Search Engine Optimization Specialist

Ecowiser; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Ecowiser is seeking an experienced SEO Specialist to develop and implement effective search engine optimization strategies, increasing online presence and driving organic traffic.

You will perform keyword research, audits, and content optimization while collaborating with creators to ensure SEO best practices are followed and analyzed using leading SEO tools.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of search engine algorithms, ranking factors, and best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz.
• Experience with website analytics, tracking, and reporting.

Responsibilities

• Develop and execute SEO strategies to improve organic search rankings and traffic.
• Conduct keyword research to identify target keywords and optimize content.
• Perform on-page and off-page SEO audits and implement improvements.
• Optimize content, meta tags, images, and URLs for search engines.
• Collaborate with content creators to apply SEO best practices.
• Monitor website performance using SEO tools like Analytics and Search Console.
• Track organic traffic, rankings, and conversions; report findings.
• Conduct competitive analysis to identify opportunities and threats.
• Develop and implement link-building strategies to boost authority.

Skills

SEO strategy

Keyword research

On-page SEO

Off-page SEO

Content collaboration

Web analytics

Competitive analysis

Link building

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Moz

Job description

We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase our online presence and drive organic traffic to our website. This role requires a deep understanding of SEO best practices, a data-driven mindset, and the ability to stay up-to-date with the latest industry trends.

Key Responsibilities

• 1. Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website.
• 2. Conduct keyword research to identify target keywords and optimize website content accordingly.
• 3. Perform comprehensive on-page and off-page SEO audits, identifying areas for improvement and implementing changes.
• 4. Optimize website content, meta tags, images, and URLs to ensure they are search engine friendly.
• 5. Collaborate with content creators to ensure SEO best practices are implemented in all written and visual content.
• 6. Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• 7. Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
• 8. Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors.
• 9. Develop and implement link-building strategies to increase the website's authority and improve search rankings.

Qualifications

• 1. Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2, Proven experience as an SEO Specialist or similar role.
• 3. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• 4. Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• 5. Experience with website analytics, tracking, and reporting.

Preferred Qualifications :

• 1. Experience with content management systems (CMS) such as WordPress, Shopify, or similar platforms.
• 2. Knowledge of PPC and social media marketing strategies.
• 3. Understanding of local SEO and international SEO practices.
• 4. Certification in Google Analytics and/or Google Ads is a plus.