SEO/ Digital Marketing Manager

Sourcedesk; North 24 Parganas District; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Tools & tech access

Job summary

Sourcedesk is seeking an experienced SEO Strategy Manager to lead and implement comprehensive SEO strategies. The role focuses on off-page and technical SEO, leveraging AI tools for research, analysis, and reporting, and managing client interactions end-to-end.

The candidate should excel in communication, analytics, and cross-functional collaboration, with the ability to guide content teams and developers in alignment with business goals.

Qualifications

• 4+ years of experience in SEO and digital marketing.
• Bachelor's degree in Marketing, Business, or related field.
• Proficiency with major SEO tools and AI-assisted tools.
• Strong communication and client management skills.

Responsibilities

• SEO Project Strategy and Execution.
• Website Analysis and Performance Tracking.
• Link Building Strategy Development.
• Outreach and Relationship Management.
• AI Tools and SEO Optimization.
• Client Communication and Reporting.
• Team Collaboration and Leadership.

Skills

Communication Skills

SEO Tools Proficiency

AI Tools Knowledge

Analytical Skills

Client Management

Technical Knowledge

Organizational Skills

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

SEMrush

Ahrefs

Moz

BuzzStream

Google Search Console

Job description

We are looking for a skilled and experienced SEO Strategy Manager to lead and implement effective SEO strategies. The ideal candidate should have strong expertise in off-page and technical SEO, excellent communication and analytical skills, and the ability to manage end-to-end SEO projects. Experience in utilizing the latest AI tools for research, analysis, and reporting is essential, along with the ability to handle client interactions effectively.

Role & responsibilities

• SEO Project Strategy and Execution
• Collaborate with the team to develop and execute off-page SEO strategies aligned with overall SEO objectives.
• Conduct competitor backlink analysis to identify opportunities and improve link-building strategies.
• Ensure all strategies adhere to white-hat SEO practices and avoid penalties.
• Website Analysis and Performance Tracking
• Monitor and evaluate link-building performance using SEO tools like SEMrush, Ahrefs, and Google Search Console.
• Conduct regular backlink audits to ensure the quality and relevance of acquired links.
• Link Building Strategy Development
• Design and execute comprehensive link-building strategies to improve domain authority and search engine rankings.
• Identify and build relationships with high-quality publishers, bloggers, and influencers for effective outreach.
• Research and acquire backlinks from authoritative and relevant sources to enhance off-page SEO performance.
• Outreach and Relationship Management
• Develop and manage link-building campaigns, including email outreach, guest posting, and partnership building.
• Foster and maintain strong relationships with external websites, blogs, and communities.
• AI Tools and SEO Optimization
• Utilize AI tools (e.g., ChatGPT, Jasper, SEMrush) to streamline link-building research, content creation for outreach, and performance reporting.
• Stay updated on the latest AI trends and incorporate them into link-building processes for efficiency.
• Client Communication and Reporting
• Serve as the primary point of contact for clients on link-building initiatives.
• Prepare and deliver detailed reports on link-building performance, highlighting progress, metrics, and future plans.
• Team Collaboration and Leadership
• Work with SEO team. content creators and developers to ensure link-building efforts align with overall SEO and business strategies.
• Train and guide team members on link-building techniques and tools.

Skills and Qualifications:

• Communication Skills: Excellent verbal and written communication skills for effective outreach and client interaction.
• SEO Tools Proficiency: Hands-on experience with tools like SEMrush, Ahrefs, Moz, BuzzStream, and Google Search Console.
• AI Tools Knowledge: Familiarity with AI tools such as ChatGPT and Jasper to support link-building processes and reporting.
• Analytical Skills: Ability to analyze backlink profiles and assess the quality and impact of links.
• Client Management: Experience in managing client expectations, presenting strategies, and providing actionable insights.
• Technical Knowledge: Understanding of off-page SEO best practices and search engine algorithms.
• Organizational Skills: Ability to manage multiple link-building campaigns and ensure timely delivery of results.

Preferred Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 4+ years of experience in SEO and digital marketing.
• Certifications in SEO or digital marketing are a plus.

What We Offer:

• Competitive salary and performance-based incentives.
• A collaborative and supportive work environment.
• Access to the latest tools and technologies for SEO.
• Opportunities for professional growth and skill development.