SEO manager

Weekday AI (YC W21); India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading digital marketing firm in India is seeking an experienced SEO Manager to lead their SEO strategy and enhance online visibility. The ideal candidate must possess 5-9 years of demonstrated SEO experience, a strong understanding of SEO principles, and proficiency in SEO tools. Responsibilities include developing SEO strategies, optimizing website performance, and analyzing key SEO metrics. This role offers a challenging environment to drive organic growth.

Qualifications

• 5-9 years of proven SEO experience with measurable results.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience with HTML, CSS, JavaScript, and CMS platforms.

Responsibilities

• Develop and manage comprehensive SEO strategies.
• Conduct keyword research and optimize website structure.
• Monitor, analyze, and report on key SEO performance metrics.

Skills

SEO tools proficiency

Data analysis

Technical SEO

Project management

Communication skills

Tools

Google Analytics

SEMrush

Ahrefs

Google Search Console

Screaming Frog

Job description

Overview

This role is for one of Weekday's clients.

Min Experience: 5 years

JobType: full-time

We are seeking an experienced SEO Manager to lead our search engine optimization strategy, drive organic growth, and enhance online visibility across all digital platforms. The ideal candidate is a data‑driven marketer with a deep understanding of SEO best practices, search engine algorithms, and content optimization strategies. This role demands both strategic thinking and hands‑on execution to improve rankings, traffic, and conversions.

Key Responsibilities

• Develop, implement, and manage comprehensive SEO strategies aligned with overall marketing and business goals.
• Conduct detailed keyword research to identify high‑value opportunities for content and product optimization.
• Optimize website structure, metadata, content, and landing pages for target keywords to maximize visibility in search results.
• Stay up to date with the latest trends, algorithm updates, and best practices in SEO and search marketing.
• Collaborate with developers and designers to ensure SEO best practices are properly implemented on newly developed pages.
• Perform regular technical audits to identify crawl issues, indexation errors, and site speed bottlenecks.
• Manage structured data (schema markup), site architecture, and internal linking strategies to enhance site performance.
• Ensure mobile‑friendliness, page experience, and Core Web Vitals compliance across web properties.
• Partner with the content and marketing teams to guide keyword‑focused content creation and on‑page optimization.
• Review and optimize existing content to improve organic performance and relevance.
• Develop strategies for link building, content outreach, and authority building.
• Monitor, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, click‑through rates, and conversions.
• Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog to generate insights and actionable recommendations.
• Present performance insights and growth opportunities to senior leadership on a regular basis.
• Work closely with product, marketing, and technology teams to ensure SEO initiatives align with company objectives.
• Provide guidance and training to internal teams to foster SEO awareness and adoption across departments.

Qualifications & Skills

• Experience: 5‑9 years of proven SEO experience with measurable results in improving organic visibility and conversions.
• Strong understanding of on‑page, off‑page, and technical SEO principles.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, and BrightEdge.
• In‑depth knowledge of search engine algorithms, keyword research methodologies, and content optimization.
• Experience with HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Shopify, Webflow).
• Ability to analyze data, derive insights, and translate findings into actionable recommendations.
• Strong communication, project management, and stakeholder collaboration skills.
• Knowledge of local SEO, international SEO, and E‑A‑T (Expertise, Authoritativeness, Trustworthiness) principles is a plus.

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