Seo Strategist

Infotanks Media; Bengaluru; Vor Ort; INR 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Infotanks Media seeks an experienced SEO Strategist to own end-to-end SEO strategy for multiple client accounts in Bengaluru. You will drive technical audits, keyword architecture, on-page direction, and link strategy while building entity-based content frameworks and topical authority maps.

You will lead AI search optimizations (GEO, AEO, LLMO), monitor performance across AI tools, and collaborate with developers on fixes and structured data strategies to stay ahead of search engine updates.

Qualifikationen

• 3 to 4 years in SEO strategy, with at least 1 year focused on AI search or GEO.
• Deep knowledge of Google's ranking systems: helpful content, spam policies, E-E-A-T, and recent updates.
• Strong technical SEO fundamentals: reading crawl reports, interpreting Search Console data, explaining Core Web Vitals to a developer.

Aufgaben

• Own end-to-end SEO strategy for multiple client accounts: technical audits, keyword architecture, on-page direction, link strategy, and performance tracking.
• Build entity-based content frameworks and topical authority maps that hold up across algorithm updates.
• Design keyword clusters that account for search intent shifts, SERP feature targeting, and AI Overview eligibility.
• Develop and maintain llms.txt strategy and entity optimisation as part of standard client delivery.
• Lead AI search optimisation (GEO, AEO, LLMO) for clients: structured data, entity coverage, passage optimisation, and share-of-answers tracking.
• Monitor how client content performs in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot, and adjust strategy accordingly.
• Build citation-worthy content frameworks that position clients as source entities in AI-generated responses.
• Stay ahead of the model training cycles, crawl behaviour shifts, and retrieval logic changes that affect AI visibility.
• Conduct and deliver comprehensive technical audits: crawlability, indexation, Core Web Vitals, schema, site architecture, and log file analysis where needed.
• Work with developers to implement fixes and track resolution.
• Own structured data strategy across schema types relevant to each client’s vertical.
• Partner directly with the Content Strategist to align keyword strategy with content architecture and brief quality.
• Review content briefs and final output for SEO accuracy before client delivery.
• Feed performance data back into content planning: what's ranking, what's decaying, what needs a refresh.
• Present strategies and monthly SEO performance reviews to clients in plain language, not jargon soup.

Kenntnisse

SEO strategy

AI search

GEO

Technical SEO

Content strategy

Client presentation

Tools

Knowledge Graph API

schema validators

Screaming Frog Log File Analyser

Splunk

Python scripting

Jobbeschreibung

SEO Strategist

What You'll Do

Search Strategy

• Own end-to-end SEO strategy for multiple client accounts: technical audits, keyword architecture, on-page direction, link strategy, and performance tracking
• Build entity-based content frameworks and topical authority maps that hold up across algorithm updates, not just current best practices
• Design keyword clusters that account for search intent shifts, SERP feature targeting, and AI Overview eligibility
• Develop and maintain llms.txt strategy and entity optimisation as part of standard client delivery

AI SEO and GEO

• Lead AI search optimisation (GEO, AEO, LLMO) for clients: structured data, entity coverage, passage optimisation, and share-of-answers tracking
• Monitor how client content performs in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot, and adjust strategy accordingly
• Build citation-worthy content frameworks that position clients as source entities in AI-generated responses
• Stay ahead of the model training cycles, crawl behaviour shifts, and retrieval logic changes that affect AI visibility

Technical SEO

• Conduct and deliver comprehensive technical audits: crawlability, indexation, Core Web Vitals, schema, site architecture, and log file analysis where needed
• Work with developers to implement fixes and track resolution
• Own structured data strategy across schema types relevant to each client's vertical

Content and Cross-Team Direction

• Partner directly with the Content Strategist to align keyword strategy with content architecture and brief quality
• Review content briefs and final output for SEO accuracy before client delivery
• Feed performance data back into content planning: what's ranking, what's decaying, what needs a refresh
• Present strategies and monthly SEO performance reviews to clients in plain language, not jargon soup

Research and Intelligence

• Track Google algorithm updates in real time and assess client exposure within 24 hours of a confirmed update
• Maintain a running competitor intelligence view for each active account
• Run controlled SEO experiments: title tag variations, internal linking tests, content consolidation vs expansion decisions

What You're Looking For

Must-have:

• 3 to 4 years in SEO strategy, with at least 1 year focused on AI search or GEO
• Deep, current knowledge of Google's ranking systems: helpful content, spam policies, E-E-A-T, and whatever dropped last week
• Strong technical SEO fundamentals: you can read a crawl report, interpret Search Console data, and explain Core Web Vitals to a developer without Googling what they mean
• Experience building keyword architectures, not just running keyword research
• Comfort presenting strategy and performance data to clients directly
• A genuine, demonstrable obsession with how search works and where it's going

Good to have:

• Hands-on experience with AI search platforms: ChatGPT plugins, Perplexity rankings, Google AI Overviews optimisation
• Familiarity with entity SEO tools: Knowledge Graph API, schema validators, entity-based site audits
• Experience with log file analysis (Screaming Frog Log File Analyser, Splunk, or similar)
• Python or basic scripting ability for SEO automation and data pulling
• Published takes: blog posts, LinkedIn threads, Twitter/X commentary on algorithm updates (send us links, seriously)