SEO Coordinator

Pro Standard; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Maxima, the parent company of Pro Standard, is hiring an SEO Coordinator to drive on-page and technical SEO across our Shopify storefronts. You will partner with our Senior Ecommerce Specialist on priorities and scale the work across thousands of product pages with AI-assisted guidance.

You’ll monitor performance in GA4 and Google Search Console, implement schema and hreflang, and document SEO standards for repeatable success across markets.

Qualifications

• 2-4 years hands-on SEO at an ecommerce brand.
• Familiar with GA4, GSC and SEO tools.
• Knows schema markup and Shopify implementation.

Responsibilities

• On-page SEO across product, collection, and content pages (titles, meta, H1/H2, internal linking).
• Technical SEO across Shopify storefronts (schema, Core Web Vitals, sitemaps, hreflang, redirects).
• Create content briefs: gap analysis, hub page strategy, linking maps.
• Site search optimization: tune search, no-results page, synonyms.
• SEO reporting & monitoring: GSC daily, GA4 weekly, keyword ranking tracking.
• Collaborate with Paid and Brand teams; document SEO standards.

Skills

SEO

Content SEO

Analytics

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Job description

Maxima — parent company of Pro Standard — is hiring an SEO Coordinator to execute on-page SEO, technical SEO, and site search optimization across our Shopify storefronts. You'll partner with our Senior Ecommerce Specialist on priorities and work alongside AI tools that handle keyword research, technical audits, and content strategy. Your job is to take the recommendations and ship them — clean, consistent, and at scale across thousands of product pages.

Reports to: Senior Ecommerce Specialist

Working Hours: US-aligned night shift · approx. 6:30pm – 3:30am IST

Type: Full-time

US-aligned night shift · approx. 6:30pm – 3:30am IST

What You'll Own

• On-page SEO across product, collection, and content pages — title tags, meta descriptions, H1/H2 structure, internal linking, image alt text, URL structure.
• Technical SEO across the Shopify storefronts — schema markup, Core Web Vitals, sitemap maintenance, hreflang for international sites, redirects, canonical tags, crawlability.
• Content briefs to the team — content gap analysis, hub page strategy, internal linking maps.
• Site search optimization — search bar tuning, no-results page improvements, synonym rules, surfacing the right products for the right queries.
• SEO reporting and monitoring — Google Search Console daily, GA4 organic weekly, ranking tracking on priority keywords.
• Cross-functional partnership with Paid (sharing keyword/intent intel) and Brand (content topic alignment).
• Documentation of SEO standards, schema patterns, and on-page templates.

Mindset for the Role

• Is patient with results — small fixes compound over months and years, not days.
• Is rigorous about implementation — schema markup is either right or wrong, there's no in-between.
• Thinks systematically about thousands of pages, not just the homepage.
• Reads search query data with curiosity — what people search reveals what they want.
• Stays current on Google algorithm updates and has a clear sense of what matters vs. what's noise.
• Documents reasoning so the team can build on the work over time.

Working With AI

Maxima uses AI tools that handle keyword research, technical audits, and content strategy at a scale a human can't match. Your role is to take those outputs, validate them, and execute. We're looking for someone who treats AI as a teammate that surfaces priorities, and who applies their own judgment on what to ship and how.

Required Experience

• 2-4 years hands-on SEO at an ecommerce brand.
• Comfortable with Google Search Console, GA4, and SEO tools (Ahrefs, Semrush, Screaming Frog).
• Knows schema markup and can implement it in Shopify (or eager to learn).
• Strong written English — clear briefing of AI tools depends on it.
• Comfortable working with AI tools daily.

Nice to Have

• International SEO experience — hreflang, geo-specific content, multi-language.
• Bilingual Spanish for content review on Mexican market.

Why This Role Matters

Organic search is the most efficient long-term traffic source we have. Doing SEO well — patiently, rigorously, at scale across thousands of pages — compounds into a meaningful and durable revenue line. This role ensures that work actually gets shipped, week over week.