Content & SEO Marketing Specialist

Wati; Chennai District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading conversational growth platform in India is seeking a detail-oriented SEO & Content Specialist to drive organic growth. You will manage content operations, ensuring content is engaging for the right audience. Responsibilities include keyword research, content maintenance, and monitoring site health. Ideal candidates have 1-2 years of experience in SEO or digital marketing and are familiar with SEO tools and CMS platforms. This hybrid role offers an opportunity to enhance your skills in a dynamic environment.

Qualifications

• 1-2 years experience in Content Marketing, SEO, or Digital Marketing.
• Comfortable with writing compelling headlines and analyzing keyword data.
• Familiar with SEO tools and Google Search Console.

Responsibilities

• Manage the publishing process for blog posts and landing pages.
• Execute on-page and support off-page SEO efforts.
• Conduct keyword research to identify content opportunities.
• Update legacy content with fresh data and optimized keywords.
• Monitor and fix site health technical issues.

Skills

Content Marketing

SEO

Digital Marketing

Keyword Research

Technical Problem Solving

Tools

Ahrefs

Semrush

Ubersuggest

Google Search Console

WordPress

Webflow

Job description

Overview

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role

We are looking for a detail-oriented SEO & Content Specialist to serve as the engine room of our organic growth team. In this hybrid role, you won't just publish content; you will help ensure it engages with the right audience. You will sit at the intersection of Editorial Operations and Technical Execution, supporting the Lead in building a high-quality, high-performance content engine.

What You'll Do

• Content Operations & QA: Manage the final mile of the publishing process. You will format, upload, and publish blog posts and landing pages via our CMS (WordPress/Webflow), ensuring every piece is visually polished, bug-free, and adheres to brand guidelines
• On-Page & Off-page SEO Mastery: Execute the on-page strategy and support off-page SEO efforts.
• Keyword & Competitor Research: Conduct granular keyword research to support the editorial calendar, identifying long-tail opportunities and content gaps
• Content Maintenance: Execute our content roadmap by updating legacy articles with fresh data, new visuals, and optimized keywords to maintain their rankings and relevance
• Technical Hygiene: Act as the first line of defense for site health. You will regularly monitor and fix basic technical problems

Requirements

• You have at least 1-2 years hands-on experience in Content Marketing, SEO, or Digital Marketing execution
• You are comfortable writing compelling headlines and working in spreadsheets to analyze keyword data. You value creativity and data equally
• You are familiar with SEO intelligence tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console
• You view AI tools as an accelerator, not a replacement. You know how to use them to speed up research and outlining, but you always apply human editing and critical thinking to the final output
• Experience working inside a CMS (WordPress, Webflow, or HubSpot) to layout and publish content
• Project Management: Highly organized and able to manage a strict publishing schedule without missing deadlines