Growth Marketing Associate Strategic Services Bangalore, India

Kensium; Bengaluru; Remote; INR 800,000 - 1,200,000; Full time

Job summary

Kensium is at the forefront of AI visibility programmes for US and North American markets, blending traditional SEO with generative AI. This role focuses on building GEO strategies, content, and technical execution to enhance brand signals and AI extraction.

As a Growth Marketing Associate, you will own hands-on initiatives, work directly with clients and the VP of strategic services, and bring a proactive perspective to every engagement.

Qualifications

• 2–4 years of experience in SEO, content marketing, or growth marketing.
• Proficiency in on-page SEO and content writing for blogs, PDP & category pages.
• Proficiency with SEO tools: Google Search Console, GA4, SEMrush.

Responsibilities

• Run AI visibility programmes for client accounts across B2B and B2C segments as part of a GEO POD.
• Map client brand narratives to LLM signals and translate gaps into action priorities.
• Set up LLM Share-of-Voice baselines and contribute to GEO roadmaps.
• Own content quality end‑to‑end: edit and develop content for AI extraction.

Skills

On-page SEO

Content strategy

SEO analytics tools

GEO / AI search

Tools

Google Search Console

GA4

SEMrush

Job description

Search has changed. The brands that win in 2026 and beyond are not just ranking on Google — they are the ones that AI platforms recommend.

At Kensium, we are at the forefront of this shift — building AI visibility programmes for a diverse portfolio of B2C and B2B brands in the US and North American markets, think e-commerce brands and growth-stage businesses trying to own the conversation in their space.

This role — Growth Marketing Associate — is for someone who wants to be at the intersection of where traditional search discipline meets the new frontier of generative AI. You will bring a strong SEO foundation to every client engagement, and layer GEO strategy on top of it: understanding how LLMs think, what they cite, why they trust certain brands, and how to systematically build that visibility through content, technical execution, and entity authority.

This is a hands‑on, high‑ownership role. You will work directly with clients & the VP of strategic services bringing your own point of view to every engagement.

If you are genuinely curious about where search is going — and want to work on brands and markets that make that curiosity worth having — this role is for you.

Key Responsibilities

1. AI Visibility Programmes

• Run AI-visibility programmes for client accounts across B2B and B2C segments, as part of a GEO POD.
• Find the gap between a client’s actual brand narrative and what LLMs currently say about them, and turn that gap into clear action priorities.
• Set up LLM Share-of-Voice baselines, contribute to each client’s GEO roadmap, and own delivery of the monthly execution plan.
• Bring your own point of view to client and team conversations. Your test results and ideas will directly shape how we approach GEO.
• Map the real questions buyers ask AI engines in a client’s category and the fan‑out sub‑queries each LLM generates internally.
• Build topic clusters and pillar‑spoke architectures aligned to buyer intent and LLM extraction patterns.
• Edit & develop content — Answer Blocks, comparison pages, FAQ sets, thought‑leadership articles — structured for AI extraction.
• Own content quality end‑to‑end.

3. LLM Query Intelligence Tracking

• Run structured LLM query testing across ChatGPT, Gemini, Perplexity, Claude, Copilot, and Meta AI.
• Track brand citation presence, and Share-of-Voice across engines and query categories.
• Identify visibility gaps, diagnose root causes, and prioritise content or technical interventions.
• Convert query intelligence into actionable content and optimisation briefs for each client.

4. Technical SEO & GEO

• Handle technical SEO hands‑on: crawl health, indexing issues, site architecture, Core Web Vitals, and canonicalisation.
• Implement and validate structured data (Schema.org) to strengthen both search engine signals and LLM extraction accuracy.
• Ensure AI bot access, rendering, and crawlability are correctly configured across client properties.
• Build and reinforce brand entity signals — Wikidata entries, Google Knowledge Panel accuracy, sameAs consistency, and NAP hygiene — as part of the technical GEO foundation.
• You will not be handing these tasks to a separate technical team — you will be executing them directly.

5. Measurement & Performance Tracking

• Own the full performance reporting stack for each client — SEO rankings, organic traffic, and LLM Share-of-Voice.
• Set up and interpret GA4 AI-referral tracking; build dashboards that tie GEO activity to measurable outcomes.
• Track citations and coverage changes over time and attribute shifts to specific content or technical actions.
• Build repeatable reporting frameworks the team can scale across accounts.

Requirements

• 2–4 years of experience in SEO, content marketing, or growth marketing.

Hands-on experience in:

• On-page SEO: keyword research, search‑intent mapping, meta and heading optimisation, internal linking.
• Content: Content strategy, brand positioning, content writing for blogs, PDP & category pages for our commerce.
• SEO and analytics tools: Google Search Console, GA4, SEM Rush.

Working knowledge of:

• GEO / AI search: how LLMs find, trust and cite brands, with hands‑on testing on ChatGPT, Perplexity, Gemini or similar (client work or your own projects).
• Technical SEO: indexing, crawlability, site architecture, Core Web Vitals.
• Structured data / Schema.org.

What we’re looking for in you:

• Clear, sharp writing, whether it’s a client email or a content brief.
• Confidence speaking with US clients and explaining your recommendations.
• Ownership: you take a task from brief to done without needing to be chased.
• Curiosity about AI search, shown by testing and reading about it, not just following it.

Good to have:

• e‑commerce context.
• Experience with US clients.
• Startup or agency background.
• Familiarity with GEO / AI search tools.