Job Description Senior SEO Specialist
Location: Chennai
Experience: 5+ Years
Employment Type: Full-Time
Work Mode: Work from Office
Job Summary
We are looking for a highly experienced SEO Specialist with 5+ years of hands‑on experience in developing and implementing SEO strategies. The candidate will be responsible for improving website rankings, increasing organic traffic, generating quality leads, and managing overall SEO performance, particularly for international and US‑based websites.
Key Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic search rankings.
- Conduct advanced keyword research, competitor analysis, and market research.
- Manage On-Page, Off-Page, and Technical SEO activities.
- Perform technical SEO audits and resolve website issues related to crawling, indexing, and site performance.
- Develop and execute effective link‑building and backlink strategies.
- Optimize website content, landing pages, meta titles, descriptions, and internal linking.
- Monitor organic traffic, keyword rankings, and website performance.
- Manage SEO campaigns for international and US‑based markets.
- Use Google Analytics 4 and Google Search Console to analyze performance and prepare reports.
- Collaborate with content writers, developers, and digital marketing teams.
- Stay updated with Google algorithm updates, SEO trends, and industry best practices.
Required Skills
- 5+ years of hands‑on SEO experience.
- Strong expertise in On‑Page, Off‑Page, and Technical SEO.
- Advanced knowledge of keyword research and competitor analysis.
- Hands‑on experience with Ahrefs, SEMrush, Moz, and Screaming Frog.
- Strong knowledge of Google Analytics 4 and Google Search Console.
- Experience with WordPress and website optimization.
- Understanding of HTML, website architecture, schema markup, and technical SEO.
- Proven experience in improving organic traffic and keyword rankings.
- Good analytical, communication, and problem‑solving skills.
Preferred Qualifications
- Experience managing SEO for US‑based or international websites.
- Experience in B2B and healthcare digital marketing is an advantage.
- Proven track record of successful SEO campaigns and measurable results.
- Ability to independently manage end‑to‑end SEO activities.