Seo Manager

Estrip Solution; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Estrip Solution is seeking a seasoned SEO-focused Growth Specialist to drive organic growth for both B2B and B2C segments. You will craft end-to-end strategies spanning traditional SEO, AI search optimization, and content frameworks to boost visibility, traffic, and revenue.

The role emphasizes technical SEO, analytics, and conversion optimization, with a focus on leveraging AI tools and discovery platforms to outperform competitors.

Qualifications

• Experience in planning end-to-end organic growth strategies for B2B and B2C.
• Understanding of AI search optimization, AEO, and GEO concepts.
• Ability to build KPI roadmaps and quarterly growth plans.

Responsibilities

• Develop and execute organic growth strategies for B2B and B2C.
• Optimize for semantic search, entity-based indexing, and structured data.
• Create AI-assisted content frameworks and prompt-aware content strategies.
• Enhance crawling, indexing, and site architecture for enterprise sites.
• Track performance with GA4, Search Console, and Looker Studio.
• Improve landing pages and content to boost conversions and revenue.
• Monitor AI discovery channels and adapt to algorithm updates.
• Lead automation of SEO workflows with SOPs and templates.
• Conduct competitive analysis and identify emerging AI trends.

Skills

AI tools

SEO strategy

Content optimization

Analytics

Tools

GA4

Looker Studio

Screaming Frog

Job description

Role & responsibilities

Results:

• Growth in qualified organic traffic
• Improvement in keyword rankings
• Increased visibility in AI-generated search experiences
• Growth in featured snippets and answer engine visibility
• Higher organic conversions and revenue contribution
• Improved technical SEO health

Position overview

1. Organic growth strategy

• Develop and execute end-to-end organic growth strategies for B2B and B2C.
• Build integrated strategies covering traditional SEO, AI search optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Identify new opportunities across emerging AI-powered discovery platforms.
• Define KPIs, roadmaps, and quarterly growth plans.

2. Search optimization

• Perform comprehensive keyword, entity, topic, and user intent research.
• Build topical authority strategies and content clusters.
• Optimize websites for semantic search and entity-based indexing.
• Improve crawlability, indexability, internal linking, structured data, and website architecture.
• Optimize content for featured snippets, AI Overviews, answer engines, and conversational search experiences.
• Monitor algorithm updates and adapt strategies proactively.

3. AI search optimization

• Develop optimization strategies for AI assistants and generative search platforms.
• Create content frameworks that improve visibility within AI-generated responses.
• Optimize content for retrieval, citations, entity recognition, and contextual relevance.
• Implement prompt-aware content strategies that align with evolving AI search behaviors.
• Analyze how AI systems interpret, summarize, and reference client content.

4. Content strategy

• Rank SEO/GEO-driven content strategies based on customer journeys.
• Build content briefs using search intent, competitive research, and AI insights.
• Guide writers to produce EEAT-focused content.
• Optimize landing pages, blogs, pillar pages, industry pages, and solution pages.
• Conduct content audits and recommend improvements.

5. Technical SEO

• Conduct technical audits for enterprise websites.
• Resolve crawling, indexing, rendering, Core Web Vitals, and structured data issues.
• Collaborate with developers to implement technical recommendations.
• Manage XML sitemaps, robots.txt, canonicalization, redirects, and schema markup.
• Optimize website performance for both users and search engines.

6. Analytics and reporting

• Track organic performance across search engines and AI-driven discovery channels.
• Build dashboards using GA4, Search Console, Looker Studio, and other analytics platforms.
• Measure keyword rankings, AI visibility, conversions, engagement, and revenue impact.
• Generate actionable insights and executive reports.

7. Conversion optimization

• Work with UX and design teams to improve organic conversion rates.
• Analyze user behavior and recommend landing page improvements.
• Support A/B testing initiatives.
• Improve engagement metrics through content and UX enhancements.

8. Competitive intelligence

• Monitor competitor strategies across traditional and AI search.
• Conduct gap analysis and opportunity research.
• Identify emerging trends before competitors.

9. Process and automation

• Build scalable SEO workflows.
• Leverage AI tools to improve research, content optimization, reporting, and productivity.
• Develop SOPs, templates, and best practices.
• Identify opportunities to automate repetitive SEO activities.

Preferred candidate profile :

Preferred experience AI tools

• Experience optimizing websites for at least two different sectors and four websites
• Understanding of large language models and retrieval concepts.
• Experience with AI workflow automation is an advantage.