Social Media & Content Executive

Ruhratna; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

Ruhratna, a Noida-based D2C imitation jewellery brand, seeks a sharp social media lead to own content from ideation to publish. You will plan posts aligned with performance marketing, brief photographers, create visuals, and keep channels lively daily.

The role emphasizes quick, hands-on content creation using Canva and AI tools, with close collaboration with our marketing team. Noida-based, in-office five days a week.

Qualifications

• 1–3 years running social media for a brand, agency or creator.
• D2C, fashion or jewellery experience is a plus, not required.
• Ability to plan and ship content quickly, with proofs of prior work.

Responsibilities

• Own the social content calendar and plan two weeks ahead.
• Create ideas, hooks, copy and captions for posts.
• Brief photographers/editors and brief creators when needed.
• Publish and engage daily across channels and manage influencer content.

Skills

Social media management

Content planning

Copywriting

Influencer coordination

Brand awareness

Tools

Canva

AI image tools

Job description

Ruhratna is a D2C imitation jewellery brand based in Noida. Small team, growing fast, selling on ruhratna.com, social media and at exhibitions. We are looking for one sharp person to own our social media and the content that feeds our paid ads, from idea to published post.

What you will own

• Know the brand and the market: our products, what sells, what is coming next, what competitors are posting. You tell us what we should make next.
• Plan the content calendar across our social channels and for paid ads, two weeks ahead of every occasion, in sync with our performance marketing team.
• Come up with the ideas, hooks, titles and copy.
• Brief our photographer and editor on exactly what to shoot and cut.
• Put out model calls on social media when a shoot needs a face, and shortlist.
• Make statics and carousels yourself from product photos: AI background changes, Canva, quick turnaround.
• Schedule, publish, reply, and keep every channel alive daily.
• Find and brief influencers and UGC creators, collect their content, hand the best of it to the ads team.
• One short monthly report: reach, saves and shares, UGC delivered, what went into ads.

What this role is not

Shooting or video editing (we have a photographer and editor), running ads (we have a team), events and stalls, inventory.

Who we are looking for

• 1 to 3 years running social media for a brand, agency or creator. D2C, fashion or jewellery is a plus, not a must.
• You can show us something you planned and shipped yourself, and explain why it worked.
• Fast and hands‑on with Canva and AI image tools. A post should take you an hour, not a day.
• Comfortable directing a shoot and talking to creators.
• You learn quickly, ship daily, and have opinions about what good content looks like.
• Based in or able to commute to Noida. 5 days a week, in office.

Hiring process

Shortlisted candidates get a short planning exercise (one product, one occasion, one page in 48 hours), then an in-person round with a live Canva task and a conversation with the founders. We move fast; the whole process takes under two weeks.