Search Engine Optimization Manager

Stockify; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Stockify, a leading Indian marketplace for unlisted shares, seeks a senior SEO professional to own the SEO function end-to-end. You will set direction, execute strategies, and report impact directly to the Co-Founders and Marketing Lead across Bangalore and other locations.

The role covers technical SEO, on-page/content SEO, off-page SEO, and AI/Geo visibility, with emphasis on measurable impact and collaboration with developers and content teams.

Qualifications

• Min 5–8 years of hands-on, end-to-end SEO experience (fintech/finance preferred).
• Proven technical SEO execution with audits and fixes.
• Expert-level proficiency with Google Search Console and GA4.
• Experience with AI/GEO optimization for AI search visibility.
• Hands-on link-building experience.
• Experience managing Google Business Profiles for multi-location businesses.
• Analytical and commercially minded; able to translate rankings into revenue.
• Strong written communication and ability to brief writers and collaborate with developers.

Responsibilities

• Quarterly technical audits: crawlability, indexation, site architecture, canonicalization, redirects, broken links and duplicates.
• Improve Core Web Vitals, page speed and mobile usability.
• Implement structured data markup (Organization, FAQ, Product, Breadcrumb) for rich results.
• Maintain XML sitemaps and robots.txt; embed SEO in new releases.
• Collaborate with developers to ship fixes with measurable impact.
• Own keyword research and mapping for unlisted shares and pre-IPO investing.
• Optimize titles, meta descriptions, H-tags, internal linking and URLs.
• Build topic clusters and pillar pages around core investment themes.
• Review and optimize content with writers; embed E-E-A-T signals.
• Identify and resolve content cannibalization; plan improvements.
• Develop AEO/GEO strategy for AI search visibility; cite and uses.
• Track AI citations and ROI per campaign.
• Manage GBP listings for multi-location Stockify offices.

Skills

End-to-end SEO

Technical SEO

Content SEO

AEO & GEO

Off-Page SEO

Analytics (GA4)

Google Search Console

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

Google Search Console

Job description

Stockify is one of India's fastest-growing marketplaces for pre-IPO and unlisted shares — helping retail and HNI investors access high-potential companies before they list on public exchanges. We operate across Bengaluru, Mumbai, Gurugram, Kolkata and Dubai, and are building the most trusted digital platform in the unlisted equities space.

We are now looking for a senior SEO professional who has actually built organic growth — not managed it from a distance. If you can point to rankings, traffic and citations you personally moved, this role is for you.

What You Will Own

This is an individual contributor + strategy role. You will be the SEO function at Stockify — setting the direction, executing the work and reporting impact directly to the Co-Founders and Marketing Lead.

Technical SEO

Site health, Core Web Vitals, crawl architecture, schema

On-Page & Content SEO

Keyword strategy, content optimization, topic clusters

Off-Page SEO

Link building, digital PR, domain authority growth

AEO & GEO

Visibility on AI answer engines (ChatGPT, Perplexity, Gemini, SGE)

Local & Social SEO

Google Business Profiles, NAP, social discoverability

Key ResponsibilitiesTechnical SEO & Site Performance

• Conduct and own quarterly technical audits covering crawlability, indexation, site architecture, canonicalization, redirects, broken links and duplicate content
• Monitor and improve Core Web Vitals (LCP, CLS, INP), page speed and mobile usability across all page types
• Implement and maintain structured data / schema markup — Organization, FAQ, Product, BreadcrumbList, FinancialProduct — with a focus on rich result eligibility
• Maintain XML sitemaps, robots.txt and ensure SEO best practices are embedded into every new release: Stock Screener, Annual Reports, Price List, Blog and Company Pages
• Collaborate with developers to ship fixes with measurable before/after impact

On-Page & Content SEO

• Own keyword research and mapping across the unlisted shares, pre-IPO investing, ESOP liquidation and SME IPO space — both informational and transactional intent
• Optimize page titles, meta descriptions, H-tag hierarchy, internal linking, content depth and URL structure across all site sections
• Build and maintain topic clusters and pillar pages around core investment themes: unlisted share prices, pre-IPO investing, company profiles and market education
• Brief, review and optimize SEO-driven articles and landing pages in collaboration with content writers — embedding E-E-A-T signals throughout
• Identify and resolve content cannibalization, thin content and underperforming pages with a clear improvement or consolidation plan

AEO & GEO — AI Search Visibility

• Develop and own Stockify's strategy for being cited and surfaced by AI answer engines: ChatGPT, Perplexity, Google AI Overviews (SGE), Gemini and Bing Copilot
• Structure content for featured snippets, answer boxes, PAA (People Also Ask) and conversational queries — especially for investment and company research queries
• Track brand citation and mention share across generative search platforms; build a repeatable AEO/GEO playbook with documented wins
• Identify which content formats earn the most AI citations in the fintech and investment vertical — definitions, comparison tables, step-by-step guides, data pages — and systematically scale them

Off-Page SEO & Authority Building

• Design and execute link-building campaigns: digital PR, data-led content, expert commentary, finance directories and niche listing sites
• Manage backlink profile health: continuous monitoring, toxic link identification, disavow file maintenance and competitive link gap analysis
• Build relationships with finance and investment media, newsletters and aggregators to earn high-DR editorial links
• Track domain authority, referring domain growth and link quality metrics with a clear ROI view per campaign
• Own and actively manage Google Business Profile listings across all Stockify locations — Bengaluru, Mumbai, Gurugram, Kolkata and Dubai
• Maintain NAP consistency, respond to reviews, publish regular GBP posts and optimize categories, Q&A and service attributes
• Apply SEO best practices across social profiles — LinkedIn, Twitter/X, YouTube: profile optimization, keyword usage and content discoverability
• Define and own SEO KPIs: organic sessions, keyword rankings, impressions, CTR, conversions and AI-citation share
• Maintain live dashboards in GA4 and Google Search Console; deliver clean monthly reports to the leadership team
• Run ongoing competitor analysis — track ranking movements, content gaps and backlink strategies against UnlistedZone, Planify, InCred Markets and other unlisted‑share platforms
• Translate data into a prioritized monthly action plan, not just a status update

What We Are Looking For

Non-negotiables — every item must be provable in your application:

• Min 5–8 years of hands‑on, end‑to‑end SEO experience — ideally on a fintech, finance or investment website
• Proven technical SEO execution: you have run audits, found critical issues and shipped fixes — bring an example
• Expert‑level Google Search Console and GA4; proficient in Ahrefs, SEMrush or Screaming Frog
• Demonstrated AEO / GEO understanding — you know how AI search works and have experimented with optimizing for it
• Hands‑on link building — you have built links, not just audited them
• Experience managing Google Business Profiles for multi‑location businesses
• Analytically sharp and commercially minded — you translate rankings into traffic and traffic into revenue
• Strong written communication — you can brief a writer, write a meta or explain a crawl issue to a developer without switching modes

Good to Have

• Direct experience in fintech, capital markets, wealth management or pre‑IPO / unlisted share platforms
• Familiarity with SEBI guidelines and compliance sensitivities of financial content in India
• Experience with Looker Studio, Python scripts or automation tools for SEO workflows

Compensation

Performance Incentives: Salary upto 3 months