SEO Manager

equentis; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Equentis, a fast-growing SEBI registered fintech, seeks an SEO practitioner to own end-to-end growth of organic acquisition. You’ll research, ideate and execute SEO best practices, partner with IT, content and creative teams, and push a strong technical backlog.

You’ll leverage SEMRush, Ahrefs, Google Analytics and GTM to improve rankings, traffic and conversions. The role requires 4-6 years of SEO experience, strong analytics, and comfort with multilingual/multi-regional SEO.

Qualifications

• 4-6 years of SEO experience with hands-on tools and campaigns.
• Ability to prioritise tasks and drive execution with bias for action.
• Excellent verbal and written communication, user empathy, and audience engagement.
• Strong skills in strategic thinking, market and competitive analysis.
• Comfort writing/editing content for ads, landing pages, descriptions, etc.
• Multilingual & multiregional SEO with BFSI exposure is a plus.

Responsibilities

• Develop and implement SEO strategies to drive organic growth.
• Conduct audits, keyword research, content optimization, and competitor analysis.
• Collaborate with product to prioritise opportunities and drive execution.
• Lead SEO content and monitor trends with competitive research.
• Establish processes to integrate SEO in web content, paid, social, and PR.
• Report on rankings, traffic and conversions; include YouTube SEO when relevant.
• Coordinate with content and development teams to apply SEO best practices.

Skills

SEO strategy

Keyword research

On-page optimization

Technical SEO

Analytics & reporting

Project management

Cross-functional collaboration

Tools

SEMrush

Ahrefs

Google Analytics

Google My Business

Google Tag Manager

Job description

Company profile:

A fast-growing SEBI registered Fintech with 1Mn+ registered users on the path to becoming a unicorn by 2025. With a team size of 600+ and growing, centres across Mumbai, Delhi, Bangalore & Pune we are ramping up aggressively for the exciting next phase of growth.

What is the role?

We are looking for a passionate SEO practitioner to contribute the growth of organic acquisition vertical. will research, ideate & execute own SEO best practices from start to finish along with the technical backlog. You’ll leverage your expertise in SEO, ad tech, analytics & project management while partnering cross-functionality with IT, creative and content teams to deliver best-in-class SEO campaigns.

Key responsibilities

A) Developing and implementing SEO strategies:

- Drive organic search traffic by conducting site audits, keyword research, content optimization, and competitor analysis.

- Work with product teams to prioritize opportunities and drive execution.

- Champion SEO content and ongoing trends with thorough competitive research.

B) Create, improve and build processes / methodologies to ensure SEO is incorporated in web content development process, paid search, social and PR with:

- Hands on experience on SEO tools like SEMRush, AHREF, Google Analytics, Google My Business, Google Tag Manager

- Expertise of Core Web Vitals, Page loading speed, troubleshooting other technical SEO issues.

- Design and implement a link building strategy for various websites across different geographies.

- Identify and improve website crawling and indexing, page speed, user experience, and mobile-friendliness.

- Good technical understanding of website usability, server logs, structured data, XML sitemaps, website performance and content management.

C) Reporting on SEO & CRO performance to provide regular reports on key metrics such as search engine rankings, organic traffic, and conversions. Also, YouTube SEO. Oversee the measurement and tracking of site rank factors, keywords, internal and external links, and site content while setting measurable goals that can demonstrate improvement in organic traffic.

D) Collaborating with other teams such as content and development, to ensure that SEO best practices are being implemented throughout the company's website.

E) Conducting competitive analysis to identify areas of opportunity and areas where the company may be falling behind in terms of SEO. Keeping up-to-date with SEO trends and best practices for thought leadership

What are we looking for?

• 4-6 years of experience in SEO
• Hands on experience on SEO tools like SEMRush, AHREF, Google Analytics, Google My Business, Google Tag Manager
• Ability to prioritize all the tasks and initiatives with focus on execution, strong bias for action
• Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
• Demonstrated strength in strategic thinking/market analysis /competitive analysis.
• Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
• Note: Handling Multilingual & Multiregional SEO with BFSI industry experience is a plus.

Must Have’s:

• Customer-first approach: That’s the North Star. Everything we do is to make our users investment experience better & rewarding.
• Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take ownership.
• Data-driven: The source of truth. Simple as that.