Search Engine Optimization Executive

Eighty Twenty Digital; Gurugram District; On-site; INR 850,000 - 1,200,000; Full time

Job summary

Eighty Twenty Digital is seeking an SEO & Analytics Specialist in Gurugram to lead integrated SEO and GEO projects. You will optimize content for AI citations, build topic clusters, and coordinate with content teams for high-quality, search- and AI-friendly outputs.

You will manage technical audits, improve core web vitals, and report impact via Looker Studio dashboards, leveraging GA4 and GTM. 3 years of hands-on SEO required.

Qualifications

• Bachelor’s or Master’s degree required (or equivalent).
• 3 years hands-on SEO and analytics experience in digital agencies are preferred.

Responsibilities

• Build integrated SEO and GEO strategies across traditional and AI-generated results.
• Optimize content for AI citation and answer inclusion with clear question-led structure.
• Strengthen brand entity signals via structured data, Knowledge Panel, and E-E-A-T.
• Track brand visibility across AI platforms and traditional rankings.
• Stay current with Google algorithm updates and AI discovery standards.
• Conduct technical audits on crawling, indexing, redirects, URL structure, and site architecture.
• Improve Core Web Vitals and mobile usability with dev teams.
• Support eCommerce SEO including product pages and structured data.
• Conduct keyword research, topic mapping, and content roadmaps.
• Coordinate with content teams to produce optimized people-first content.
• Use AI tools to accelerate keyword clustering, briefs, metadata, schema, and reporting.

Skills

Technical SEO

GEO / AEO

GA4

Semrush

Ahrefs

Screaming Frog

AI visibility tracking

E-E-A-T

Excel / Sheets

PowerPoint

Content & SEO writing

Education

Bachelor’s or Master’s degree

Tools

GA4

Google Tag Manager

Looker Studio

Semrush

Ahrefs

Screaming Frog

Job description

8020 is a brand-led digital marketing agency built on four pillars: strategy, creativity, data analytics and technology .

We help brands start meaningful conversations, deliver better customer experiences, build immersive digital journeys and drive measurable ROI. Our services span Insights, Planning & Strategy, UX & UI, Content Development, SEO & GEO, Lead Generation, ORM, Digital Films, CRM, Media Planning and eCommerce Solutions.

We have partnered with brands including Avis, Hathway, Abbott, Wolters Kluwer, Amplus Solar, Apollo Hospitals, Vikram Solar, Airtel, Tata Motors, DS Group, CII and Zuju, from our offices in Gurugram and Sydney.

If you want to make a difference and change the game, 8020 is the place to be.

The Role

Search has changed. Customers now find brands through Google's AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot as much as through the traditional ten blue links. We are looking for an SEO & Analytics Specialist who understands both worlds: someone with solid technical SEO fundamentals who is also building expertise in Generative Engine Optimisation (GEO) and uses AI tools intelligently to work faster and smarter.

Key Responsibilities

Search & GEO Strategy

• Build integrated SEO and GEO strategies that improve visibility across traditional search results and AI-generated answers.
• Optimise content for AI citation and answer inclusion: clear question-led structure, concise answer blocks, FAQs, comparison content and verifiable facts.
• Strengthen brand entity signals through structured data, consistent brand information across the web, Knowledge Panel optimisation and E-E-A-T (Experience, Expertise, Authoritativeness, Trust).
• Track and report brand visibility, mentions and citations across AI platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews / AI Mode) alongside traditional rankings.
• Stay current with Google algorithm and core updates, AI search developments and emerging standards in AI discoverability.

Technical SEO

• Conduct in-depth technical audits covering crawling and indexing (robots.txt, XML sitemaps), canonicalisation, duplicate content, redirects, URL structure, internal linking and site architecture.
• Improve Core Web Vitals (LCP, INP, CLS), mobile usability and page performance in partnership with development teams.
• Support eCommerce SEO: category and product page optimisation, faceted navigation, product feeds and structured data.

Content & Authority

• Conduct keyword and topic research, search-intent mapping, content gap and competitor analysis.
• Build topic clusters and content roadmaps that establish topical authority.
• Brief and coordinate with content teams to produce high-quality, people-first content that is also optimised for search and AI answers.
• Optimise blogs, articles, images and video (including YouTube) for discoverability.
• Earn high-quality backlinks and brand mentions through ethical link building and digital PR.

AI-Assisted SEO Workflows

• Use AI tools (ChatGPT, Claude, Gemini and AI features within SEO platforms) to speed up keyword clustering, content briefs, meta data, schema generation, audit analysis and reporting, always with human review for accuracy and brand fit.
• Identify opportunities to automate repetitive SEO tasks using AI, Google Sheets / Apps Script or basic Python.

Analytics, Measurement & Reporting

• Set up and manage measurement using Google Analytics 4, Google Tag Manager and Google Search Console, including event tracking, conversions and Consent Mode.
• Build clear dashboards in Looker Studio that connect search performance to business outcomes such as leads, sales and brand demand.
• Measure performance in a zero-click world: impressions, brand search growth, AI referral traffic and share of voice, not just clicks.
• Analyse data to identify growth opportunities and translate insights into clear recommendations.
• Present SEO and GEO performance, insights and strategy to clients and internal teams with confidence.

What We're Looking For

Experience & Education

Bachelor's or Master's degree with around 3 years of hands‑on SEO and analytics experience .

Experience in a digital agency environment, managing multiple clients and categories, is strongly preferred.

Core Skills

• Strong command of technical, on‑page and off‑page SEO.
• Working knowledge of GEO / AEO (Answer Engine Optimisation) principles and how AI search platforms select and cite sources.
• Proficiency in GA4, Google Tag Manager, Google Search Console and Looker Studio.
• Hands‑on experience with SEO tools such as Semrush, Ahrefs and Screaming Frog; familiarity with AI visibility tracking tools is a plus.
• Practical, responsible use of AI tools in day‑to‑day SEO work.
• Understanding of structured data, entity SEO and E‑E‑A‑T.
• Strong SEO writing skills: titles, meta descriptions, headers, FAQs and content briefs.
• Advanced MS Excel / Google Sheets (pivot tables, VLOOKUP/XLOOKUP, data cleaning and MIS reporting).
• Strong PowerPoint skills and the ability to tell a clear story with data.