SEO Manager | 4-8 Yrs | FMCG | Mumbai

MetaMorph; Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

MetaMorph in Mumbai is seeking an SEO Manager to build and scale organic search visibility across a portfolio of consumer brands, spanning Food, BPC, HPC, and Fashion. This is a hands-on, 0-to-1 role focused on establishing SEO foundations before brand launches and driving long-term discovery across Google and AI-powered search platforms.

You will own keyword research, site architecture, technical SEO, and collaboration with content and marketplace teams.

Qualifications

• 4–8 years of SEO experience, incl. at least 2 years in-house at a consumer/D2C brand.
• Proven track record taking a site from 0 to 1 with measurable growth.
• Strong understanding of technical SEO on Shopify or similar.
• Hands-on with Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush.
• Familiar with AI search optimization and content strategy.
• Strong analytical skills and ability to build scalable SEO processes.

Responsibilities

• Build SEO from scratch for new D2C sites, including keyword research and site structure.
• Optimize website content, category pages, and product listings for organic visibility.
• Drive visibility across AI-powered search platforms like Google AI and ChatGPT.
• Manage structured data, Core Web Vitals, GSC, and Merchant Center listings.
• Develop standardized SEO playbooks for multiple brands.
• Coordinate with content teams, agencies, and marketplace teams to improve search visibility.
• Monitor organic traffic, rankings, and respond to algorithm updates.

Skills

SEO experience

Technical SEO

AI search optimization

Analytics

In-house D2C experience

Tools

GA4

Screaming Frog

Ahrefs

Semrush

Shopify

Job description

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision‑making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360

About Our Client:

We are pre‑revenue and launch within the next quarter, with Amazon and quick commerce as core launch channels. These channels are also where margins are won or lost, through ad spend, fees, fulfilment and discounting. We need one senior owner who has taken brands from zero on these platforms and can give every brand a shared playbook, the right team and open doors at the platforms. This person designs the playbook and the org behind it, and does not run campaigns day to day.

About the Role:

We are looking for an SEO Manager to build and scale organic search visibility across a portfolio of consumer brands spanning Food, BPC, HPC, and Fashion. This is a hands‑on, 0-to-1 role focused on establishing SEO foundations before brand launches and driving long‑term organic discovery across Google and AI‑powered search platforms.

Key Responsibilities:

• Build SEO capabilities from scratch for new D2C websites, including keyword research, site architecture, indexing, and technical SEO.
• Optimize website content, category pages, and product listings to improve organic visibility and traffic.
• Drive visibility across AI-powered search platforms, including Google AI Overviews, ChatGPT, and Perplexity.
• Manage structured data, Core Web Vitals, Google Search Console, and Google Merchant Center free listings.
• Develop SEO strategies and standardized playbooks that can be implemented across multiple brands.
• Coordinate with content teams, agencies, and marketplace teams to improve search visibility and performance.
• Monitor organic traffic, rankings, and performance, and respond to algorithm updates.

Requirements:

• 4–8 years of SEO experience, including at least 2 years in-house at a consumer or D2C brand.
• Proven experience taking a website or domain from 0 to 1, with measurable organic growth.
• Strong understanding of technical SEO, preferably on Shopify or similar platforms.
• Hands‑on experience with Google Search Console, GA4, Screaming Frog, Ahrefs, or Semrush.
• Understanding of AI search optimization and content strategy.
• Strong analytical skills and the ability to build scalable SEO processes.