SEO Executive

Focalworks Solutions Private Limited; Mumbai; On-site; INR 223,200 - 502,200; Full time

Job summary

Focalworks Solutions Private Limited is seeking an aspiring SEO Executive to grow in a hands-on digital marketing role in Mumbai. The role focuses on understanding how search works and improving website visibility through keyword research, on-page and off-page SEO, and performance tracking.

You will collaborate with content writers and across marketing teams, using Google Analytics and SEO tools to monitor performance and identify opportunities.

Qualifications

• 1+ year of hands-on SEO experience.
• Graduate or postgraduate degree in Marketing, Technology, or a related field.
• Good understanding of SEO best practices.
• Practical knowledge of keyword research, on-page SEO, off-page SEO, and link building.
• Basic knowledge of Google Analytics.
• Strong research, data collection, and data organisation skills.
• Proficiency in Microsoft Excel, including functions and data management.
• Good written and verbal communication skills in English.
• Ability to work with content, marketing, and digital teams.
• Attention to detail and the ability to manage tasks with consistency.

Responsibilities

• Execute SEO strategies and support day-to-day optimisation activities.
• Work on on-page and off-page SEO tasks across websites and digital assets.
• Conduct keyword research based on topic, region, intent, and search volume.
• Track keyword rankings and prepare regular SEO performance reports.
• Research competitor websites to understand organic ranking factors and content opportunities.
• Build and maintain a repository of relevant websites and resources for link-building and promotional activities.
• Create high-quality, contextually relevant backlinks.
• Collect, organise, and analyse data from SEO tools, websites, and public sources.
• Support the marketing team with research and data for email campaigns and outreach activities.
• Collaborate with content writers on guest blogs, articles, press releases, and other promotional content.
• Use Google Analytics and other SEO tools to monitor performance and identify improvement areas.
• Manage multiple SEO tasks while ensuring timely execution.

Skills

SEO

Keyword research

On-page SEO

Off-page SEO

Data analysis

Excel

English communication

Education

Graduate or postgraduate degree in Marketing, Technology, or a related field

Tools

Google Analytics

Excel

SEO tools

Job description

We’re looking for an aspiring SEO Executive who enjoys understanding how search works and wants to grow in a hands-on digital marketing role.
This role is ideal for someone with practical SEO experience, strong research skills, and an interest in improving website visibility through keyword research, on-page optimisation, off-page SEO, link building, and performance tracking.
If Google feels like your second home and you enjoy solving the puzzle of search engine optimisation, we’d like to hear from you.

What you’ll do:

• Execute SEO strategies and support day-to-day optimisation activities
• Work on on-page and off-page SEO tasks across websites and digital assets
• Conduct keyword research based on topic, region, intent, and search volume
• Track keyword rankings and prepare regular SEO performance reports
• Research competitor websites to understand organic ranking factors and content opportunities
• Build and maintain a repository of relevant websites and resources for link-building and promotional activities
• Create high-quality, contextually relevant backlinks
• Collect, organise, and analyse data from SEO tools, websites, and public sources
• Support the marketing team with research and data for email campaigns and outreach activities
• Collaborate with content writers on guest blogs, articles, press releases, and other promotional content
• Use Google Analytics and other SEO tools to monitor performance and identify improvement areas
• Manage multiple SEO tasks while ensuring timely execution

What you should have:

• 1+ year of hands-on SEO experience
• Graduate or postgraduate degree in Marketing, Technology, or a related field
• Good understanding of SEO best practices
• Practical knowledge of keyword research, on-page SEO, off-page SEO, and link building
• Basic knowledge of Google Analytics
• Strong research, data collection, and data organisation skills
• Proficiency in Microsoft Excel, including functions and data management
• Good written and verbal communication skills in English
• Ability to work with content, marketing, and digital teams
• Attention to detail and the ability to manage tasks with consistency

What would be great to have:

• Experience using SEO tools for keyword research, backlink analysis, and competitor research
• Understanding of search intent and content optimisation
• Familiarity with website audits and basic technical SEO checks
• Experience supporting guest posting, outreach, or digital PR activities
• Interest in technology, software development, ecommerce, web applications, and AI-led digital solutions