Social Media -Content Writer(7-10 years) (Adv Agency Background must)

Aditya Birla Fashion and Retail Limited; Bengaluru; Vor Ort; INR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Aditya Birla Fashion and Retail Limited in Bengaluru is seeking a culturally plugged-in Social Media Manager with deep fashion expertise to own social strategy and campaign execution.

You will develop compelling social-first campaigns, manage influencer partnerships, and write on-brand copy while using data to improve performance across platforms.

Qualifikationen

• 7 years+ of relevant social media experience in fashion or lifestyle brands.
• Strong copywriting skills with English proficiency and brand voice.
• Experience managing influencer collaborations end-to-end.
• Hands-on with Meta Business Suite and Meta Ads Manager.
• Portfolio showing social-first campaigns and concept development.

Aufgaben

• Own social media strategy, content calendars, platform presence, and growth.
• Conceptualise trend-led campaigns and always-on formats.
• Manage influencer creator collaborations from brief to evaluation.
• Write captions, headlines, scripts, and briefs in a consistent voice.
• Analyse performance in dashboards and optimize content accordingly.
• Collaborate with creative, design, marketing, and agencies to deliver content on time.

Jobbeschreibung

Address- Prestige Tech Park, Kadubeesanahalli, Bellandur Amanikere, Bengaluru, Karnataka 560103

About the job

The Role

We are looking for a culturally plugged-in Social Media Manager with deep experience in fashion and lifestyle brands, strong creative instincts, and exceptional copywriting skills. The candidate will own social media strategy and execution, develop compelling social-first campaigns, manage influencer partnerships, and use data to continuously improve content performance.

Key Responsibilities

• Social Strategy: Own social media strategy, content calendars, platform presence, and community growth across our fashion and lifestyle brands.
• Campaign Development: Conceptualise distinctive, trend-led social campaigns, content IPs, and always-on formats that strengthen brand relevance and engagement.
• Influencer Marketing: Manage end-to-end creator collaborations, from identification and briefing to execution, approvals, and performance evaluation.
• Content & Copywriting: Write compelling captions, campaign narratives, headlines, scripts, and creator briefs while maintaining a consistent brand voice.
• Analytics & Optimisation: Work hands-on with Meta Business Suite, Meta Ads Manager, and social analytics dashboards to identify insights and improve content performance.
• Cross-functional Execution: Partner with creative, design, video, marketing, and external agency teams to deliver high-quality content on time.

Non-negotiable Requirements

• 7years+ of relevant social media experience, with a strong digital, creative, or integrated agency background.
• Proven experience managing social media for fashion, apparel, lifestyle, or youth-focused consumer brands.
• Strong campaign ideation skills, with a portfolio demonstrating original concepts and successful social-first executions.
• Hands-on experience managing influencer and creator collaborations end-to-end.
• Working proficiency in Meta Business Suite, Meta Ads Manager, and performance analytics.
• Excellent copywriting skills, with a strong command of English, storytelling, and brand tonality.
• Bachelors or Master’s degree in Mass Communication, English Literature, Journalism, Advertising, or a related discipline.

What Success Looks Like

• Distinctive, culturally relevant campaigns that strengthen brand affinity.
• Consistent improvement in content quality, engagement, and audience growth.
• Effective influencer partnerships with measurable outcomes.
• Data-led decisions that improve creative effectiveness.
• Strong ownership, execution discipline, and cross-functional collaboration.