SEO and Paid Search Manager

Virima; Bengaluru; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Virima seeks a strategic SEO and Paid Search Manager to own organic growth across traditional and AI-driven search and to run Google Ads campaigns that drive qualified traffic and conversions. You will lead SEO initiatives, manage backlink outreach, monitor performance, and collaborate with content teams to build topical authority.

The role requires 5–8 years of hands-on SEO and Google Ads experience, with a strong focus on backlink outreach and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field.
• 5-8 years of hands-on experience across SEO (with focus on backlink outreach) and Google Ads, with a proven track record of organic and paid growth.

Responsabilités

• Develop and execute SEO, AEO, and GEO strategies to grow visibility across Google Search, Bing, AI Overviews, and AI-driven platforms.
• Conduct backlink outreach campaigns and acquire high DA backlinks for virima.com.
• Monitor toxic backlinks and perform disavows regularly.
• Research keywords, topic clusters, search intent, and entities for content opportunities.
• Optimize content, metadata, internal linking, and structured data to improve rankings and UX.
• Plan and run Google Ads campaigns across Search, Display, Shopping, and Performance Max with keyword strategy and budget allocation.
• Run A/B tests on ad creatives, landing pages, and bidding to improve CTR, CPA, and ROAS.
• Collaborate with Content team on EEAT-driven content for topical authority.
• Monitor SEO and paid performance using GA4, Search Console, Ads, Ahrefs, SEMrush, and Looker Studio.
• Report on rankings, AI citations, paid metrics, and conversions with clear recommendations.
• Track Google algorithm updates and AI search trends as they roll out.

Connaissances

Technical SEO

Backlink outreach

Growth strategy

Google Ads management

Analytics and reporting

Content collaboration

Formation

Bachelor's degree in Marketing, Communications, CS, Business

Outils

GA4

Google Search Console

Ahrefs

SEMrush

Microsoft Clarity

Screaming Frog

Looker Studio

Description du poste

We are looking for a strategic SEO and Paid Search Manager to join our marketing team. This role owns organic growth across traditional and AI-driven search, and runs Google Ads campaigns that drive qualified traffic and conversions.

Responsibilities

• Develop and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies that grow visibility across Google Search, Microsoft Bing, AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot.
• Conduct backlink outreach campaigns and get high DA backlinks for virima.com
• Monitor toxic backlinks and disavow them on a regular basis.
• Conduct keyword, topic cluster, search intent, and entity research to find high-impact content opportunities.
• Optimize content, metadata, internal linking, and structured data (Schema.org) to improve rankings and user experience.
• Plan and manage Google Ads campaigns across Search, Display, Shopping, and Performance Max, including keyword strategy, ad copy, bidding, and budget allocation.
• Run A/B tests on ad creative, landing pages, and bidding strategies to improve CTR (Click Through Rate), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).
• Collaborate with the Content team on EEAT-driven content that builds topical authority.
• Monitor SEO and paid performance using GA4 (Google Analytics 4), Google Search Console, Google Ads, Ahrefs, SEMrush, and Looker Studio.
• Report on organic rankings, AI citations, paid campaign metrics, and conversion data, with clear recommendations for the next cycle.
• Track Google algorithm updates, AI search trends, and Google Ads platform changes as they roll out.

Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field.
• 5-8 years of hands-on experience across SEO (with focus on backlink outreach) and Google Ads, with a proven track record of organic and paid growth.

Requirements

Required Skills

• Strong grounding in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Semantic SEO, and Entity SEO.
• Hands-on experience with AEO, GEO, and AI search optimization, including Google AI Overviews, and voice search.
• Working knowledge of Google Ads campaign types, audience targeting, bid strategies, and conversion tracking.
• Proficiency with GA4, Google Search Console, Google Ads, Ahrefs, SEMrush, Microsoft Clarity, Screaming Frog, and Looker Studio.
• Strong analytical skills, with the ability to turn SEO and paid data into growth strategies.
• Google Ads, Google Analytics, Semrush, or Ahrefs certification preferred.