Senior SEO Executive

ProProfs; Dadri; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

ProProfs seeks a Sr. SEO Executive to drive organic growth for its global SAAS products and web publishing. You will develop, implement, track, and optimize SEO and digital marketing campaigns across channels to generate millions of sessions.

You will optimize for AI visibility, lead content strategies with keyword research, build clusters, lead outreach, collaborate on landing pages, audit SEO issues, and align paid and organic keywords with Google Ads and Meta Ads.

Qualifications

• Excellent communication skills, both written and verbal.
• Proven experience in SEO and driving organic growth.
• Strong technical SEO knowledge and tool usage.
• Solid understanding of SEO best practices and trends.
• Experience with analytics tools and data-driven decision making.
• Experience managing ads campaigns is a plus.

Responsibilities

• Develop, implement, track, and optimize SEO and digital marketing campaigns.
• Grow organic traffic and lead generation through SEO strategies.
• Optimize content for AI visibility and citations across AI platforms.
• Create keyword and topic clusters to guide content generation.
• Lead content outreach and high-quality link building campaigns.
• Collaborate with teams to create landing pages and improve UX.
• Conduct ongoing SEO audits and report issues to relevant teams.
• Recommend site architecture and content changes to improve rankings.
• Stay updated on SEO trends and communicate performance reports.
• Support paid campaigns and align paid/organic keyword strategy.

Skills

Excellent communication

Proven SEO experience

Technical SEO knowledge

SEO best practices

Web analytics

Analytical skills

Ads campaigns exposure

Tools

Search Console

Screaming Frog

Google Analytics

Job description

We are looking for a Sr. SEO Executive to develop, implement, track, and optimize our digital marketing campaigns across all digital channels for our global SAAS products and web publishing business, collectively generating millions of sessions.

• Responsible for growth in organic traffic and lead generation by designing and implementing strategies for SEO and digital marketing growth.
• Optimize content for AEO and AI visibility to earn citations in AI Overviews, ChatGPT, Claude, Perplexity, and other answer engines, and track brand presence across LLM platforms.
• Craft content strategies that guide the content team based on keyword research.
• Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamps.
• Lead content marketing outreach and high-quality link building campaigns and initiate communication with prospective websites and influencers
• Collaborate with internal teams to create landing pages and optimize the user experience
• Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Staying current on new SEO research and emerging trends.
• Preparing and communicating regular and ad hoc reports on SEO performance.
• Support paid campaigns on Google Ads and Meta Ads, aligning paid and organic keyword strategy to maximize overall traffic and lead generation.

Requirements

• Excellent communication skills (both written and verbal)
• Proven working experience in SEO.
• Strong technical SEO knowledge based on Search Console, ScreamingFrog, and other industry tools.
• Sound knowledge of SEO best practices and the latest trends.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Exposure to ads campaigns management (Google Ads, Meta Ads) is a plus.