Digital Media Specialist

Goldstone Hospitality; Lucknow; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Goldstone Hospitality is seeking a Digital Marketing Manager to lead the company’s digital presence, online marketing, social media, and content strategy. The role drives brand growth, online enquiries, bookings, and revenue across hospitality brands.

You will develop and execute marketing strategies, manage paid campaigns on Meta, Google, and YouTube, coordinate with creators and agencies, and optimize SEO, analytics, and CRM-based campaigns to maximize ROAS and conversions.

Qualifications

• 3–7+ years of experience in Digital Marketing, preferably in hospitality, hotels, restaurants, cafés, resorts, lifestyle, retail, or consumer brands.
• Strong hands-on experience with Meta Ads and Google Ads.
• Good understanding of Instagram and social media marketing.
• Experience in content planning and digital brand building.
• Strong understanding of SEO, Google Analytics, Google Business Profile, and performance marketing.
• Experience with influencer marketing and local marketing will be an advantage.
• Strong analytical and problem-solving skills.
• Excellent communication and coordination skills.
• Creative mindset with a strong understanding of branding and visual communication.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.
• Manage the complete digital presence of the company and its hospitality brands.
• Plan and manage Instagram, Facebook, YouTube, Google Business Profile, LinkedIn, and other relevant platforms.
• Develop monthly social media calendars, campaigns, promotions, and content strategies.
• Coordinate with graphic designers, photographers, videographers, influencers, and external agencies to produce high-quality content.
• Manage Meta Ads, Google Ads, YouTube Ads, and other paid advertising campaigns.
• Plan campaigns for brand awareness, lead generation, bookings, events, offers, launches, and customer acquisition.
• Monitor advertising budgets, campaign performance, CPL, CPA, ROAS, conversions, and overall marketing ROI.
• Conduct market research, competitor analysis, audience research, and trend analysis.
• Develop strategies to increase organic reach, followers, engagement, website traffic, enquiries, and conversions.
• Manage and optimize the company website, landing pages, online listings, and digital touchpoints.
• Implement SEO, local SEO, Google Business Profile optimization, and online reputation management.
• Monitor and manage online reviews, ratings, comments, messages, and customer interactions.
• Develop email, WhatsApp, SMS, and CRM-based marketing campaigns where required.
• Plan influencer marketing and collaboration campaigns with relevant creators and local personalities.
• Track customer acquisition sources and identify the most effective digital channels.
• Use analytics and reporting tools to evaluate campaign performance and make data-driven decisions.
• Prepare weekly and monthly digital marketing performance reports for management.
• Work closely with the Operations, Sales, F&B, and Management teams to promote offers, events, launches, and business initiatives.
• Maintain consistent brand identity, tone of communication, visual standards, and messaging across all digital platforms.
• Stay updated with changing social media algorithms, advertising platforms, digital trends, AI tools, and emerging marketing opportunities.
• Identify new digital platforms and innovative marketing opportunities to strengthen the brand.
• Manage external digital marketing agencies and freelancers, where applicable.
• Ensure all digital marketing activities are executed within approved budgets and timelines.
• Take ownership of digital marketing performance and continuously improve campaign effectiveness.

Skills

Digital Marketing

Performance Marketing

Social Media Marketing

Meta Ads

Google Ads

SEO

Local SEO

Content Marketing

Instagram Marketing

Influencer Marketing

Lead Generation

Google Analytics

Brand Marketing

Campaign Management

Online Reputation Management

CRM Marketing

Hospitality Marketing

Job description

Digital Marketing Manager

Job Summary

Goldstone Hospitality is looking for a creative, analytical, and result-oriented Digital Marketing Manager to lead the company's digital presence, online marketing, social media, performance marketing, content strategy, and digital brand growth.

The candidate will be responsible for developing and executing digital marketing strategies that increase brand awareness, customer engagement, online visibility, enquiries, bookings, footfall, and revenue across our hospitality brands.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.


• Manage the complete digital presence of the company and its hospitality brands.


• Plan and manage Instagram, Facebook, YouTube, Google Business Profile, LinkedIn, and other relevant platforms.


• Develop monthly social media calendars, campaigns, promotions, and content strategies.


• Coordinate with graphic designers, photographers, videographers, influencers, and external agencies to produce high-quality content.


• Manage Meta Ads, Google Ads, YouTube Ads, and other paid advertising campaigns.


• Plan campaigns for brand awareness, lead generation, bookings, events, offers, launches, and customer acquisition.


• Monitor advertising budgets, campaign performance, CPL, CPA, ROAS, conversions, and overall marketing ROI.


• Conduct market research, competitor analysis, audience research, and trend analysis.


• Develop strategies to increase organic reach, followers, engagement, website traffic, enquiries, and conversions.


• Manage and optimize the company website, landing pages, online listings, and digital touchpoints.


• Implement SEO, local SEO, Google Business Profile optimization, and online reputation management.


• Monitor and manage online reviews, ratings, comments, messages, and customer interactions.


• Develop email, WhatsApp, SMS, and CRM-based marketing campaigns where required.


• Plan influencer marketing and collaboration campaigns with relevant creators and local personalities.


• Track customer acquisition sources and identify the most effective digital channels.


• Use analytics and reporting tools to evaluate campaign performance and make data-driven decisions.


• Prepare weekly and monthly digital marketing performance reports for management.


• Work closely with the Operations, Sales, F&B, and Management teams to promote offers, events, launches, and business initiatives.


• Maintain consistent brand identity, tone of communication, visual standards, and messaging across all digital platforms.


• Stay updated with changing social media algorithms, advertising platforms, digital trends, AI tools, and emerging marketing opportunities.


• Identify new digital platforms and innovative marketing opportunities to strengthen the brand.


• Manage external digital marketing agencies and freelancers, where applicable.


• Ensure all digital marketing activities are executed within approved budgets and timelines.


• Take ownership of digital marketing performance and continuously improve campaign effectiveness.

Key Performance Indicators (KPIs)

• Digital brand awareness and reach


• Social media growth and engagement


• Website traffic and organic visibility


• Leads and customer enquiries


• Bookings and conversions generated through digital channels


• Cost per lead / customer acquisition cost


• Advertising ROI / ROAS


• Online ratings and reviews


• Campaign performance


• Revenue generated through digital marketing

Candidate Profile

• 3-7+ years of experience in Digital Marketing, preferably in hospitality, hotels, restaurants, cafs, resorts, lifestyle, retail, or consumer brands.


• Strong hands-on experience with Meta Ads and Google Ads.


• Good understanding of Instagram and social media marketing.


• Experience in content planning and digital brand building.


• Strong understanding of SEO, Google Analytics, Google Business Profile, and performance marketing.


• Experience with influencer marketing and local marketing will be an advantage.


• Strong analytical and problem-solving skills.


• Excellent communication and coordination skills.


• Creative mindset with a strong understanding of branding and visual communication.


• Ability to manage multiple campaigns and projects simultaneously.


• Should be proactive, target-oriented, and comfortable working in a fast-paced hospitality environment.

Key Skills

• Digital Marketing


• Performance Marketing


• Social Media Marketing


• Meta Ads


• Google Ads


• SEO


• Local SEO


• Content Marketing


• Instagram Marketing


• Influencer Marketing


• Lead Generation


• Google Analytics


• Brand Marketing


• Campaign Management


• Online Reputation Management


• CRM Marketing


• Hospitality Marketing