SEO & Link Building Specialist

cmsMinds; Ahmedabad District; On-site; INR 600,000 - 800,000; Full time

Job summary

cmsMinds is looking for an SEO & Link Building Specialist to strengthen organic visibility through strategic link acquisition, content-driven SEO, and technical optimization. You will collaborate with content and development teams to implement SEO opportunities.

The ideal candidate has 3–4+ years of hands-on SEO experience with a strong focus on backlink generation, off-page SEO, and data-driven performance tracking using tools like Ahrefs, Semrush, Google Search Console, and Google Analytics.

Qualifications

• 3–4+ years of practical SEO experience
• Strong hands-on experience in link building and backlink acquisition
• Good understanding of on-page, off-page, and technical SEO
• Experience with Ahrefs / Semrush
• Working knowledge of Google Search Console and Google Analytics
• Strong understanding of anchor text, link relevance, authority, dofollow/nofollow, and referring domains
• Experience with competitor backlink analysis
• Strong outreach and communication skills
• Ability to evaluate websites and distinguish quality link opportunities from spam
• Understanding of SEO content strategy and keyword intent

Responsibilities

• Develop and execute white-hat link-building strategies to increase domain authority and organic rankings.
• Identify and acquire high-quality, relevant backlinks from authoritative websites.
• Conduct competitor backlink analysis and identify new link-building opportunities.
• Build relationships with publishers, bloggers, website owners, and industry-relevant platforms.
• Manage guest posting, link outreach, digital PR, resource link building, broken-link building, and niche edits where appropriate.
• Research relevant websites based on domain quality, topical relevance, traffic, authority, and link profile.
• Monitor and analyze backlink profiles using tools such as Ahrefs, Semrush, Google Search Console, and Google Analytics.
• Identify toxic, spammy, or potentially harmful backlinks and recommend appropriate actions.
• Support keyword research, content optimization, internal linking, and on-page SEO.
• Track keyword rankings, organic traffic, referring domains, and backlink growth.
• Maintain accurate reports of outreach, acquired links, prospects, and campaign performance.
• Work closely with the content and development teams to identify SEO opportunities.
• Stay updated with Google algorithm changes and current SEO best practices.

Skills

SEO

Backlink building

On-page SEO

Technical SEO

Anchor text & link relevance

Outreach

Competitor backlink analysis

Content optimization

Keyword intent

Internal linking

Tools

Ahrefs

Semrush

Google Search Console

Google Analytics

Job description

cmsMinds is an enterprise WordPress development company helping businesses and enterprises build high-performance, scalable digital experiences. We’re looking for an SEO & Link Building Specialist who can strengthen our organic visibility through strategic link acquisition, content-driven SEO, and technical optimization.

What We're Looking For

We’re looking for someone with 3–4+ years of hands-on SEO experience, with particularly strong expertise in backlink generation and off-page SEO.

You should know how to build quality backlinks—not just generate a high number of links—and understand how links contribute to rankings, authority, and topical relevance.

Key Responsibilities

• Develop and execute white-hat link-building strategies to increase domain authority and organic rankings.
• Identify and acquire high-quality, relevant backlinks from authoritative websites.
• Conduct competitor backlink analysis and identify new link-building opportunities.
• Build relationships with publishers, bloggers, website owners, and industry-relevant platforms.
• Manage guest posting, link outreach, digital PR, resource link building, broken-link building, and niche edits where appropriate.
• Research relevant websites based on domain quality, topical relevance, traffic, authority, and link profile.
• Monitor and analyze backlink profiles using tools such as Ahrefs, Semrush, Google Search Console, and Google Analytics.
• Identify toxic, spammy, or potentially harmful backlinks and recommend appropriate actions.
• Support keyword research, content optimization, internal linking, and on-page SEO.
• Track keyword rankings, organic traffic, referring domains, and backlink growth.
• Maintain accurate reports of outreach, acquired links, prospects, and campaign performance.
• Work closely with the content and development teams to identify SEO opportunities.
• Stay updated with Google algorithm changes and current SEO best practices.

Required Skills

• 3–4+ years of practical SEO experience
• Strong hands-on experience in link building and backlink acquisition
• Good understanding of on-page, off-page, and technical SEO
• Experience with Ahrefs / Semrush
• Working knowledge of Google Search Console and Google Analytics
• Strong understanding of anchor text, link relevance, authority, dofollow/nofollow, and referring domains
• Experience with competitor backlink analysis
• Strong outreach and communication skills
• Ability to evaluate websites and distinguish quality link opportunities from spam
• Understanding of SEO content strategy and keyword intent