Social Copywriter

Consult Shekhar Pandey; New Delhi; On-site; INR 420,000 - 640,000; Full time

Job summary

Consult Shekhar Pandey is seeking a writer who lives on the internet and writes like it. This role focuses on short, punchy content for feeds, reels, captions, carousels, and lifecycle emails, with a strong emphasis on native, human voice over brand deck language.

You’ll produce a hundred small pieces monthly, many under forty words, and you’ll work closely with founders in a fast, feedback-driven loop. You must understand what formats move audiences now and craft iterations that feel uniquely

Qualifications

• 2 to 4 years writing for social, in-house at a consumer brand or at an agency that let you do real work.
• A portfolio of things that actually ran. We want to see the post, not the deck
• Range across formats. Short video, static, long caption, subject line
• Taste. You can tell the difference between good and nearly good, and you care about it
• Speed without sloppiness. Volume is part of the job
• You write in clean, natural English with a point of view

Responsibilities

• Reel and short-form scripts, hooks first, across product, founder and brand content
• Instagram captions, carousels and stories for an audience that has taste
• Ad copy for performance, written to be tested rather than admired
• Email and WhatsApp copy for launches, drops and lifecycle flows
• Product page copy that makes an object feel worth the money
• The tone of how talks to people in comments and DMs

Skills

Social media writing

Portfolio required

Versatile formats

Fast writing

Job description

ABOUT THIS ROLE

We're looking for a writer who lives on the internet and writes like it.

This is not a long-form content role. You will write for the feed. Hooks that stop a thumb in the first second. Reel scripts with a turn in them. Carousels that people save and send. Captions that sound like a person, not a brand deck.

Community replies that make someone feel seen. You will write a hundred small things a month and most of them will be under forty words, which is harder than it sounds.

You should have a genuine instinct for what is moving on social right now. Not trend-chasing for its own sake, but knowing why a format is working and what it would take to make it ours. You should be able to watch a piece of content and say precisely why it holds, and then write the version of it that belongs to company.

The work sits close to the founders, who are creative-led and opinionated. You'll write, we'll push back, you'll write again. That loop is the job.

What you'll own

• Reel and short-form scripts, hooks first, across product, founder and brand content
• Instagram captions, carousels and stories for an audience that has taste
• Ad copy for performance, written to be tested rather than admired
• Email and WhatsApp copy for launches, drops and lifecycle flows
• Product page copy that makes an object feel worth the money
• The tone of how talks to people in comments and DMs

What we're looking for

• 2 to 4 years writing for social, in-house at a consumer brand or at an agency that let you do real work
• A portfolio of things that actually ran. We want to see the post, not the deck
• Range across formats. Short video, static, long caption, subject line
• Taste. You can tell the difference between good and nearly good, and you care about it
• Speed without sloppiness. Volume is part of the job
• You write in clean, natural English with a point of view

Nice to have

• You've written for a design, fashion or lifestyle brand
• You've scripted content that was put behind paid spend and you know how that changes the writing
• You shoot or edit a little yourself