Snr Exe/ Exe Sales -Asansol , WestBengal

Carlsberg; Paschim Bardhaman; On-site; INR 300,000 - 420,000; Full time

Job summary

Carlsberg in India seeks a Sales Representative responsible for executing brand presentation, promotions, and stock management across assigned outlets in West Bengal. You will visit outlets, push prioritised SKUs, track stock levels, and ensure correct shelf display.

You will manage distributors, drive sell-in and sell-out, collect payments on time, monitor competitors, and provide market feedback to your supervisor to optimise field activity.

Responsibilities

• Correct distribution and proper presentation of our company brands according to the standards set from time to time.
• Implementation of promotions,
• Selling in of new brands and SKUs.
• Ensuring proper level of stock and stock rotation
• Sales targets as defined by the company.
• Manage distributors/ dealers.
• Identify newer avenues of business
• Responsible for collection in time and follow-up of outstandings
• To ensure a healthy realization of the sales volume activities.
• Track competition volumes and monitor competitor activities to evaluate brand performance.
• Ensure Brand Basics of brands across all channels
• Within a designated area of coverage, visit the outlets according to the visitation schedule agreed with his supervisor
• To ensure that the outlets carry the prioritised portfolio of SKUs
• To ensure that the outlets maintain sufficient stock levels (on shelf and in storage) to sustain the expected pace of sales
• To merchandise the outlet according to the standards set
• To handle product and trade complaints in a professional manner
• To give market feedback to his supervisor.
• To build and maintain strong relationship with outlets in order to derive mutually beneficial gains and to enable the sell in of our various programs
• To report accurately on the activities and actions that he has undertake

Job description

• In the outlets that are within his area of responsibility, the Sales Representative is accountable for:
• Correct distribution and proper presentation of our company brands according to the standards set from time to time.
• Implementation of promotions,
• Selling in of new brands and SKUs.
• Ensuring proper level of stock and stock rotation
• Sales targets as defined by the company.
• Manage distributors/ dealers.
• Identify newer avenues of business
• Responsible for collection in time and follow-up of outstandings
• To ensure a healthy realization of the sales volume activities.
• Track competition volumes and monitor competitor activities to evaluate brand performance.
• Ensure Brand Basics of brands across all channels
• Within a designated area of coverage, visit the outlets according to the visitation schedule agreed with his supervisor
• To ensure that the outlets carry the prioritised portfolio of SKUs
• To ensure that the outlets maintain sufficient stock levels (on shelf and in storage) to sustain the expected pace of sales
• To merchandise the outlet according to the standards set
• To handle product and trade complaints in a professional manner
• To give market feedback to his supervisor.
• To build and maintain strong relationship with outlets in order to derive mutually beneficial gains and to enable the sell in of our various programs
• To report accurately on the activities and actions that he has undertake