SEO Manager (AI - First Growth)

Apty Inc.; Hyderabad; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

Apty Inc. is seeking an SEO Manager with 4–7 years of B2B SaaS experience to drive organic growth in an AI-first landscape. You will own AI-first search strategy, content structure, and optimization, while collaborating with content to ensure ranking and conversion.

You will be the brain behind what gets created, why it ranks, and how it converts, focusing on pipeline impact over vanity traffic and working across Google and AI search platforms.

Qualifications

• 4—7 years in SEO for B2B SaaS.
• Proven ability to drive pipeline, not just traffic.
• Experience with AI search/LLM optimization and semantic search.

Responsibilities

• Own AI-first SEO strategy across GEO and AI search platforms.
• Lead on-page and technical SEO enhancements (metadata, schema, internal links).
• Own end-to-end keyword strategy and content briefs with the content team.
• Track pipeline contribution and optimize conversion from SEO.

Skills

SEO for B2B SaaS

AI-first SEO

Content strategy

On-page optimization

Technical SEO

Analytics (GA4, Search Console)

Tools

GA4

Search Console

Job description

Apty is an AI-enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved.

We are evolving digital adoption — moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.

Role overview

Weʼre looking for an SEO Manager (4—7 years experience in B2B SaaS) who can drive organic growth in an AI-first search landscape.

This is not a traditional SEO role.

You will own:

• Search strategy across Google + AI platforms (GEO / AI search)
• Content structure and optimization
• Organic pipeline contribution

You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.

What youʼll own

1. AI-first SEO strategy (core focus)

• Build and execute an AI-first search strategy (GEO + LLM optimization)
• Optimize Apty for:
  • AI search engines (ChatGPT, Perplexity, Gemini)
  • Featured snippets / zero-click results
  • Entity-based search and semantic relevance
  • Ensure Apty content is discoverable, extractable, and quotable by AI systems

2. Keyword & search intent ownership

• Own end-to-end keyword strategy:
  • Problem-led keywords
• Map keywords to:
  • Core personas
  • Move beyond volume → focus on pipeline-driving intent
• Work with content team to:
  • Define content briefs, outlines, and narrative structure
• Ensure every page is:
  • Outcome-led (not feature-led)
  • Clear information hierarchy
  • Internal linking strategy
  • Topic clusters and authority building

4. Technical & on-page SEO

• Own on-page optimization:
  • Metadata, schema, headings, internal links
• Partner with engineering for:
  • Indexing, crawlability
  • Structured data for AI/search engines

5. Performance & growth

• Track and improve:
  • Pipeline contribution from SEO
  • Conversion optimization

How we work

• We lead with outcomes, not activity
• We donʼt create content for volume — we create content that:
  • gets picked up by AI,
  • and drives pipeline
• You will not be measured on:
  • vanity traffic
• You will be measured on:
  • business impact

What success looks like

• Organic becomes a a predictable pipeline channel
• Apty appears in AI-generated answers for key category queries
• High-intent keywords consistently rank in top positions
• Content is cited, not just indexed

Requirements

What weʼre looking for

Experience

• 4—7 years in SEO for B2B SaaS
• Proven track record of:
  • Driving pipeline (not just traffic)

You understand that SEO is changing.

You have experience with:

• AI search / LLM optimization (or strong exposure)
• Entity-based SEO and semantic search
• Writing for machines + humans

You think in terms of:

• “Will ChatGPT cite this?”
• “Will this show up in AI answers?”
• “Is this structured for extraction?”

Core skills

• Content strategy and structuring
• On‑page and technical SEO
• Analytics (GA4, Search Console, SEO tools)

Nice to have

• Experience in:
• SaaS categories like DAP, ERP, CRM, HR tech