SEO and Paid Search Manager

Virima Technologies, Inc.; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Virima Technologies, Inc. is seeking a strategic SEO and Paid Search Manager to lead organic growth and paid campaigns across Google, Microsoft, AI-enabled search platforms, and related tools.

You will own backlink outreach, technical SEO, keyword research, content optimization, and GA4-driven performance reporting, while managing Google Ads across Search, Display, Shopping, and Performance Max to drive qualified traffic and conversions.

Qualifications

• 5-8 years of hands-on experience across SEO (with focus on backlink outreach) and Google Ads.
• Strong proficiency in technical, on-page, and off-page SEO, including local/semantic/entity SEO.
• Experience with AEO, GEO, AI search optimization, voice search, and analytics tools.

Responsibilities

• Develop and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies across major search engines and AI-powered platforms.
• Conduct backlink outreach campaigns and secure high DA backlinks for virima.com.
• Monitor toxic backlinks and disavow them regularly.
• Plan and manage Google Ads campaigns across Search, Display, Shopping, and Performance Max with keyword strategy, ad copy, bidding, and budgets.
• Run A/B tests on ad creative, landing pages, and bidding to improve CTR, CPA, and ROAS.
• Collaborate with the Content team on EEAT-driven content to build topical authority.
• Monitor SEO and paid performance using GA4, Google Search Console, Google Ads, Ahrefs, SEMrush, and Looker Studio.
• Report on organic rankings, AI citations, paid metrics, and conversions with clear recommendations.

Skills

Technical SEO

On-Page SEO

Off-Page SEO

Local SEO

Semantic SEO

Entity SEO

AEO

GEO

AI search optimization

Voice search

Analytical skills

Google Ads

Campaign optimization

Education

Bachelor's degree in Marketing, Communications, Computer Science, Business, or related field

Tools

GA4

Google Search Console

Google Ads

Ahrefs

SEMrush

Microsoft Clarity

Screaming Frog

Looker Studio

Job description

We are looking for a strategic SEO and Paid Search Manager to join our marketing team. This role owns organic growth across traditional and AI-driven search, and runs Google Ads campaigns that drive qualified traffic and conversions.

Responsibilities

Develop and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies that grow visibility across Google Search, Microsoft Bing, AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot.

Conduct backlink outreach campaigns and get high DA backlinks for virima.com

Monitor toxic backlinks and disavow them on a regular basis.

Conduct keyword, topic cluster, search intent, and entity research to find high-impact content opportunities.

Optimize content, metadata, internal linking, and structured data (Schema.org) to improve rankings and user experience.

Plan and manage Google Ads campaigns across Search, Display, Shopping, and Performance Max, including keyword strategy, ad copy, bidding, and budget allocation.

Run A/B tests on ad creative, landing pages, and bidding strategies to improve CTR (Click Through Rate), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).

Collaborate with the Content team on EEAT-driven content that builds topical authority.

Monitor SEO and paid performance using GA4 (Google Analytics 4), Google Search Console, Google Ads, Ahrefs, SEMrush, and Looker Studio.

Report on organic rankings, AI citations, paid campaign metrics, and conversion data, with clear recommendations for the next cycle.

Track Google algorithm updates, AI search trends, and Google Ads platform changes as they roll out.

Qualifications

Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field.

5-8 years of hands-on experience across SEO (with focus on backlink outreach) and Google Ads, with a proven track record of organic and paid growth.

Requirements

Required Skills

Strong grounding in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Semantic SEO, and Entity SEO.

Hands-on experience with AEO, GEO, and AI search optimization, including Google AI Overviews, and voice search.

Working knowledge of Google Ads campaign types, audience targeting, bid strategies, and conversion tracking.

Proficiency with GA4, Google Search Console, Google Ads, Ahrefs, SEMrush, Microsoft Clarity, Screaming Frog, and Looker Studio.

Strong analytical skills, with the ability to turn SEO and paid data into growth strategies.

Google Ads, Google Analytics, Semrush, or Ahrefs certification preferred.