SEO Specialist | Analyst

Internest; Tiruchirappalli; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary based on experience

Creative & collaborative team environment

Ongoing learning and training opportunities

Learning and growth opportunities

Mentorship and recognition

Job summary

A digital marketing agency in Tiruchirappalli is seeking an SEO Specialist with over 3 years of experience to enhance organic growth strategies. The ideal candidate should be skilled in technical SEO, keyword strategy, and content optimization. Responsibilities include developing SEO strategies, conducting keyword research, collaborating with content teams, and using tools like GA4 and Ahrefs for monitoring performance. The role offers competitive salary and growth opportunities within a collaborative environment.

Qualifications

• Minimum 3 years of hands-on SEO experience, preferably in an agency.
• Solid knowledge of technical SEO and page speed optimization.
• Ability to guide content teams in EEAT-driven content creation.

Responsibilities

• Develop and implement SEO strategies aligned with best practices.
• Conduct keyword research focusing on user intent and geo-targeting.
• Monitor organic performance using GA4 and Google Search Console.
• Collaborate with content teams to ensure EEAT-compliant, high-performing content structures.
• Perform regular site audits to identify speed, mobile, crawl, and schema issues.
• Monitor organic performance using GA4, GSC, and tools like Ahrefs, SEMrush, and Screaming Frog.
• Execute and manage ethical link-building campaigns and track rankings.
• Generate SEO reports with actionable recommendations for internal teams and clients.

Skills

Technical SEO

Keyword strategy

Content optimization

Analytical skills

Communication

Communication

Tools

GA4

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Screaming Frog

Job description

Job Title: SEO Specialist | Analyst

Experience: 3+ Years

Employment Type: Full-Time | Permanent

Location: Second floor, D46A, 6th Cross, N E Ext, Thillai Nagar, Tiruchirappalli, Tamil Nadu 620018

About the Company

Internest is a full-service, brand-first digital marketing company headquartered in Trichy, Tamil Nadu, India, helping startups and small and medium businesses grow their online presence since 2017. We partner with brands to understand their digital goals and translate them into measurable results through strategy, creativity, and performance-driven execution. Our team of passionate marketers, web developers, designers, and content specialists work collaboratively to deliver comprehensive digital solutions, including web design and development, search engine optimization (SEO), social media marketing, paid advertising campaigns, content strategy, and analytics. With a strong focus on driving ROI and meaningful engagement, we help our clients amplify their brand visibility, generate quality leads, and build lasting customer relationships across digital platforms.

Role Overview

We are seeking a data-driven and detail-oriented SEO Specialist with 3+ years of experience to lead and elevate our clients’ organic growth strategies. The ideal candidate should be well-versed in technical SEO, content optimization, keyword strategy, and search trends with a strong understanding of the latest Google algorithm updates, EEAT guidelines, and emerging areas like Answer Engine Optimization (AEO). If you’re passionate about making websites rank and perform better, this role is for you.

Roles & Responsibilities

• Develop and implement on-page, off-page, and technical SEO strategies aligned with the latest best practices and algorithm changes.
• Conduct keyword research with a focus on user intent, geo-targeted content, and semantic SEO.>
• Optimize websites and landing pages for AEO, featured snippets, and voice search readiness.
• Collaborate with content teams to ensure EEAT-compliant, high-performing content structures and topical authority.
• Perform regular site audits to identify issues related to speed, mobile responsiveness, crawl errors, schema markup, and Core Web Vitals.
• Monitor organic performance using GA4, Google Search Console, and SEO tools like Ahrefs, SEMrush, and Screaming Frog.
• Execute and manage link-building campaigns with a focus on ethical, white-hat strategies.
• Track keyword rankings, search visibility, and SERP behavior to make data-backed decisions.
• Stay informed about changes in search engine algorithms, AI-generated search results, and emerging tools.
• Generate SEO reports and insights for internal teams and client presentations with actionable recommendations.
• Contribute ideas for content clusters, pillar strategies, and entity-based optimization.

Preferred Candidate Profile

• Experience: Minimum 3 years of hands-on SEO experience, preferably in an agency or multi-brand environment.
• Technical Expertise: Solid knowledge of technical SEO, site structure, page speed optimization, and schema implementation.
• Content SEO: Ability to guide content teams in building EEAT-driven content and structured optimization.
• Tool Proficiency: Familiarity with GA4, GSC, Ahrefs, SEMrush, Surfer SEO, Screaming Frog, and similar tools.
• Algorithm Awareness: Up-to-date with Google’s core updates, spam policies, and Search Generative Experience (SGE) changes.
• Analytical Thinking: Strong analytical skills with the ability to interpret data and improve strategy.
• Communication: Good documentation and presentation skills for sharing reports and recommendations.
• Initiative: Proactive, detail-oriented, and collaborative in working with cross-functional teams.
• Availability: Immediate joiners preferred.

Benefits

• Competitive salary based on experience and expertise
• Work with industry-leading brands and diverse clients
• Creative & collaborative team environment
• Ongoing learning and training opportunities
• Growth-focused career path with mentorship and recognition