Business Strategy Manager

Traya; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Traya, one of India's leading digital health-tech platforms for haircare and hair loss, seeks a growth-focused strategy professional to drive revenue and scale initiatives.

In this role you will own growth experiments, set north-star metrics, partner across product, tech, ops, and marketing, and build dashboards to forecast demand and optimize spend while expanding geographies and offerings.

Qualifications

• 2-5 years of proven experience in business strategy, growth, category management or founder's office roles within startups or high-growth environments.
• Education: B.Tech (Tier 1) or MBA (Tier 1).
• Strong business acumen and the ability to connect market insights to actionable strategies.
• Demonstrated success in designing, validating, and executing growth initiatives.
• Excellent problem-solving and analytical skills with a data-driven approach.
• Strong leadership, communication, and collaboration skills to influence stakeholders across levels.

Responsibilities

• Experimentation Engine: Design and run cross-functional experiments with clear hypotheses, guardrails, and success criteria; institutionalize rapid learn-decide-scale cycles.
• Product & Tech for Revenue: Prioritize features and internal tools that improve acquisition, conversion, retention, and monetization; ensure instrumentation, data integrity, and experiment frameworks are in place.
• Growth Strategy & Category Expansion: Identify high-impact levers across segments, offerings, geographies, and partnerships; build business cases and translate them into a focused execution roadmap.
• Own Revenue: Set the growth thesis, define north-star and input KPIs, and run a tight operating cadence to scale up business.
• Marketing Efficiency & Portfolio Mix: Orchestrate channel strategy and lifecycle communication to maximize incremental revenue at optimal spend efficiency; allocate budgets dynamically based on impact.
• Ops & CX Alignment: Align capacity, SLAs, and processes to convert demand reliably; drive throughput, reduce leakage and churn, and ensure the customer experience supports sustained revenue growth.
• Insights, Forecasting & Governance: Build dashboards, cohort and funnel views, and forward forecasts; lead RCA to focus on the highest-ROI bets; codify learnings into a repeatable revenue playbook and manage stakeholders to adopt it.

Skills

Business strategy

Growth

Category management

Founder's office exposure

Education

B.Tech (Tier 1)

MBA (Tier 1)

Job description

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Key Responsibilities:

• Experimentation Engine: Design and run cross-functional experiments across product, tech, ops, and marketing with clear hypotheses, guardrails, and success criteria; institutionalize rapid learn-decide-scale cycles.
• Product & Tech for Revenue: Prioritize features and internal tools that improve acquisition, conversion, retention, and monetization; ensure instrumentation, data integrity, and experiment frameworks are in place.
• Growth Strategy & Category Expansion: Identify high-impact levers across segments, offerings, geographies, and partnerships; build business cases and translate them into a focused execution roadmap.
• Own Revenue : Set the growth thesis, define north-star and input KPIs, and run a tight operating cadence to scale up business.
• Marketing Efficiency & Portfolio Mix: Orchestrate channel strategy and lifecycle communication to maximize incremental revenue at optimal spend efficiency; allocate budgets dynamically based on impact.
• Ops & CX Alignment: Align capacity, SLAs, and processes to convert demand reliably; drive throughput, reduce leakage and churn, and ensure the customer experience supports sustained revenue growth.
• Insights, Forecasting & Governance: Build dashboards, cohort and funnel views, and forward forecasts; lead RCA to focus on the highest-ROI bets; codify learnings into a repeatable revenue playbook and manage stakeholders to adopt it.

What We're Looking For

• 2-5 years of Proven experience in business strategy, Growth, Category Management or founder's office roles within startups or high-growth environments.
• Education: B.Tech (Tier 1 ) or MBA (TIER 1)
• Strong business acumen and the ability to connect market insights to actionable strategies.
• Demonstrated success in designing, validating, and executing growth initiatives.
• Excellent problem-solving and analytical skills with a data-driven approach.
• Strong leadership, communication, and collaboration skills to influence stakeholders across levels.
• Ability to work in a fast-paced, evolving environment while managing multiple priorities.
• Experience: Relevant experience in consulting, corporate strategy, or startup strategy.

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.