Social Media & Content Executive - D2C E-commerce (Shopify)

Zoho; Bengaluru; On-site; INR 300,000 - 420,000; Full time

Benefits offered by this job

Provident Fund

Attendance allowance

Paid leave

Job summary

Flybi Technologies Private Limited seeks a Social Media & Content Executive to own two Shopify storefronts and drive consumer health and B2B content.

You will lead content, social media campaigns, and AI-driven workflows across Instagram, YouTube, LinkedIn, and the e-commerce Brand pages. The role requires hands-on Shopify experience, 1–3 years in digital content, and crisp English writing.

Qualifications

• 1–3 years of content or social media work, with D2C/e-commerce exposure.
• Hands-on with Shopify or a comparable storefront; manage product copy, launches and collections.
• Daily use of AI tools for copy, image, and video; ability to review output before publishing.
• Experience with Instagram Reels and short-form video; basic editing on mobile or desktop.
• Ability to read technical specs and translate into buyer-friendly content.
• Experience with Meta Ads Manager or ads reporting is a plus.
• Excellent written English; Kannada or Hindi helpful for shoots and coordination.

Responsibilities

• Own two Shopify storefronts: content, photography briefs, product-page and collection copy, launches, offers, and related emails.
• Manage consumer social for the health and personal-care brands; create Reels and short-form videos; respond to community DMs.
• Develop B2B social content for LinkedIn and YouTube; create product explainers and tech content.
• Maintain Flybi's LinkedIn with regular posts from a content bank; monthly case study with data and visuals.
• Develop and refine the AI content system, including prompts, brand voice, and review steps.
• Track calendar, assets, and metrics: reach, engagement, sessions, add-to-carts, orders, and leads; report monthly.

Skills

Content creation

Social media management

AI tools fluency

English writing

B2B content

Tools

Shopify

CapCut

Premiere

Canva

Meta Ads Manager

Job description

Flybi Technologies Private Limited | Full time

Social Media & Content Executive - D2C E-commerce (Shopify)

• Salary INR 25,000 to 35,000 per month (INR 3,00,000 to 4,20,000 per annum CTC)
• Country India

About Us

Flybi Technologies is a drone survey and geospatial intelligence company headquartered in Bengaluru. We fly LiDAR, photogrammetry and magnetic surveys for government and industry — municipal 2D and 3D city mapping, land-records modernisation, mine-lease compliance, and aeromagnetic survey for exploration. Our work turns aerial data into decisions: classified point clouds, orthomosaics, terrain models, 3D city models and GIS layers our clients can act on. We work with listed industrial groups, state utilities and government programme partners. ISO 9001:2015 and ISO 27001:2022 certified. Startup India recognised. Drones. Data. Decisions.

Job Description

Kengeri, Bengaluru · Full-time, office-based · Reports to the Head of Revenue

About the group

Flybi Technologies is a Bengaluru drone survey and geospatial intelligence company — drone LiDAR, photogrammetry and airborne magnetics for steel plants, power stations, mines and ports. Alongside that services business, the group is launching two direct-to-consumer brands on Shopify: one an online store in the drone and equipment category selling to businesses, the other a consumer health and personal-care product for the Indian market. This seat owns the content and social media for both e-commerce brands, and for Flybi's own B2B page.

Where we are going

This is a founder-led group building repeatable revenue: a geospatial platform, an industrial services line, and now two online brands of its own. This seat has room to shape how its function runs, and you will be measured on numbers you can see.

You will work with AI every day — this is not optional

One person cannot hand-make a week of content for three brands. You are expected to run a modern AI stack and to be fluent in it on day one: large language models for copy, hooks, product-page text and email (ChatGPT, Claude, Gemini); generative image tools for product and lifestyle visuals (Midjourney, Adobe Firefly, Canva Magic Studio, Photoshop generative fill); AI video and editing tools for Reels and cutdowns (CapCut AI, Descript, Runway, ElevenLabs for voice); and the AI features inside the platforms themselves (Meta Advantage+, Shopify Magic, LinkedIn and YouTube tooling). We care about output, not about which brand of tool you prefer — and we expect you to keep learning the new ones as they land, because they land monthly.

What we will not accept is AI slop: generic captions, plastic-looking product images, hallucinated specifications on a technical product. You use AI to get to ten drafts in an hour, then you bring taste, a real photograph, a real number and a real customer sentence to make one of them true and worth publishing. Every technical claim about a product gets checked by a human — you.

What you will own

• Two Shopify storefronts. Product content and photography briefs, product-page and collection copy, launch campaigns, offers, and the email and creative that go with them.
• Consumer social for the personal-care brand — Instagram and YouTube first. Reels, short-form video, creator and UGC briefs, community replies and DMs.
• B2B social for the equipment store — LinkedIn and YouTube. Product explainers, spec content, supplier and dealer announcements.
• Flybi's own LinkedIn — three posts a week from a monthly content bank, the founder's page twice a week, and one case study a month from a real project: 600 words with the numbers, plus a 60-second cut of site footage.
• The AI content system itself — the prompt library, the brand voice guide the tools are fed, and the review step that keeps quality up as volume goes up.
• The calendar, the asset library and the numbers — reach, engagement, sessions, add-to-carts, orders and inbound leads, reported monthly.

What you will be measured on

• Orders and revenue attributed to social and content for the two D2C brands.
• Content shipped on calendar — never a missed week, on any of the three brands.
• Inbound leads per month.

You are not

An agency account manager who briefs someone else — you make the content yourself: shoot it, cut it, write it, post it. And you are not a pure lifestyle creator either. Half this job is technical B2B, so you have to be able to read a spec sheet or a survey report and find the story in it.

Location and hours

Kengeri, Bengaluru (nearest metro: Kengeri, Purple Line). Monday to Saturday, 10:00 AM to 7:00 PM. Saturday is a full working day — not a half day, not alternate Saturdays.

This role is 100% from our Kengeri office. There is no remote, hybrid or work-from-home option, now or later. Please do not apply if you need one.

Occasional site visits and shoots for footage.

Compensation

₹3,00,000 to ₹4,20,000 per annum, aligned to experience and discussed openly on the first call. Attendance allowance, PF, and a 90-day probation review against the three numbers above.

Requirements

• 1–3 years of content or social media work, at least part of it for a D2C or e-commerce brand that sells online — not only agency or college project work.
• Hands-on with Shopify or a comparable storefront: adding products, writing product-page copy, building a collection, running a launch or an offer.
• Daily working use of AI tools — you can name the ones you use for copy, image and video, show what you made with them, and explain how you check the output before it goes live.
• Instagram Reels and short-form video — you have shot and edited on a phone or in CapCut / Premiere, and can show the work.
• Canva and one scheduling tool; able to read a technical spec sheet and turn it into something a buyer wants to read.
• Meta Ads Manager exposure is a strong plus — boosting, audiences, reading a report. We do not expect you to run large budgets on day one.
• Crisp written English. Kannada or Hindi useful for shoots, site visits and creator coordination.
• Fixed pay aligned to experience, reviewed at the 90-day mark.
• Paid AI tool subscriptions — you will not be asked to make three brands' content on free tiers.
• Provident Fund; conditional monthly attendance allowance.
• A written role card with three measurable numbers, reviewed at 90 days; six-month probation.
• Paid leave per the Flybi leave policy (casual, sick and earned leave), 10 holidays, marriage leave.
• Three brands to build from near-zero — two of them the group's own storefronts — in a founder-led company that promotes owners.