We need an experienced SEO Specialist to own our organic growth strategy end-to-end. You will shape how our brand appears in search results and turn rankings into meaningful inquiries for our sales team. This is a senior role for someone who has already delivered real results and wants the freedom to build something lasting.
You will lead the overall SEO plan, covering technical health, content strategy, local search, and authority building. You will also guide junior team members and external vendors, review their work, and make sure every effort connects to a clear business goal. Our aim isn’t just to rank higher, but to bring in visitors genuinely interested in buying property in Gurugram.
We are looking for someone who thinks strategically, communicates clearly, and is comfortable presenting plans and results to management. If you enjoy mixing data with creativity, can explain complex ideas simply, and want to take full responsibility for organic growth at a fast-growing real estate brand, this role is made for you.
You will have a direct line to senior leadership, a fair budget for tools and experiments, and real trust to make decisions. We value people who take ownership, share knowledge with the team, and stay honest about what works and what doesn’t.
Key Responsibilities
- Build and lead the complete SEO strategy covering technical SEO, content, local search, and link building for all our projects and brand pages.
- Audit the website regularly and guide the team on fixes that improve performance, speed, crawlability, and user experience.
- Plan content and keyword roadmaps with writers, designers, and the social media team so everything works toward the same goals.
- Analyze data from search tools and analytics platforms, and present clear growth insights and recommendations to management.
- Set measurable targets for traffic, rankings, and leads, and own delivery each quarter.
- Guide and review the work of SEO executives and external agencies, giving feedback and training to raise overall quality.
- Lead schema markup, site structure improvements, and internal linking plans that help our pages perform better in search.
- Track competitor strategies in the Gurugram real estate market and identify new opportunities to gain visibility.
- Work with the performance marketing team so that paid and organic efforts support each other rather than overlap.
- Monitor algorithm updates, recover quickly from ranking drops, and protect the website from risky or low-quality practices.
- Work with the sales team to understand which leads are valuable and adjust the SEO plan to attract more of them.
- Prepare quarterly strategy reviews for management, with honest findings, lessons learned, and clear plans for the next quarter.
Requirements
- 4+ years of experience in SEO with a proven record of growing organic traffic and leads, preferably for real estate or other competitive industries.
- Strong command of technical SEO, analytics, and modern search algorithm updates.
- Experience managing junior team members and external vendors, with a clear and supportive leadership style.
- Sharp analytical thinking and a results-focused approach to every project.
- Hands-on experience with tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
- Ability to create and present SEO strategies, reports, and forecasts to management clearly and confidently.
- Good understanding of content strategy, user intent, and how to work with writers to produce pages that perform well.
- Strong ethics and a commitment to sustainable, white-hat SEO practices that protect the brand in the long run.
- Case studies or examples of past growth that show how you planned, executed, and measured your work.