SEO Specialist

Trycon Technologies Private Limited; Dadri; Hybrid; INR 500,000 - 700,000; Full time

Benefits offered by this job

Hybrid work model

EPF and NPS benefits

Flexible hours

Generous leave policy

Wellness programs and team outings

Job summary

Trycon Technologies Private Limited is seeking an SEO Specialist (AEO / AI Search) in India with 1–2 years of experience to boost search and AI-driven visibility for Scanova and related sites. You will conduct technical, on-page and off-page SEO, track AI citations with engines like ChatGPT and Perplexity, and collaborate with content teams under guidance from the Senior Growth Marketing Associate.

The role offers a hybrid work model, exposure to a large content base, and hands-on experience

Qualifications

• Hands-on experience with technical and on-page SEO.
• Working knowledge of AEO and AI search visibility.
• Experience publishing and editing content on WordPress or CMS.
• Regular use of AI tools for research, drafting and analysis.
• Strong written and spoken English; ability to write briefs.
• 1 year+ experience with AEO is a plus.
• Familiarity with link building and content pruning actions.

Responsibilities

• Technical SEO audits using Screaming Frog and fix crawl issues.
• On-Page optimization: titles, meta, headers, internal links, schema.
• Off-Page authority: backlink outreach and third-party placements.
• AI Visibility (AEO): track citations across AI engines monthly.
• Content audits: keyword research, competitor analysis, prune/rewrite plans.
• Create content briefs and review AI drafts for SEO quality.
• Publish and document processes on WordPress and Payload CMS.
• Report on organic metrics and AI citation performance.

Skills

Technical SEO

On-Page SEO

AEO

WordPress

AI Tools

Education

Graduation in any discipline

Tools

Screaming Frog

Ahrefs

Semrush

Google Search Console

GA4

Payload CMS

Job description

• Job Title: SEO Specialist (AEO / AI Search)
• CTC: INR 5 - 7 LPA

Role in Brief

We are hiring an SEO Specialist with 1-2 years of experience to grow the search and AI-answer visibility of Trycon's product websites. You will handle technical, on-page and off-page SEO, and track how often our products are cited by AI engines such as ChatGPT, Perplexity and Google AI Overviews.

You will report to the Senior Growth Marketing Associate, who sets SEO/AEO direction, and work closely with our content team. This role grows through close mentorship and hands-on execution.

In your first 90 days, you will be expected to:

Complete a technical SEO audit of the Scanova website and fix priority issues

Set up a monthly AI-visibility tracking report

Deliver a prune, redirect or rewrite plan for the existing Scanova blog library

About Trycon

At Trycon, we're helping India build into a Product Nation, creating globally competitive software products right from concept to scale. Our flagship product, Scanova, is a cutting-edge QR Code management platform trusted by top brands worldwide, Amazon, Intel, Cisco, McDonald's, and many more across 114 countries. Our innovative suite includes Ticket Generator, QR Mark, and QR Batch, providing seamless solutions for promotions, operations, event management, and document verification.

We operate on agile, lean-startup principles, quick iterations, constant innovation, and high impact. Join our passionate team committed to rapid growth, exciting challenges, and meaningful impact.

Life at Trycon

Work that reaches real users: Scanova and our other products are used by businesses across 114 countries. The pages you optimize are read by real customers every day

Early, hands-on AEO experience: AI search is a new field. You will work on it directly, with a defined tracking process and clear goals

A large content base to work with: Our library of 600+ blog posts gives you real audit and optimization work from the first week

AI-enabled ways of working: You will learn to build and use AI workflows and agents that take over repetitive research and audit tasks

Regular, constructive feedback: You will work closely with the Growth Marketing team and receive consistent guidance on your work

A close-knit team: We're a small company, which means you'll know the people you work with, help is easy to ask for, and good work gets noticed

Work Responsibilities

As an SEO Specialist, you'll be responsible for:

Technical SEO: Running technical SEO audits using Screaming Frog (or equivalent) and resolving crawlability, indexability, redirect and structured data issues across our product websites

On-Page Optimization: Maintaining titles, meta descriptions, headers, internal linking and schema across all pages

Off-Page Authority: Building authority through backlink outreach, guest contributions, unlinked mention reclamation, third-party listicle placements and review platform listings (G2, Capterra)

AI Visibility (AEO): Tracking brand citation and share of voice across ChatGPT, Perplexity, AI Overviews and similar engines every month, and applying AEO tactics such as FAQ schema and direct-answer formatting

Research and Content Audits: Conducting keyword research, competitor analysis and content audits, and recommending prune, redirect or rewrite actions for existing pages

Content Briefs and Quality Review: Writing structured content briefs and reviewing AI-generated drafts for accuracy and SEO/AEO standards before publishing

Performance Reporting: Reporting on organic traffic, rankings, AI citation share and review velocity using Google Search Console, GA4 and Excel/Google Sheets

Publishing and Documentation: Publishing content on WordPress and Payload CMS, and documenting processes, playbooks and audit findings

What You Offer

The ideal candidate must possess the following skills: (Non-negotiables)

Hands-on experience with technical and on-page SEO, including robots.txt, canonical tags, 301/302 redirects, structured data, internal linking and search intent

Working experience with Screaming Frog (or a similar crawler), Ahrefs or Semrush, Google Search Console and GA4

Hands-on exposure to AEO, with an understanding of how AI engines select and cite sources

Experience publishing and editing content on WordPress or a similar CMS

Regular use of AI tools (ChatGPT, Claude or similar) for research, drafting and analysis

Strong written and spoken English, with the ability to write clear briefs and documentation

Good-to-have skills:

1 year or more of dedicated AEO work with measurable results

Off-page experience in digital PR, journalist or HARO-style pitching, and broken-link or resource-page link building

Experience getting a product listed on review platforms such as G2 or Capterra

Familiarity with pillar and cluster content and basic CRO concepts

Experience with structured prompting, saved workflows or AI agents for SEO tasks

Exposure to Payload CMS or another headless CMS

Your Eligibility Checklist

The ideal candidate must meet the following requirements:

Education: Graduation in any discipline from a reputed institute

Experience Required: 1-2 years of experience in SEO, including hands-on exposure to AEO

What We Handle For You

Hybrid Work Model: Flexible between office and home

Employee Provident Fund (EPF) and National Pension Scheme (NPS)

Flexible working hours (9-hour workday, Monday to Friday)

Generous leave policy

Wellness programs, team outings, and product learning sessions