Associate Manager - SEO

Upstox; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Upstox is seeking an Associate Manager - SEO to drive and own the organic growth strategy for Mumbai-based teams. You will lead keyword research, on-page optimization, and technical SEO initiatives while collaborating with content and engineering to improve rankings and traffic.

Ideal candidates have 4–7 years of hands-on SEO experience, strong data skills, and the ability to work with cross-functional teams in a fast-paced fintech environment.

Qualifications

• 4–7 years of hands-on SEO experience on high-traffic sites.
• Working knowledge of SEO tools and basic technical SEO concepts.
• Analytical mindset with ability to track and report performance.
• Strong communication and ability to coordinate with content and engineering teams.

Responsibilities

• Execute keyword research and on-page optimization to grow organic traffic.
• Assist in technical SEO, indexing issues, site health audits, and crawlability.
• Support ASO and YouTube SEO ranking improvements.
• Contribute to link-building initiatives and competitive analysis.
• Coordinate with content teams to drive content-led growth.
• Raise technical SEO requirements with engineering teams and track metrics.
• Prepare presentations and reports summarizing SEO performance.

Skills

Keyword research

On-page optimization

Technical SEO

SEO tools

Data analysis

Cross-functional coordination

Communication skills

Tools

Google Analytics

Screaming Frog

Job description

Job Description:

Job Title: Associate Manager - SEO

Experience: 4+ years

Location: Mumbai

Work Arrangement: 5 days in the office

About Upstox

At Upstox, we're building the future of investing—simple, powerful, and for everyone. We're one of India's fastest-growing fintech platforms, backed by the best in the business, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders, millions trust us to power their financial journeys.

About The Role

We're looking for an Associate Manager - SEO to execute and support our organic acquisition strategy. This role is ideal for someone who wants hands-on ownership of SEO execution, keyword research, on-page optimization, and technical SEO, while working closely with senior stakeholders, content, and engineering teams to drive organic growth.

What you\'ll own:

• Execute keyword research and on-page optimization to grow organic traffic
• Support technical SEO efforts, page indexing, crawlability, site health audits, and issue tracking
• Assist in improving organic rankings across App Store (ASO) and YouTube Search (YSO)
• Support link building initiatives and conduct competitive analysis
• Coordinate with content teams to execute content-led growth plans
• Raise and follow up on technical SEO requirements with engineering teams
• Track and report on key SEO metrics (traffic, rankings, indexing status) to senior stakeholders
• Assist in building presentations and reports summarizing SEO performance

Who you are:

• 4–7 years of hands-on SEO experience, ideally on teams handling high-traffic websites
• Working knowledge of SEO tools and basic understanding of technical SEO concepts
• Analytical mindset, comfortable working with data to track and report performance
• Good communication skills, able to coordinate with cross-functional teams (content, engineering)
• Ability to manage multiple tasks and execute independently with guidance from senior team members

By applying for this position, you acknowledge that you have reviewed ourProspective Employee Privacy Notice, which outlines how Upstox collects, uses, and protects your Personal Information ('PI'). I accept Upstox's Prospective Employee Privacy Notice.

Upstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.