifestyle, or a creative agency.
• Proven storytelling experience—someone who can turn insights into emotion and engagement.
• Strong understanding of how copy performs for short‑form video (Reel/YouTube) vs. static content.
• Excellent command of English and comfort writing in a conversational, social tone.
• Creative thinker with a grasp of trends, pop culture, and audience psychology.
• Someone with good taste who understands the luxury aesthetic and knows when to let the product speak for itself.

Location

📍 Gurugram HQ

Perks

• Competitive salary + creative ownership.
• Write for India’s next cult beauty brand—and shape how it speaks to the world.

Contact

If you believe great writing can move people (and products), we’d love to meet you. Reach out to [e-mail]

Skills: social media, writer, storytelling