Social Media & Content Growth Executive

DUSALA INDIA; Raipur; On-site; INR 223,000 - 335,000; Full time

Job summary

Dusala India Pvt. Ltd. is hiring a Social Media & Content Growth Executive to manage multiple brand profiles from Raipur. The role focuses on content creation, storytelling, fashion awareness and organic growth across platforms, including reels and captions.

You will lead calendar planning, coordinate shoots, edit videos, and leverage AI tools to boost efficiency while maintaining premium brand aesthetics and a strong voice for the luxury fashion brand.

Qualifications

• 1–3 years of experience in social media management or digital content.
• Practical knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Good understanding of fashion, lifestyle, luxury or D2C brands.
• Strong English and Hindi copywriting skills.
• Working knowledge of Canva and basic video editing.
• Ability to manage multiple social media accounts simultaneously.
• Understanding of social media trends, analytics and organic growth.
• Comfortable using AI tools for creative production and workflow efficiency.
• Strong organizational skills and ownership.

Responsibilities

• Multi-platform social media management across brand and founder profiles.
• Develop platform-specific content strategies and monthly calendars.
• Create reels, shorts, carousels, and captions with strong hooks.
• Coordinate shoots and product photography; edit videos.
• Translate product features and brand stories into engaging content.
• Drive organic growth, engagement, and website traffic.
• Monitor comments and DMs; identify influencer and UGC opportunities.
• Utilize AI tools and scheduling platforms to improve efficiency.
• Track performance and deliver weekly reports with insights.

Skills

Social Media Management

Content Creation

Fashion & Luxury knowledge

Copywriting (English/Hindi)

Canva

Video editing

Analytics

Organization

Multitasking

Independent work

Tools

CapCut

Premiere Pro

Canva AI

Metricool

Meta Business Suite

Job description

We're Hiring: Social Media & Content Growth Executive

Company: DUSALA INDIA PVT. LTD.

Location: Raipur, Chhattisgarh (Work From Office)

Experience: 1–3 Years

Salary: ₹20,000–₹30,000 per month

Employment Type: Full-Time

About Dusala India

Dusala India is a premium Indian fashion and lifestyle brand celebrating heritage craftsmanship through contemporary luxury. We are looking for a creative, proactive and growth-oriented Social Media Generalist who can independently manage multiple social media profiles across platforms.

This is not just a posting or scheduling role. We need someone who understands content, fashion, storytelling, trends, social media growth and execution.

Key Responsibilities

1. Multi-Platform Social Media Management

• Independently manage multiple brand and founder profiles across Instagram, Facebook, LinkedIn, YouTube, Pinterest, X and other relevant platforms.
• Develop and execute platform-specific content strategies.
• Own monthly content calendars, publishing schedules and daily execution.
• Maintain a consistent brand voice and visual identity across channels.

2. Content Creation & Creative Execution

• Conceptualise engaging Reels, Shorts, carousels, static posts and stories.
• Write strong hooks, captions, scripts and platform-specific copy.
• Create graphics using Canva and edit short-form videos using CapCut, Premiere Pro or similar tools.
• Coordinate product shoots, founder-led content, photography and video editing.
• Repurpose content intelligently across platforms without simply reposting identical material.

3. Fashion & Trend Knowledge

• Understand fashion, luxury positioning, styling, seasonal collections and consumer preferences.
• Research fashion trends, competitor brands, viral formats and emerging content opportunities.
• Translate product features, craftsmanship and brand stories into engaging content.

4. Organic Growth & Community Management

• Improve organic reach, engagement, follower growth and qualified website traffic.
• Monitor comments, DMs, mentions and relevant community interactions.
• Identify influencer collaborations, UGC opportunities and organic growth initiatives.
• Support product launches, festive campaigns and brand collaborations.

5. AI Tools & Content Efficiency

• Use ChatGPT, Canva AI and other creative AI tools for ideation, scripting, content development and productivity.
• Work with scheduling tools such as Metricool, Meta Business Suite or similar platforms.
• Explore new tools and workflows to improve content quality and execution speed.

6. Analytics & Performance

• Track reach, impressions, engagement, follower growth, clicks and content performance.
• Prepare weekly performance reports with actionable insights.
• Identify what is working, what is underperforming and what needs to change.
• Take ownership of content deadlines and growth initiatives.
  

Required Skills & Qualifications

• 1–3 years of relevant experience in social media management, digital content or content marketing.
• Practical knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Good understanding of fashion, lifestyle, luxury or D2C brands.
• Strong English and Hindi communication and copywriting skills.
• Working knowledge of Canva and basic video editing.
• Ability to manage multiple social media accounts simultaneously.
• Understanding of social media trends, analytics and organic growth.
• Comfortable using AI tools for creative production and workflow efficiency.
• Strong organisational skills, ownership and the ability to work independently.

Preferred: Previous experience managing fashion, jewellery, luxury, lifestyle or founder-led personal brands.

Who We’re Looking For

Someone who is a doer, not just a planner.

You should be comfortable switching between content strategy, writing captions, editing a Reel, scheduling posts, coordinating a shoot and reviewing analytics.

You must have creative judgment, an understanding of premium brand aesthetics and the ability to execute without constant supervision.

Salary: ₹20,000–₹30,000 per month, depending on skills and experience.