Senior SEO Manager

Pulp Strategy; Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Pulp Strategy in Delhi is seeking a Senior SEO Manager to lead strategy, audits, and team delivery. You will drive organic growth across traditional, technical, and AI-powered search, collaborating with content and development teams.

The role emphasizes SEO audits, performance analysis, and scalable growth planning to improve rankings, traffic, and conversions. Candidates should have deep knowledge of AEO/GEO and AI-driven search experiences.

Qualifications

• 8-12 years of relevant SEO experience in a digital marketing environment.
• Hands-on expertise in traditional and technical SEO, website audits, content optimization, and growth strategy.
• Proficient with GA4 and tools like Screaming Frog, SEMrush, and Ahrefs.
• Experience leading a small SEO team and collaborating with content and development teams.
• Knowledge of AEO, GEO, and AI-powered search experiences.

Responsibilities

• Develop and implement comprehensive SEO strategies aligned with business goals.
• Conduct keyword research, search intent analysis, and content gap analysis.
• Manage on-page, off-page, and technical SEO to improve visibility, traffic, and conversions.
• Optimize architecture, URLs, internal linking, metadata, and landing pages.
• Identify opportunities to improve non-branded search visibility and lead generation.
• Monitor algorithm updates and evolving search trends to refine strategies.
• Lead and mentor a small SEO team; collaborate with content and development teams.
• Analyze performance data and develop scalable growth plans aligned with objectives.
• Coordinate with stakeholders and present results clearly to clients and management.

Skills

SEO strategy

Technical SEO

Content optimization

Team leadership

Analytics

AEO/GEO

AI-powered search

Conversion optimization

Cross-team collaboration

Tools

Screaming Frog

SEMrush

Ahrefs

Looker Studio

ChatGPT

Gemini

Perplexity

Job description

Experience: 8 - 10 Years

Department: Digital Marketing / SEO

Employment Type: Full-Time

Location: On-Site, Delhi

Reporting To: Head of Marketing Director

5 days week

Job Overview

We are looking for a results-driven Senior SEO Manager / SEO Lead with 8 - 10 years of experience in traditional SEO, technical SEO, website audits, content strategy, analytics, and emerging AI-powered search optimization techniques.

The ideal candidate should have strong hands-on expertise in conducting comprehensive website audits, identifying technical and content-related issues, improving organic visibility, and driving measurable growth in organic traffic, qualified leads, and conversions.

The candidate should understand the evolving search landscape, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Google AI Overviews, and AI-powered platforms such as ChatGPT, Gemini, and Perplexity.

The role also involves managing and mentoring a small SEO team, collaborating with content and development teams, analyzing performance data, and developing scalable organic growth strategies aligned with business objectives.

Key Responsibilities

1. SEO Strategy & Execution

Develop and implement comprehensive SEO strategies aligned with business goals and client objectives.

Conduct keyword research, search intent analysis, competitor research, and content gap analysis.

Manage on-page, off-page, and technical SEO activities to improve organic visibility, rankings, traffic, and conversions.

Optimize website architecture, URL structures, internal linking, metadata, landing pages, and content.

Identify opportunities to improve non-branded search visibility and organic lead generation.

Monitor Google algorithm updates and evolving search trends to refine SEO strategies.

Develop SEO roadmaps, prioritize implementation activities, and measure results against defined KPIs.

2. Technical SEO & Website Audits

Conduct comprehensive technical SEO audits to identify and resolve website performance and search visibility issues.

Analyze crawling, indexing, rendering, canonicalization, redirects, duplicate content, robots.txt, XML sitemaps, and broken links.

Audit website architecture, internal linking, URL structures, and crawl efficiency.

Evaluate Core Web Vitals, page speed, mobile usability, and overall website performance.

Identify and troubleshoot JavaScript SEO, schema markup, structured data, and rendering issues.

Perform regular website health checks and technical SEO assessments.

Coordinate with developers to implement, validate, and monitor technical SEO recommendations.

Conduct SEO audits for new websites, website redesigns, migrations, and major structural changes, where applicable.

3. Content Strategy & On-Page Optimization

Develop SEO-driven content strategies, editorial calendars, and content optimization plans.

Conduct content audits to identify outdated, underperforming, duplicate, and overlapping content.

Optimize blogs, landing pages, service pages, category pages, and other important website sections.

Implement keyword mapping, topic clustering, semantic optimization, and internal linking strategies.

Collaborate with content writers and editors to develop high-quality, original, search-intent-focused content.

Optimize title tags, meta descriptions, headings, FAQs, image attributes, and relevant structured data.

Evaluate content performance and identify opportunities to improve rankings, engagement, and conversions.

4. AEO, GEO & AI-Powered Search Optimization

Develop and implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to improve brand visibility across emerging search experiences.

Understand how Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-driven platforms influence information discovery and search behaviour.

Optimize content for conversational queries, direct answers, featured snippets, FAQs, topical authority, and relevant structured data.

Improve content clarity, factual accuracy, source credibility, entity understanding, and information accessibility for search engines and AI systems.

Identify opportunities to strengthen brand mentions, citations, and visibility across relevant AI-powered search experiences.

Track available indicators of AI-driven visibility and referral traffic, and develop practical measurement approaches.

Stay updated on emerging search technologies and test new optimization techniques based on evidence and results.

5. Google Search Console, GA4 & Analytics

Use Google Search Console (GSC) to analyze clicks, impressions, CTR, average position, indexing, crawling, and organic search performance.

Diagnose search visibility drops, indexing issues, crawl anomalies, and relevant manual actions or security issues.

Use Google Analytics 4 (GA4) to monitor organic traffic, landing page performance, engagement, lead generation, and conversions.

Analyze traffic trends, user behaviour, and conversion paths to identify growth opportunities.

Validate analytics and conversion tracking in collaboration with development and analytics teams.

Develop performance dashboards using Looker Studio or equivalent reporting tools.

Translate SEO data into actionable recommendations and present regular performance reports to management and clients.

6. Website Usability, UX & Conversion Optimization

Evaluate website navigation, information architecture, mobile experience, page speed, and content usability.

Identify opportunities to improve user engagement, landing page effectiveness, lead generation, and conversion rates.

Collaborate with design, content, and development teams to improve user experience and website performance.

Recommend improvements to landing page layouts, calls to action, internal navigation, and conversion paths.

Ensure SEO recommendations support both search engine visibility and a seamless user experience.

Monitor relevant engagement and conversion metrics to evaluate the impact of website improvements.

7. AI Tools & SEO Workflow Optimization

Use AI tools such as ChatGPT, Gemini, Claude, and other relevant platforms to improve SEO research, competitor analysis, content briefs, and workflow efficiency.

Apply AI-assisted techniques for keyword clustering, content analysis, SERP research, technical issue investigation, and reporting.

Develop repeatable SEO workflows that improve productivity without compromising content quality, originality, or factual accuracy.

Review and validate AI-generated outputs before implementation.

Stay updated on AI tools and automation opportunities relevant to SEO operations.

8. Off-Page SEO & Authority Building

Develop ethical link-building and digital PR strategies to strengthen website authority.

Conduct backlink profile audits, competitor backlink analysis, and link opportunity research.

Identify potentially harmful or irrelevant backlink patterns and recommend appropriate action where necessary.

Build strategies to improve relevant brand mentions, referral opportunities, and topical authority.

Ensure all off-page SEO activities follow search engine guidelines and sustainable best practices.

9. Team Leadership & Client Management

Lead, mentor, and manage a small SEO team, ensuring quality, accountability, and timely delivery.

Assign responsibilities, prioritize workloads, and manage multiple projects or client accounts.

Review SEO audits, content recommendations, implementation plans, and performance reports.

Collaborate with content, paid media, social media, analytics, and web development teams.

Participate in client meetings, SEO strategy discussions, audit presentations, and performance reviews.

Communicate recommendations, progress, challenges, and results clearly to stakeholders.

Establish processes for quality control, reporting, documentation, and continuous improvement.

Required Skills & Qualifications

8-12 years of relevant SEO experience, preferably in a digital marketing agency or a performance-driven digital environment.

Strong hands-on expertise in traditional SEO, technical SEO, website audits, content optimization, and organic growth strategy.

Advanced working knowledge of Google Search Console and Google Analytics 4.

Practical experience with Screaming Frog, SEMrush, Ahrefs, Looker Studio, or equivalent SEO tools.

Strong understanding of crawling, indexing, website architecture, canonicalization, redirects, schema markup, structured data, and Core Web Vitals.

Experience with keyword research, search intent analysis, content strategy, internal linking, and backlink analysis.

Working knowledge of AEO, GEO, AI-powered search experiences, and AI-assisted SEO workflows.

Understanding of website usability, UX, mobile optimization, and conversion-focused website improvements.

Experience collaborating with developers and content teams to implement SEO recommendations.

Experience managing SEO projects, multiple accounts, or a small team.

Strong analytical, problem-solving, communication, presentation, and project management skills.

Ability to work independently, prioritize business-critical issues, and deliver measurable results.

Preferred Qualifications

Experience handling large websites, multiple domains, or complex website structures.

Experience with WordPress or other CMS platforms.

Knowledge of international SEO, local SEO, and e-commerce SEO, where relevant.

Familiarity with website migrations, JavaScript SEO, log file analysis, and advanced technical auditing.

Experience with AI-driven search visibility analysis and emerging organic discovery channels.

Demonstrated ability to connect SEO performance with qualified leads, revenue, and business growth.