SEO Manager – B2B Lead Generation (US Hours)

Charter Global; Hyderabad; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Charter Global in Hyderabad, India, is seeking a hands-on SEO and growth marketing professional to own and execute strategy across organic search, content, landing pages, and conversion optimization.

You will focus on improving lead quality and funnel performance, drive high-intent traffic, optimize pages for conversions, and collaborate with sales and marketing to align on MQLs and SQLs.

Qualifications

• 4–6 years of experience in SEO, growth marketing, or demand generation.
• Strong understanding of B2B lead generation and conversion funnels.
• Proven ability to drive organic traffic that converts into leads (MQLs / SQLs).
• Hands-on experience with SaaS, technology, or services-based businesses.
• Proficient with SEO tools and analytics platforms including GA4, SEMrush and Looker Studio.

Responsibilities

• Own and execute SEO strategy aligned with business and growth goals.
• Drive organic traffic growth with a focus on high-intent, conversion-driven keywords.
• Optimize website pages and landing experiences for lead generation and conversion.
• Develop and support SEO-driven content strategies (blogs, landing pages, solution pages).
• Improve conversion rates from organic traffic through better user flow, content, and CTAs.
• Partner with sales and marketing teams to align on MQL and SQL quality.
• Track and analyze performance across traffic, engagement, conversions, and pipeline contribution.
• Leverage tools such as Google Analytics (GA4), Search Console, SEMrush, Ahrefs.
• Support technical SEO improvements and overall site health.
• Continuously optimize based on performance insights and business priorities.

Skills

SEO

Growth marketing

Demand generation

Lead generation

Conversion optimization

A/B testing

SaaS experience

Analytical mindset

Tools

SEMrush

Ahrefs

Search Console

GA4

Looker Studio

HubSpot

Salesforce

Job description

This is a hands-on, performance-focused role requiring both strategy and execution.

The ideal candidate will be comfortable working across SEO, content, landing pages, and conversion optimization, with a strong focus on improving lead quality and funnel performance.

Key Responsibilities

• Own and execute SEO strategy aligned with business and growth goals
• Drive organic traffic growth with a focus on high-intent, conversion-driven keywords
• Optimize website pages and landing experiences for lead generation and conversion
• Develop and support SEO-driven content strategies (blogs, landing pages, solution pages)
• Improve conversion rates from organic traffic through better user flow, content, and CTAs
• Partner with sales and marketing teams to align on MQL and SQL quality
• Track and analyze performance across traffic, engagement, conversions, and pipeline contribution
• Leverage tools such as Google Analytics (GA4), Search Console, SEMrush, Ahrefs
• Support technical SEO improvements and overall site health
• Continuously optimize based on performance insights and business priorities

What We're Looking For

• 4-6 years of experience in SEO, growth marketing, or demand generation
• Strong understanding of B2B lead generation and conversion funnels
• Proven ability to drive organic traffic that converts into leads (MQLs / SQLs)
• Experience working with SaaS, technology, or services-based businesses
• Hands-on experience with:
• SEO tools (SEMrush, Ahrefs, Search Console)
• Analytics tools (GA4, Looker Studio)
• Strong analytical mindset with the ability to translate data into actionable improvements
• Comfortable working in a fast-paced, outcome-driven environment

Preferred Background

• Experience in AI, SaaS, or product-led growth environments
• Exposure to GEO / AEO / AI search optimization
• Experience working with CRM tools (HubSpot, Salesforce, etc.)
• Understanding of organic + paid growth integration