SMS Product Manager

Route Mobile Limited; Maharashtra; Hybrid; INR 4,000,000 - 7,000,000; Full time

Job summary

Route Mobile Limited is seeking a senior Product Manager to own our SMS messaging portfolio end‑to‑end. This hybrid role blends strategic product management with hands‑on product ownership, shaping vision and working with engineering to ship APIs, sender IDs, and provisioning services.

You will own the roadmap across A2P messaging, APIs, and regulatory compliance (10DLC, India DLT, TCPA) while defining success metrics like deliverability, latency, and revenue.

Qualifications

• 8+ years in product management or product ownership, ideally in CPaaS, telecom, messaging, or API‑first / developer platforms.
• Solid understanding of the SMS ecosystem: A2P vs. P2P, SMPP, DLRs, aggregators, carrier/operator relationships, short codes, long codes, and toll‑free.
• Familiarity with messaging regulation and compliance regimes across at least one major market.
• Experience launching or scaling SMS across multiple geographies.
• Exposure to adjacent channels (RCS, WhatsApp, voice, email) and omnichannel messaging strategy.

Responsibilities

• Own the vision, strategy, and multi‑quarter roadmap for the SMS product line (A2P messaging, SMS APIs, sender ID and number provisioning, delivery receipts, two‑way messaging, and related capabilities).
• Track the competitive landscape and translate market gaps into differentiated product opportunities.
• Build business cases with clear ROI, factoring in per‑message economics, carrier/termination costs, and margin. Partner with commercial teams on pricing and packaging.
• Own SMS‑specific compliance and regulatory requirements as product concerns — 10DLC and toll‑free verification (US), sender ID and DLT registration (India), TCPA, GDPR, and evolving global rules — and build them into the roadmap.

Skills

Product management

Product ownership

Agile ceremonies

Backlog grooming

Sprint planning

CPaaS

Telecom domain

Regulatory awareness

Job description

SMS Product Manager JD

We're looking for a Product Manager to own our SMS messaging portfolio end-to-end. This is a hybrid role that blends strategic product management with hands‑on product ownership: you'll set the direction for our SMS products and APIs, and you'll also work day‑to‑day with engineering to ship them. You'll sit at the intersection of carriers, regulators, developers, and enterprise customers, turning a fast‑moving and heavily regulated messaging landscape into products that are reliable, compliant, and profitable.

This role suits someone equally comfortable writing a business case for new features and capabilities in the platform and grooming a backlog of user stories for the next sprint.

What You'll Do

Product Strategy & Roadmap

Own the vision, strategy, and multi‑quarter roadmap for the SMS product line (A2P messaging, SMS APIs, sender ID and number provisioning, delivery receipts, two‑way messaging, and related capabilities).

Track the competitive landscape and translate market gaps into differentiated product opportunities.

Build business cases with clear ROI, factoring in per‑message economics, carrier/termination costs, and margin. Partner with commercial teams on pricing and packaging.

Own SMS‑specific compliance and regulatory requirements as product concerns — 10DLC and toll‑free verification (US), sender ID and DLT registration (India), TCPA, GDPR, and evolving global rules — and build them into the roadmap rather than treating them as afterthoughts.

Define and monitor success metrics: deliverability, throughput, latency, conversion, revenue, gross margin, and customer retention.

Product Ownership & Delivery

Own and prioritize the product backlog; write clear epics, user stories, and acceptance criteria for engineering.

Lead agile ceremonies (backlog grooming, sprint planning, reviews, retrospectives) and serve as the primary point of contact for the development team on scope and requirements.

Make day‑to‑day trade‑off decisions on scope, sequencing, and technical approach in partnership with engineering and architecture.

Coordinate releases, including internal enablement, documentation, and go‑to‑market readiness.

What You'll Bring

8+ years in product management or product ownership, ideally in CPaaS, telecom, messaging, or API‑first / developer platforms.

Solid understanding of the SMS ecosystem: A2P vs. P2P, SMPP, DLRs, aggregators, carrier/operator relationships, short codes, long codes, and toll‑free.

Familiarity with messaging regulation and compliance regimes across at least one major market.

Experience launching or scaling SMS across multiple geographies.

Exposure to adjacent channels (RCS, WhatsApp, voice, email) and omnichannel messaging strategy.