Seo Expert

Buniyad Real Estate Services; Sector 10; On-site; INR 450,000 - 650,000; Full time

Job summary

Buniyad Real Estate Services is seeking an SEO Expert to boost organic visibility, traffic, and lead generation. The role covers on-page, off-page, technical, and local SEO with cross-functional collaboration across marketing and content teams.

The ideal candidate has 2-5 years of hands-on SEO experience and a data-driven mindset to drive measurable results in real estate lead generation.

Qualifications

• 2-5 years hands-on SEO experience.
• Strong on-page, off-page, and technical SEO knowledge.
• Experience with local SEO and lead generation.
• Familiarity with Google Analytics and Search Console.

Responsibilities

• Develop and implement comprehensive SEO strategies aligned with lead-generation goals.
• Plan monthly SEO activities and prioritize opportunities.
• Conduct regular SEO audits and improve pages.
• Perform keyword research and develop location-based strategies.
• Optimize on-page elements like titles, meta descriptions, headings, and URLs.
• Coordinate with content, marketing, and tech teams for SEO execution.
• Monitor and report on KPIs like traffic, rankings, and conversions.
• Manage technical issues: crawl, indexing, site speed, Core Web Vitals.
• Build ethical backlink profiles and local citations.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Local SEO

Analytics

Keyword Research

Education

Graduate in Marketing / Digital Marketing / IT

Tools

Google Search Console

Google Analytics/GA4

Google Business Profile

SEMrush / Ahrefs

Job description

JOB DESCRIPTION SEO EXPERT

Position: SEO Expert

Department: Digital Marketing
Industry: Real Estate
Location: Noida
Experience: 2-5 Years
Reporting To: Digital Marketing / Marketing Head

ROLE PURPOSE

We are looking for a performance-oriented SEO Expert who will be responsible for improving the company’s online visibility, organic search rankings, website traffic, and organic lead generation.

The candidate should have strong hands‑on experience in On-Page, Off-Page and Technical SEO, along with the ability to analyse data, identify growth opportunities, and execute SEO strategies that deliver measurable results.

KEY RESPONSIBILITIES

1. SEO Strategy & Planning

• Develop and implement comprehensive SEO strategies aligned with business and lead-generation objectives.
• Plan monthly SEO activities and prioritize high-impact opportunities.
• Conduct regular SEO audits and identify areas for improvement.
• Analyse competitors and identify opportunities to outperform them in search results.

2. Keyword Research

• Conduct extensive keyword research based on search volume, competition, relevance, and business potential.
• Identify high-intent keywords for property/project-related searches.
• Develop keyword strategies for location-based and local SEO.

3. On-Page SEO

• Optimize website pages, landing pages, titles, meta descriptions, headings, URLs, internal linking and content structure.
• Ensure proper keyword placement and content optimization.
• Identify and improve underperforming pages.
• Implement internal linking strategies to improve rankings and user navigation.

4. Technical SEO

• Monitor website crawling, indexing and technical health.
• Identify and coordinate resolution of issues related to broken links, redirects, duplicate content, canonical tags, sitemap, robots.txt, page speed and Core Web Vitals.
• Work closely with the website/development team for technical SEO implementation.

5. Off-Page SEO & Link Building

• Develop ethical and quality-focused backlink strategies.
• Identify relevant websites, directories, publications and other link‑building opportunities.
• Monitor backlink quality and maintain a healthy link profile.
• Avoid spammy or black-hat SEO practices.

6. Local SEO

• Manage and optimize Google Business Profiles and other relevant local listings.
• Improve visibility for location-based searches.
• Manage local citations and ensure consistency of business information across platforms.

7. Content SEO

• Work closely with content writers to develop SEO-friendly content.
• Provide keyword briefs, content recommendations and optimization guidelines.
• Identify content gaps and opportunities for new landing pages, blogs and other organic‑search assets.

8. Analytics & Reporting

• Monitor organic traffic, keyword rankings, conversions and lead-generation performance.Analyse Google Search Console and Google Analytics data.
• Prepare regular SEO performance reports with key insights and action plans.
• Track progress against defined SEO KPIs.

KEY PERFORMANCE INDICATORS (KPIs)

Performance will be evaluated based on measurable improvements in:

• Organic website traffic
• Keyword rankings and visibility
• Ranking of targeted/high-intent keywords
• Organic lead generation
• Search impressions and CTR
• Website indexing and technical health
• Quality and relevance of backlinks
• Local search visibility
• Organic conversion rate
• Timely execution of planned SEO activities

REQUIRED SKILLS & EXPERIENCE

• 2-5 years of hands‑on SEO experience.
• Strong understanding of On-Page, Off-Page, Technical and Local SEO.
• Good knowledge of Google Search algorithms and SEO best practices.
• Hands‑on experience with:
  
• Google Search Console
• Google Analytics / GA4
• Google Business Profile
• SEMrush / Ahrefs / similar SEO tools
• Keyword research and SEO audit tools
• Strong analytical and data interpretation skills.
• Good understanding of website structure, HTML basics and content optimization.
• Strong understanding of SEO reporting and performance measurement.
• Ability to work independently and coordinate with content, marketing and technology teams.

PREFERRED EXPERIENCE

Experience in Real Estate, Property, Local SEO, Lead Generation or other competitive service industries will be an advantage.

PERSONAL ATTRIBUTES

• Result-oriented and performance-driven.
• Strong analytical and problem-solving approach.
• Proactive in identifying SEO opportunities.
• Detail-oriented with strong execution capabilities.
• Willingness to continuously learn and adapt to changes in search algorithms.
• Strong communication and coordination skills.

EDUCATION

Graduate in Marketing, Digital Marketing, IT, Computer Science, Business Administration or a related field.

Relevant hands‑on SEO experience and demonstrated results will be given higher preference than academic qualification alone.

ABOUT THE ROLE

This is a hands‑on execution role. The selected candidate will be expected to take ownership of SEO activities, identify growth opportunities, execute the required actions, and demonstrate measurable improvement in organic visibility, traffic and lead generation.