SEO & Growth Strategist

YES Securities; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

YES Securities in Mumbai seeks a seasoned SEO lead to craft and drive comprehensive optimization strategies across digital properties. You will own organic growth, identify high-impact keywords, and coordinate with product and development teams to embed SEO best practices in every release.

The role emphasizes technical audits, on-page optimization, content roadmaps, YouTube SEO, ASO, and strong analytics, with a focus on revenue-driven growth and cross-functional collaboration.

Qualifications

• Experience planning and executing end-to-end SEO strategies.

Responsibilities

• Develop and execute comprehensive SEO strategies aligned with business goals.
• Own organic growth across all digital properties.
• Identify high-impact keyword opportunities and build scalable plans.
• Monitor trends, competitors, and updates to stay ahead.

Skills

SEO Strategy

Technical SEO

Content SEO

Analytics

Stakeholder Management

WordPress CMS

ASO

YouTube SEO

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

WordPress

Job description

Role & responsibilities

SEO Strategy & Growth

• Develop and execute comprehensive SEO strategies aligned with business and revenue goals.
• Own organic growth across all digital properties.
• Identify high-impact keyword opportunities and build scalable organic acquisition plans.
• Monitor search trends, competitor activities, and algorithm updates to maintain competitive advantage.

Technical SEO

• Conduct technical audits and implement recommendations to improve crawlability, indexation, site performance, and Core Web Vitals.
• Lead website migration, URL restructuring, redirects, schema implementation, and site architecture optimization.
• Work closely with product and development teams to ensure SEO best practices are incorporated into all releases.
• Identify and resolve indexing, rendering, duplication, and performance issues.

Content SEO

• Perform advanced keyword research, search intent analysis, and topic clustering.
• Build content roadmaps focused on topical authority and organic growth.
• Optimize landing pages, blogs, educational content, and product pages for search visibility and conversion.
• Collaborate with content teams to create SEO-first content strategies.

Revenue & SEO Performance Marketing Alignment

• Drive organic traffic that contributes directly to business growth, lead generation, and revenue.
• Analyze organic conversion funnels and recommend optimization opportunities.
• Track ROI and business impact of SEO initiatives.

Off-Page SEO & Authority Building

• Design and execute scalable link-building strategies.
• Identify opportunities for digital PR, partnerships, and authority-building campaigns.
• Monitor backlink health and competitor link acquisition strategies.

CMS & Website Content Management

• Manage website content using the WordPress CMS, including creating, publishing, updating, replacing, and removing content while maintaining SEO best practices.
• Ensure all web pages are optimized during publishing by managing SEO metadata, URL slugs, internal linking, image optimization, schema markup, redirects, canonical tags, and other on-page SEO elements.
• Coordinate with Content, Design, and Development teams to ensure accurate and timely content updates on the website.
• Maintain website structure, categories, tags, menus, and landing pages to improve user experience and search engine visibility.
• Perform regular CMS audits to identify and resolve content quality, broken links, duplicate pages, outdated content, and technical SEO issues.
• Manage and configure WordPress SEO plugins to ensure adherence to SEO best practices.

App Store Optimization (ASO)

• Improve app discoverability across Android and iOS platforms.
• Optimize app metadata, keyword targeting, descriptions, screenshots, and conversion elements.
• Track rankings, downloads, and organic app acquisition metrics.

YouTube SEO

• Develop and execute YouTube Search Optimization strategies.
• Optimize video titles, descriptions, tags, playlists, thumbnails, and engagement signals.
• Improve video discoverability, watch time, and search rankings.

Analytics & Reporting

• Build actionable dashboards and reports using Google Analytics, Google Search Console, and SEO tools.
• Track keyword rankings, organic traffic, CTR, conversions, revenue contribution, and technical SEO health.
• Present performance insights and growth opportunities to leadership teams.

Stakeholder Management

• Collaborate with Product, Technology, Design, Content, Marketing, and Leadership teams.
• Manage external SEO agencies, freelancers, and vendors when required.
• Drive SEO adoption across the organization.

Preferred candidate profile

• Growth mindset with strong analytical thinking.
• Ability to balance strategy and execution.
• Strong stakeholder management and communication skills.
• Experience leading cross-functional SEO projects.
• Comfortable working in a fast-paced environment with ownership and accountability.
• Passionate about search, AI-driven search experiences, and evolving SEO trends.