Social Media Associate

Nat Habit; Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Nat Habit in Gurgaon is seeking a creative Social Media Associate to grow our brand presence on Instagram, Facebook and more. You’ll plan, create and publish content that reflects our natural, Ayurveda-inspired products and be part of campaigns from concept to posting.

Location: Udyog Vihar, Gurgaon. If you love beauty, wellness and social media culture, and can write sharp captions with cultural relevance, join us to turn insights into engaging community conversations.

Qualifications

• 1-2 years of experience in social media, content or digital marketing.
• Strong understanding of Instagram, short-form video content and social media culture.
• Ability to write sharp, conversational copy with cultural relevance.

Responsibilities

• Plan, create and publish engaging content across Instagram, Facebook and other platforms.
• Collaborate with creative, content and brand teams to execute monthly calendars.
• Write captions, hooks and posts that reflect Nat Habit’s voice and values.
• Monitor trends, creator content and platform updates to identify opportunities.
• Manage day-to-day community engagement: respond to comments, DMs and conversations.
• Coordinate with influencers for content and campaign support.
• Track content performance and prepare regular reports with insights.
• Support product launches and brand campaigns with social-first ideas.

Skills

Social media

Content creation

Instagram

Copywriting

Trend spotting

Job description

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role- Social Media Associate

We're looking for someone who lives and breathes social media. Someone who notices reels before they trend. Someone who screenshots content ideas at random moments. Someone who understands why one hook gets 50 views and another gets 5 million. Someone who can turn a simple product insight into a conversation people want to share. If that sounds like you, we'd love to talk. We're looking for a creative, culturally aware and execution-focused Social Media Associate to help grow Nat Habit's social presence, engage our community, and bring our brand stories to life every day.

What you'll do

Plan, create and publish engaging content across Instagram, Facebook, and other social platforms. Work closely with the creative, content and brand teams to execute the monthly social media calendar. Write compelling captions, hooks, story copy and community posts that reflect Nat Habit's voice and values. Stay on top of social trends, creator content, memes, beauty conversations and platform updates to identify opportunities for the brand. Manage day-to-day community engagement by responding to comments, DMs and customer conversations. Coordinate with influencers and creators for content execution and campaign support. Track content performance, prepare regular reports and derive actionable insights. Support product launches, campaigns, seasonal moments and brand initiatives through social-first content ideas. Monitor competitor activity and identify emerging trends across beauty, wellness and Ayurveda.

You're a great fit if...

• You have 1-2 years of experience in social media, content or digital marketing.
• You have a strong understanding of Instagram, short-form video content and social media culture.
• You instinctively know what makes people stop, save, share and comment.
• You can write sharp, conversational copy with cultural relevance.
• You love beauty, wellness, Ayurveda, self-care or consumer brands.
• You are curious, proactive and full of ideas.
• You care as much about execution as ideation.
• You can spot a trend early and know when to ignore one.

Location: Udyog Vihar, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in