Search Engine Optimization Specialist

Ecowiser; Ludhiana; On-site; INR 400,000 - 650,000; Full time

Job summary

Ecowiser is seeking an experienced SEO Specialist to join our marketing team in India. You will develop and implement search engine optimization strategies to increase our online presence and drive organic traffic to our website.

The role requires deep knowledge of SEO best practices, a data-driven mindset, and the ability to stay current with industry trends. You will collaborate with content creators and use tools like GA, GSC, Ahrefs, SEMrush and Moz to measure success and report on key

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven experience as an SEO Specialist or similar role.
• Deep knowledge of search engine algorithms, ranking factors and best practices.
• Proficiency in SEO tools (GA, GSC, Ahrefs, SEMrush, Moz).
• Experience with website analytics, tracking and reporting.

Responsibilities

• Develop and execute SEO strategies to improve organic rankings and drive traffic.
• Conduct keyword research and optimize content accordingly.
• Perform on-page and off-page SEO audits and implement improvements.
• Optimize meta tags, images, URLs, and content for search engines.
• Collaborate with content creators to ensure SEO best practices.
• Monitor and analyze performance using SEO tools and dashboards.
• Track key SEO metrics like traffic, rankings and conversions.
• Conduct competitor analysis and identify opportunities.
• Develop and implement link-building strategies to boost authority.

Skills

SEO fundamentals

Analytical mindset

SEO tools proficiency

Analytics reporting

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Moz

Job description

We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase our online presence and drive organic traffic to our website. This role requires a deep understanding of SEO best practices, a data-driven mindset, and the ability to stay up-to-date with the latest industry trends.

Key Responsibilities

• 1. Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website.
• 2. Conduct keyword research to identify target keywords and optimize website content accordingly.
• 3. Perform comprehensive on-page and off-page SEO audits, identifying areas for improvement and implementing changes.
• 4. Optimize website content, meta tags, images, and URLs to ensure they are search engine friendly.
• 5. Collaborate with content creators to ensure SEO best practices are implemented in all written and visual content.
• 6. Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• 7. Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
• 8. Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors.
• 9. Develop and implement link-building strategies to increase the website's authority and improve search rankings.

Qualifications

• 1. Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2. Proven experience as an SEO Specialist or similar role.
• 3. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• 4. Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• 5. Experience with website analytics, tracking, and reporting.

Preferred Qualifications

• 1. Experience with content management systems (CMS) such as WordPress, Shopify, or similar platforms.
• 2. Knowledge of PPC and social media marketing strategies.
• 3. Understanding of local SEO and international SEO practices.
• 4. Certification in Google Analytics and/or Google Ads is a plus.