Social Copywriter

Zoho; Delhi; On-site; INR 400,000 - 700,000; Full time

Job summary

Re'equil india private limited is seeking a passionate Social Copywriter to craft platform-native content that strengthens brand voice and engagement across Instagram, YouTube, WhatsApp and more. This execution-focused role does not own strategy but drives compelling copy for campaigns and creator content.

You will write engaging captions, develop short-form video scripts, and adapt messaging while maintaining a consistent brand tone.

Qualifications

• 2–4 years of experience in social media copywriting, digital copies, or brand communications.
• Experience with D2C, beauty, skincare, lifestyle, FMCG, or consumer brands preferred.
• Strong English writing and editing skills.
• Ability to adapt copy for Instagram, YouTube, WhatsApp and other platforms.
• Knowledge of SEO keyword research.
• Detail-oriented with strong proofreading abilities.

Responsibilities

• Social Media Copywriting: write engaging, platform-specific captions for multiple channels.
• Develop short-form video scripts for Reels and similar formats.
• Create story copy, hooks and introductions; maintain a consistent brand voice across platforms.
• Campaign Copywriting: translate briefs into copy for multiple content formats and touchpoints.
• Write campaign messaging for social campaigns, brand films, video scripts and content series.
• Influencer & Creator Content: craft influencer briefs and creator scripts; support with clear communication.
• Create community-focused, educational storytelling content; simplify complex product info for consumers.
• Content Adaptation: repurpose messaging across Instagram, YouTube, WhatsApp, and other platforms.
• Content Quality & Brand Consistency: ensure grammar, clarity, and tone across outputs; proofread before publishing.
• Ownership Scope: reels/scripts, story copy, campaign copy, video scripts, influencer briefs, founder stories, editorial content.

Skills

English writing

Storytelling

Platform-specific content

Multi-format writing

Proofreading

Deadline management

Influencer campaigns (pref)

SEO keyword research

Job description

Re'equil india private limited | Full time

Social Copywriter

We are looking for a creative and detail-oriented Social Copywriter who can craft compelling, platform-native content that strengthens brand voice, drives engagement, and builds meaningful connections with the audience. This is an execution-focused role and does not own content strategy, content planning, or messaging frameworks.

Technical Skills

Excellent English writing and editing skills

Strong storytelling and creative writing ability

Understanding of social media trends and platform-specific content

Ability to write for multiple formats, including short-form, long-form, and video

Strong attention to detail and proofreading skills

Ability to manage multiple projects and meet deadlines

Experience writing for influencer marketing campaigns (preferred)

Understanding of SEO keyword research / Youtube

Understanding of consumer behavior and digital content best practices (preferred)

Experience working with fast-paced, high-growth brands (preferred)

Key Responsibilities

Social Media Copywriting

Write engaging, platform-specific social media captions

Develop short-form video scripts for Reels and other social-first content

Create compelling story copy, hooks, and content introductions

Adapt writing style for different platforms while maintaining a consistent brand voice

Campaign Copywriting

Translate campaign briefs into engaging copy across multiple content formats

Write campaign messaging for social media campaigns, brand films, video scripts, and content series

Ensure storytelling remains consistent across all campaign touchpoints

Influencer & Creator Content

Develop influencer collaboration briefs based on campaign direction

Write creator scripts and talking points that feel authentic and easy to execute

Support influencer collaborations with clear and engaging communication aligned with the brand voice

Create community-focused and educational storytelling content

Simplify technical or product-related information into engaging, consumer-friendly content

Content Adaptation

Repurpose and adapt core campaign messaging across Instagram, YouTube, Whatsapp and other relevant digital platforms

Optimize copy for each platform while maintaining consistency

Content Quality & Brand Consistency

Ensure all written communication reflects the brand's tone of voice

Maintain high standards of grammar, readability, clarity, and engagement

Proofread and refine content before publishing

Ownership Scope

What You Will Own

Reels and short-form video scripts

Story copy and hooks

Campaign copy execution

Video and film scripts

Influencer briefsCreator scripts and talking points

Founder stories

Editorial and educational content

Success Metrics

Consistent, high-quality, error-free copy across social and campaigns

Strong engagement rate, saves, shares, and quality of comments

Improved watch-through/retention through strong hooks and scripts

CTR/link clicks for conversion- or traffic-led content

Content performance against historical and format-specific benchmarks

Timely delivery of campaign and creator deliverables

Consistent brand tone and messaging across platforms

Effective collaboration with cross-functional teams

This role works closely with:

Influencer Marketing Support Executive

Content Creator Executive

Subject Matter Experts (SMEs)

Design & Creative Team

Requirements

xperience Requirements

2–4 years of experience in social media copywriting, digital copies, or brand communications. Experience working with D2C, beauty, skincare, lifestyle, FMCG, or consumer brands is preferred.