SEO & Marketing Manager

Grand Metropolitan Hotels; Gurugram District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Grand Metropolitan Hotels is seeking an SEO & Marketing Manager to own organic search, oversee technical, on-page, off-page and local SEO across the GMH portfolio, and support marketing with CMS updates, campaigns and events. This hands-on role collaborates with hotels and partners to improve visibility, traffic and conversions, using data-driven methods.

The ideal candidate will drive SEO initiatives across multiple brands, manage content workflows, and coordinate with internal teams to deliver

Qualifications

• 3-5 years of experience across SEO and digital marketing with hands-on capabilities.
• Deep practical knowledge of technical, on-page, off-page and local SEO across multi-site environments.
• Proficient in CMS work and coordinating marketing content with stakeholders.

Responsibilities

• Own organic search performance across a portfolio of hotels and brands.
• Lead technical, on-page, off-page and local SEO including site architecture and structured data.
• Coordinate marketing activity, content, offers and events with hotels and teams.
• Utilise GSC, GA4 and SEO tools to monitor performance and drive actions.
• Support CMS updates and marketing campaigns for portfolio-wide delivery.
• Collaborate with third‑party agencies and partners to meet standards.

Skills

SEO

Digital Marketing

Hands-on Marketing

Tools

Google Search Console

GA4

Screaming Frog

Ahrefs/SEMrush

Job description

Description

The SEO & Marketing Manager combines hands‑on SEO ownership with broad marketing coordination across the GMH portfolio. The role is responsible for technical, on-page, off-page and local SEO, while actively supporting the wider Marketing team with website and CMS updates, hotel liaison, campaigns, events, content workflows, third‑party partners and operational follow‑up. Success requires a hands‑on marketer who can improve organic performance while also coordinating and delivering day‑to‑day marketing activity across all brands and properties, using AI, automation and data to increase efficiency and scale.

Key Responsibilities

• Own organic search performance across the portfolio, covering technical, on-page, off-page and local SEO, aligned to hotel, brand and commercial priorities.
• Lead technical SEO including crawlability, indexation, site architecture, redirects, canonicals, hreflang, XML sitemaps, structured data, Core Web Vitals, site speed and technical errors.
• Manage on-page and off-page SEO including keyword research, metadata, headings, internal linking, image optimisation, search‑intent alignment, backlink strategy, Google Business Profile optimisation and local/destination citations.
• Use Google Search Console, GA4 and relevant SEO platforms to monitor visibility, traffic, rankings, conversions and revenue, and turn findings into clear actions.
• Support the wider Marketing team with day‑to‑day coordination and delivery of portfolio‑wide and hotel‑level marketing activity, ensuring actions, deadlines and dependencies are followed through.
• Liaise directly with hotels to gather and validate content, offers, events, imagery, operational updates and approvals required for websites, campaigns and marketing communications.
• Update website and CMS/backend content directly where appropriate, including hotel information, seasonal content, offers, events, imagery and landing pages, with strong attention to detail and quality control.
• Receive and coordinate marketing requests, routing/drafting briefs and assets to the appropriate team member - including the Graphic Designer, Content/Social team, Performance Marketing, Revenue or other stakeholders - and follow work through to completion.
• Coordinate with third‑party agencies, developers, technology partners and suppliers, ensuring briefs are clear, actions are chased, issues are escalated and outputs meet the required standard.
• Maintain marketing calendars, trackers and workflows, proactively flagging risks, delays, missing information or dependencies before they affect delivery.
• Support the communication and activation of hotel events, seasonal campaigns, partnerships, F&B, wellness, MICE, rooms and other commercial priorities across relevant marketing channels.
• Use AI and automation aggressively across both SEO and marketing operations - for research, analysis, QA, monitoring, reporting, workflow automation, request handling and repetitive coordination tasks - not simply for writing content.

Requirements

• 3-5 years of experience across SEO and digital marketing, with strong hands‑on capability rather than purely strategic or agency‑management experience.
• Deep practical knowledge of technical, on‑page, off‑page and local SEO across multi‑site, multi‑brand or international environments.
• Hands‑on experience with Google Search Console, GA4, Screaming Frog, Ahrefs/SEMrush or similar tools, and confidence working directly within CMS environments.
• Strong marketing coordination and project‑management skills, with the ability to manage requests, deadlines and multiple stakeholders across hotels, brands and external partners.
• Comfortable liaising directly with hotels, coordinating creative and content delivery, updating web content and following work through to completion.
• Strong AI and automation capability, with evidence of using LLMs, automation tools, APIs, scripts or no‑code platforms to improve SEO and wider marketing workflows.
• Commercial and analytical mindset, with the ability to connect SEO and marketing activity to direct bookings, revenue and measurable business outcomes.
• Excellent communication, organisation and attention to detail, with a collaborative, hands‑on mindset and willingness to support the wider Marketing team across priorities; hospitality, travel, ecommerce or multilingual‑market experience is an advantage.