Social Media and Marketing Executive

The Murphy Studio; Pune District; On-site; INR 550,000 - 900,000; Full time

Job summary

The Murphy Studio in Pune is seeking a dynamic Social Media & Brand Marketing Specialist to shape a luxury brand voice across Instagram, LinkedIn, Pinterest and more. You will strategize content, oversee visuals, and drive SEO-informed campaigns to boost engagement and online visibility.

Responsibilities span content calendars, influencer collaborations, email marketing support, and site SEO improvements, with a focus on converting followers into customers while maintaining a premium aesthetic.

Qualifications

• 2–4 years of experience in social media marketing or digital marketing.
• Experience with Instagram, Pinterest, LinkedIn, and Google My Business is required.
• Familiarity with SEO basics and keyword research tools.
• Strong writing skills for captions and emails, with an eye for luxury branding.

Responsibilities

• Plan and execute content across major social platforms.
• Develop luxury-aligned content calendars with visuals and captions.
• Engage followers, respond to DMs/comments, and grow the brand community.
• Collaborate with photographers and design teams for reels and posts.
• Run campaigns and influencer collaborations.
• Support email marketing and lookbooks, print catalogues, PR and vendor ties.
• Coordinate with stylists and photographers for content collaborations.
• Track analytics to improve engagement and reach.

Skills

Social media marketing

Content creation

Digital marketing

Copywriting

Brand alignment

Tools

Canva

Adobe Photoshop

Meta tools

Scheduling platforms

Job description

Role Overview

This role combines social media management, brand marketing, and SEO content strategy. You will be responsible for curating our brand voice and visual identity across digital channels while also working behind the scenes to improve online discoverability and customer engagement.

Key Responsibilities

Social Media Management:

• Plan and execute content across Instagram, LinkedIn, Pinterest, and Google My Business
• Develop a consistent, luxury-aligned content calendar with compelling visuals and captions
• Design and schedule posts using tools like Meta Business Suite, Canva, or LaterEngage with followers, respond to DMs/comments, and grow the brand community
• Collaborate with photographers and design team to produce visually striking reels, stories, and posts
• Run seasonal campaigns, contests, and collaborations with influencers or vendors

Marketing & Brand Growth:

• Support email marketing, WhatsApp creatives, lookbooks, and print cataloguesWork on PR, vendor tie-ups, styled shoots, and studio-led promotional campaigns
• Coordinate with stylists, wedding planners, and photographers for content collaborationand cross-brand promotions
• Track analytics and performance insights to continuously improve engagement andreach

Website SEO & Digital Visibility:

• Assist in optimizing The Murphy Studios website for search engines (SEO)
• Research keywords and incorporate them into web pages, blogs, and productdescriptions
• Work with developers/designers to improve user experience and SEO structure
• Keep Google My Business profile updated with reviews, photos, and service highlights
• Monitor site analytics and suggest improvements to increase traffic and leads

Skills & Qualifications

• 2-4 years of experience in social media marketing, content creation, or digital marketing
• Experience managing platforms like Instagram, Pinterest, LinkedIn, and Google My Business
• Understanding of SEO best practices and basic keyword research tools (eg Ubersuggest, Google Keyword Planner)
• Excellent writing skills for captions, website content, and email copyProficiency with Canva, Adobe Photoshop, Meta tools, and scheduling platforms
• Organized, detail-oriented, and able to work independently in a fast-paced creative setting
• Prior experience in luxury, design, fashion, or wedding/lifestyle brands is a strong plus