SEO, AEO, GEO Specialist

enreap; Pune District; In loco; INR 800.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

Enreap is hiring an SEO, AEO & GEO Specialist to strengthen its organic presence and drive growth across India, the USA, SEA, and MENA. You will lead strategies across traditional SEO, AEO, and GEO, optimize pages, and align content with regional search intent.

The role collaborates with marketing and tech teams to turn insights into measurable business outcomes. This position requires 2–4 years of hands-on SEO experience and a passion for data-driven optimization in a fast-paced enterprise

Competenze

• 2–4 years of hands-on SEO experience in B2B technology or IT services.
• Strong technical, on-page, and off-page SEO knowledge and content strategy.
• Experience with international/multi-region SEO and localization practices.
• Familiarity with AEO, GEO, AI-powered search trends.
• Ability to analyze data and turn insights into actionable optimization plans.

Mansioni

• Develop and execute SEO strategies to boost organic traffic and conversions.
• Plan country- and region-specific keyword research for target markets.
• Optimize landing pages, service pages, and metadata for international users.
• Perform technical SEO audits and coordinate with development to fix crawl issues.
• Create content plans and collaborate with teams to improve topical authority.
• Track performance with GA4, GSC, and Clarity; report findings monthly.

Conoscenze

SEO

AEO

GEO

International SEO

Content Strategy

Strumenti

Semrush

Ahrefs

Google Keyword Planner

Screaming Frog

Sitebulb

GA4

Google Search Console

Descrizione del lavoro

Location: India | Experience: 2–4 Years | Department: Marketing

Are you passionate about SEO, data-driven marketing, and the evolving landscape of AI-powered search? Do you know how to turn search visibility into meaningful website engagement and qualified business leads?

Enreap is looking for an SEO, AEO & GEO Specialist to strengthen our organic presence, improve website performance, and drive digital growth across multiple international markets.

This role offers an opportunity to work at the intersection of traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), helping our technology services reach the right audiences across India, the USA, Southeast Asia (SEA), and the Middle East & North Africa (MENA).

At Enreap, we work across enterprise technology solutions, including Atlassian, GitLab, Sonar, and JFrog, with services spanning IT Service Management (ITSM), Agile, DevOps, DevSecOps, Cloud, and software delivery transformation. We’re looking for someone who can translate this expertise into stronger search visibility, relevant website traffic, and measurable business outcomes.

What You’ll Do

1. SEO Strategy & Organic Growth

• Develop and execute SEO strategies to improve organic traffic, keyword rankings, search visibility, and website conversions.
• Conduct keyword research, search intent analysis, competitor benchmarking, and content gap analysis.
• Optimize service pages, landing pages, blogs, metadata, headings, internal links, and website architecture.
• Conduct technical SEO audits and collaborate with the web development team to resolve crawlability, indexing, page speed, and other performance issues.
• Identify opportunities to improve rankings for high-intent keywords related to Enreap’s technology services.

2. International & Multi-Region SEO

• Plan and execute SEO strategies across India, the USA, SEA, and MENA, considering regional search behavior, competition, and business priorities.
• Conduct country- and region-specific keyword research to identify relevant commercial and informational search opportunities.
• Optimize landing pages and service content based on regional search intent, audience requirements, and market positioning.
• Analyze regional competitors and identify opportunities to improve Enreap’s organic visibility in target markets.
• Apply international SEO best practices, including hreflang, appropriate URL structures, and localization strategies where relevant.
• Track organic traffic, keyword rankings, engagement, and conversions by region to identify growth opportunities.

3. Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO)

• Develop strategies to improve Enreap’s visibility across answer engines and AI-powered search experiences.
• Optimize content to address customer questions and improve eligibility for featured snippets, People Also Ask results, and relevant AI-generated answers.
• Structure content using clear headings, FAQs, concise explanations, credible sources, and relevant structured data.
• Improve the discoverability of Enreap’s expertise across platforms such as ChatGPT, Perplexity, and Google’s AI search experiences.
• Monitor brand mentions, citations, and how Enreap’s services are represented across relevant AI search platforms.
• Identify content gaps and opportunities to strengthen topical authority and brand credibility.
• Track AI search visibility and referral performance where reliable measurement is available.

4. Content Optimization & Digital Authority

• Collaborate with content and marketing teams to develop SEO-focused blogs, service pages, landing pages, case studies, FAQs, and thought leadership content.
• Map keywords to relevant pages and ensure content aligns with search intent and business objectives.
• Identify backlink opportunities through relevant industry publications, partner websites, guest contributions, and digital PR.
• Analyze competitor content strategies and recommend improvements to content quality, relevance, and topical coverage.
• Support content development for Enreap’s priority services, technology partnerships, and international markets.

5. Website Analytics & Conversion Rate Optimization

• Use Microsoft Clarity to analyze heatmaps, session recordings, clicks, scroll depth, and user behavior.
• Use Google Analytics 4 (GA4) and Google Search Console to monitor organic traffic, landing-page performance, search queries, and conversions.
• Leverage Google Tag Manager to support and validate tracking for form submissions, CTA clicks, and other important website interactions.
• Identify website navigation issues, form abandonment, and conversion drop-offs.
• Recommend data-driven improvements to page layouts, content placement, calls to action, and lead-generation forms.
• Collaborate with marketing and development teams to improve user experience and landing-page conversion rates.

6. Reporting & Performance Analysis

• Monitor keyword rankings, organic traffic, impressions, clicks, CTR, and website engagement.
• Track organic conversions and qualified enquiries in collaboration with the demand generation team.
• Prepare monthly reports covering SEO performance, regional growth, technical health, and content opportunities.
• Establish practical benchmarks for AEO and GEO visibility, including AI citations and brand mentions where measurable.
• Translate performance insights into clear recommendations that improve organic growth and contribute to the marketing pipeline.

Tools & Platforms

We’re looking for hands‑on experience with relevant tools across SEO, analytics, and website optimization.

• SEO & Keyword Research: Semrush, Ahrefs, Google Keyword Planner.
• Search Analytics: Google Search Console, Google Analytics 4 (GA4).
• Technical SEO: Screaming Frog SEO Spider, Sitebulb.
• Tracking & Performance: Google Tag Manager, Google PageSpeed Insights, Lighthouse.
• AEO & GEO Research: ChatGPT, Perplexity, Google AI search experiences, and AI visibility monitoring platforms such as Profound, Peec AI, or Otterly.AI.

What We’re Looking For

• 2–4 years of hands‑on SEO experience, preferably in B2B technology, SaaS, or IT services.
• Strong understanding of technical SEO, on‑page and off‑page optimization, keyword research, and content strategy.
• Working knowledge of international SEO and multi‑region search optimization.
• Understanding of AEO, GEO, AI-powered search, and emerging search trends.
• Experience with Google Search Console, GA4, Microsoft Clarity, and SEO research tools such as Semrush or Ahrefs.
• Knowledge of website analytics, conversion tracking, and conversion rate optimization.
• Strong analytical skills and the ability to turn data into actionable recommendations.
• Excellent communication skills and the ability to work collaboratively with content, marketing, and development teams.

How You’ll Make an Impact

Your success will be measured not just by keyword rankings and website traffic, but by the quality of organic visitors, growth in qualified enquiries, improved conversion rates, stronger visibility across AI-powered search experiences, and measurable progress across our target markets.

We’re looking for someone who understands that modern search is about more than rankings. It’s about helping the right audience discover, evaluate, and engage with the right solutions—whether through traditional search engines or AI-powered experiences.