SEO and Paid Search Manager

Virima; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Virima is seeking a Strategic SEO and Paid Search Manager to own organic growth across traditional and AI-driven search. You will run Google Ads campaigns to drive qualified traffic and conversions.

You will develop and execute comprehensive SEO strategies (AEO, GEO) across Google, Bing, AI tools, and related platforms, while coordinating with Content to strengthen topical authority and leveraging GA4/Looker Studio for data-driven optimization.

Qualifications

• Bachelor’s degree in a related field is required.
• 5–8 years of hands-on SEO and Google Ads experience with proven growth results.

Responsibilities

• Develop and execute SEO, AEO, and GEO strategies across major search engines and AI tools.
• Lead backlink outreach and acquire high DA backlinks for virima.com.
• Monitor toxic backlinks and perform regular disavow actions.
• Research keywords, topics, intent, and entities for high-impact content.
• Optimize content, metadata, internal linking, and structured data to improve rankings.
• Plan and manage Google Ads campaigns across various networks and optimize bidding.
• Run A/B tests on ads, landing pages, and bidding strategies to improve CTR/CPA/ROAS.
• Collaborate with Content to build EEAT-driven topical authority.
• Track performance with GA4, GSC, Google Ads, Ahrefs, SEMrush, and Looker Studio.
• Report rankings, AI citations, paid metrics, and provide actionable recommendations.
• Stay updated on Google algorithms, AI trends, and ads platform changes.

Skills

SEO strategy

AEO

GEO

Google Ads

Backlink outreach

Content collaboration

GA4

Google Search Console

Ahrefs

SEMrush

Looker Studio

Screaming Frog

Technical SEO

HTML/CSS/JS basics

Education

Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field

Tools

GA4

Google Search Console

Google Ads

Ahrefs

SEMrush

Microsoft Clarity

Screaming Frog

Looker Studio

Job description

We are looking for a strategic SEO and Paid Search Manager to join our marketing team. This role owns organic growth across traditional and AI-driven search, and runs Google Ads campaigns that drive qualified traffic and conversions.

Responsibilities

Develop and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies that grow visibility across Google Search, Microsoft Bing, AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot.

Conduct backlink outreach campaigns and get high DA backlinks for virima.com

Monitor toxic backlinks and disavow them on a regular basis.

Conduct keyword, topic cluster, search intent, and entity research to find high-impact content opportunities.

Optimize content, metadata, internal linking, and structured data (Schema.org) to improve rankings and user experience.

Plan and manage Google Ads campaigns across Search, Display, Shopping, and Performance Max, including keyword strategy, ad copy, bidding, and budget allocation.

Run A/B tests on ad creative, landing pages, and bidding strategies to improve CTR (Click Through Rate), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).

Collaborate with the Content team on EEAT-driven content that builds topical authority.

Monitor SEO and paid performance using GA4 (Google Analytics 4), Google Search Console, Google Ads, Ahrefs, SEMrush, and Looker Studio.

Report on organic rankings, AI citations, paid campaign metrics, and conversion data, with clear recommendations for the next cycle.

Track Google algorithm updates, AI search trends, and Google Ads platform changes as they roll out.

Responsibilities

• Develop and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies that grow visibility across Google Search, Microsoft Bing, AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot.

• Conduct backlink outreach campaigns and get high DA backlinks for virima.com

• Monitor toxic backlinks and disavow them on a regular basis.

• Conduct keyword, topic cluster, search intent, and entity research to find high-impact content opportunities.

• Optimize content, metadata, internal linking, and structured data (Schema.org) to improve rankings and user experience.

• Lead technical SEO work: site audits, crawl and indexing optimization, Core Web Vitals, JavaScript SEO, XML sitemaps, and canonicalization.

• Plan and manage Google Ads campaigns across Search, Display, Shopping, and Performance Max, including keyword strategy, ad copy, bidding, and budget allocation.

• Run A/B tests on ad creative, landing pages, and bidding strategies to improve CTR (Click Through Rate), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).

• Collaborate with the Content team on EEAT-driven content that builds topical authority.

• Monitor SEO and paid performance using GA4 (Google Analytics 4), Google Search Console, Google Ads, Ahrefs, SEMrush, and Looker Studio.

• Report on organic rankings, AI citations, paid campaign metrics, and conversion data, with clear recommendations for the next cycle.

• Track Google algorithm updates, AI search trends, and Google Ads platform changes as they roll out.

Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field.

• 5-8 years of hands-on experience across SEO (with focus on backlink outreach) and Google Ads, with a proven track record of organic and paid growth.

Requirements

Required Skills

• Strong grounding in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Semantic SEO, and Entity SEO.

• Hands-on experience with AEO, GEO, and AI search optimization, including Google AI Overviews, and voice search.

• Working knowledge of Google Ads campaign types, audience targeting, bid strategies, and conversion tracking.

• Proficiency with GA4, Google Search Console, Google Ads, Ahrefs, SEMrush, Microsoft Clarity, Screaming Frog, and Looker Studio.

• Working knowledge of HTML, CSS, JavaScript, page speed optimization, and Core Web Vitals.

• Strong analytical skills, with the ability to turn SEO and paid data into growth strategies.

• Google Ads, Google Analytics, Semrush, or Ahrefs certification preferred.