SMS Product Manager

Route Mobile Limited; Mumbai; Hybrid; INR 4,000,000 - 6,000,000; Full time

Job summary

Route Mobile Limited in Mumbai seeks an experienced SMS Product Manager to own the end-to-end SMS messaging portfolio, blending strategic product management with hands-on ownership, working with engineering to ship APIs and features.

You will navigate carriers, regulators, developers, and enterprise customers, define a multi-quarter roadmap, prioritize the backlog, and ensure compliance, performance, and profitability across geographies.

Qualifications

• 8+ years in product management or product ownership in CPaaS/telecom or API-first platforms.
• Strong understanding of SMS ecosystem and compliance.
• Experience launching or scaling SMS across geographies.

Responsibilities

• Own vision, strategy and multi-quarter roadmap for SMS product line.
• Track market gaps and translate into differentiated opportunities.
• Build ROI-focused business cases including per-message economics and pricing.
• Define and monitor success metrics like deliverability, throughput, latency, revenue, margin.
• Own backlog, write epics and user stories, and manage sprint ceremonies.
• Coordinate releases and go-to-market readiness.

Skills

Product management experience

Product ownership

Agile methodologies

CPaaS / telecom domain knowledge

Job description

SMS Product Manager JD

We're looking for a Product Manager to own our SMS messaging portfolio end-to-end. This is a hybrid role that blends strategic product management with hands-on product ownership: you'll set the direction for our SMS products and APIs, and you'll also work day-to-day with engineering to ship them. You'll sit at the intersection of carriers, regulators, developers, and enterprise customers, turning a fast-moving and heavily regulated messaging landscape into products that are reliable, compliant, and profitable.

This role suits someone equally comfortable writing a business case for new features and capabilities in the platform and grooming a backlog of user stories for the next sprint.

What You'll Do

Product Strategy & Roadmap

• Own the vision, strategy, and multi-quarter roadmap for the SMS product line (A2P messaging, SMS APIs, sender ID and number provisioning, delivery receipts, two-way messaging, and related capabilities).
• Track the competitive landscape and translate market gaps into differentiated product opportunities.
• Build business cases with clear ROI, factoring in per-message economics, carrier/termination costs, and margin. Partner with commercial teams on pricing and packaging.
• Own SMS-specific compliance and regulatory requirements as product concerns - 10DLC and toll-free verification (US), sender ID and DLT registration (India), TCPA, GDPR, and evolving global rules - and build them into the roadmap rather than treating them as afterthoughts.
• Define and monitor success metrics: deliverability, throughput, latency, conversion, revenue, gross margin, and customer retention.

Product Ownership & Delivery

• Own and prioritize the product backlog; write clear epics, user stories, and acceptance criteria for engineering.
• Lead agile ceremonies (backlog grooming, sprint planning, reviews, retrospectives) and serve as the primary point of contact for the development team on scope and requirements.
• Make day-to-day trade-off decisions on scope, sequencing, and technical approach in partnership with engineering and architecture.
• Coordinate releases, including internal enablement, documentation, and go-to-market readiness.

What You'll Bring

• 8+ years in product management or product ownership, ideally in CPaaS, telecom, messaging, or API-first / developer platforms.
• Solid understanding of the SMS ecosystem: A2P vs. P2P, SMPP, DLRs, aggregators, carrier/operator relationships, short codes, long codes, and toll-free.
• Familiarity with messaging regulation and compliance regimes across at least one major market.
• Experience launching or scaling SMS across multiple geographies.
• Exposure to adjacent channels (RCS, WhatsApp, voice, email) and omnichannel messaging strategy.