Seo Analyst

ecphasis infotech; Tamil Nadu; On-site; INR 300,000 - 420,000; Full time

Benefits offered by this job

Provident Fund

Learning and career growth

Exposure to SEO and Digital Marketing

Collaborative environment

Cross-functional collaboration

Job summary

ecphasis infotech in Chennai (Vadapalani) is seeking an SEO Analyst with 0–2 years of experience to drive technical SEO, keyword research, on-page optimization, and Schema markup initiatives.

You will collaborate with developers, content creators, designers, and marketing teams to improve organic visibility, rankings, and lead generation, while coordinating video SEO and performance reporting.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Computer Science, IT, or a related field.
• 0–2 years of SEO experience.
• Strong understanding of SEO fundamentals and technical SEO.
• Knowledge of keyword research and competitor analysis.
• Familiarity with Google Search Console and Google Analytics.
• Understanding of Schema Markup and structured data.
• Strong analytical and problem-solving skills.
• Good communication and coordination skills.
• Candidates with practical SEO projects, internships, certifications, or hands-on experience are encouraged to apply.

Responsibilities

• Conduct regular technical and comprehensive SEO audits of websites.
• Identify and resolve issues related to crawling, indexing, broken links, redirects, duplicate content, canonical tags, page speed, and mobile usability.
• Analyze Google Search Console and Google Analytics data.
• Monitor organic traffic, keyword rankings, impressions, clicks, CTR, conversions, and other SEO KPIs.
• Perform keyword research and competitor analysis.
• Optimize title tags, meta descriptions, headings, URLs, internal links, images, and website content.
• Develop and maintain effective internal linking strategies.
• Identify content gaps and recommend SEO-focused pages and topics.
• Implement and manage Schema Markup / Structured Data.
• Work with developers to implement and validate relevant Schema types.
• Monitor Schema errors and warnings using Google Search Console and validation tools.
• Support Core Web Vitals and page-speed optimization initiatives.
• Identify video content opportunities based on SEO keywords and search trends.
• Coordinate with content and marketing teams for video shoots and SEO requirements.
• Prepare SEO-focused video topics, titles, descriptions, keywords, and content briefs.
• Monitor competitor rankings, backlinks, content strategies, and SEO activities.
• Prepare weekly and monthly SEO performance reports.
• Track organic traffic, rankings, backlinks, leads, conversions, and technical SEO improvements.
• Maintain an SEO action plan and prioritize tasks based on business impact.
• Collaborate with developers, content creators, designers, and video production teams.

Skills

Technical SEO

Keyword Research

On-Page SEO

Website Auditing

Schema Markup

SEO Performance Analysis

Team Collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Digital Marketing

Bachelor's Degree in Computer Science

Bachelor's Degree in Information Technology

Bachelor's Degree in Engineering

Bachelor's Degree in Business Administration

Any related field

Tools

Google Search Console

Google Analytics

Google Keyword Planner

SEMrush

Ahrefs

Screaming Frog

Schema Validation Tools

Job description

SEO Analyst

Experience: 1-2 year

Location: Vadapalani, chennai

Job Description

• We are seeking a passionate, analytical, and results-driven SEO Analyst with strong knowledge of technical SEO, keyword research, on-page optimization, website audits, Schema Markup, and SEO performance analysis. The role involves improving organic visibility, search rankings, website traffic, and lead generation. The candidate will collaborate with developers, content creators, designers, and marketing teams and will also support video SEO and video content coordination.

Educational Qualification

• Bachelor’s Degree in: Marketing
• Digital Marketing
• Computer Science
• Information Technology
• Engineering
• Business Administration
• Any related field
• Relevant certifications or practical projects in SEO, Digital Marketing, Technical SEO, Content Marketing, Google Analytics, or Search Console will be an added advantage.

Key Responsibilities

• Conduct regular technical and comprehensive SEO audits of websites.
• Identify and resolve issues related to crawling, indexing, broken links, redirects, duplicate content, canonical tags, page speed, and mobile usability.
• Analyze Google Search Console and Google Analytics data.
• Monitor organic traffic, keyword rankings, impressions, clicks, CTR, conversions, and other SEO KPIs.
• Perform keyword research and competitor analysis.
• Optimize title tags, meta descriptions, headings, URLs, internal links, images, and website content.
• Develop and maintain effective internal linking strategies.
• Identify content gaps and recommend SEO-focused pages and topics.
• Implement and manage Schema Markup / Structured Data.
• Work with developers to implement and validate relevant Schema types.
• Monitor Schema errors and warnings using Google Search Console and validation tools.
• Support Core Web Vitals and page-speed optimization initiatives.
• Identify video content opportunities based on SEO keywords and search trends.
• Coordinate with content and marketing teams for video shoots and SEO requirements.
• Prepare SEO-focused video topics, titles, descriptions, keywords, and content briefs.
• Monitor competitor rankings, backlinks, content strategies, and SEO activities.
• Prepare weekly and monthly SEO performance reports.
• Track organic traffic, rankings, backlinks, leads, conversions, and technical SEO improvements.
• Maintain an SEO action plan and prioritize tasks based on business impact.
• Collaborate with developers, content creators, designers, and video production teams.

Required Technical Skills SEO & Website Optimization

• SEO Fundamentals
• Technical SEO
• On-Page SEO
• Website SEO Auditing
• Keyword Research
• Competitor Analysis
• Content Optimization
• Internal Linking
• Search Intent Analysis

Technical SEO

• HTML Basics
• Meta Tags
• Canonical Tags
• Robots.txt
• XML Sitemaps
• Redirects
• Crawling & Indexing
• Website Architecture
• Core Web Vitals
• Page-Speed Optimization

Schema & Structured Data

• Schema Markup
• Structured Data
• Organization Schema
• LocalBusiness Schema
• Product Schema
• Service Schema
• Article Schema
• FAQ Schema
• Breadcrumb Schema
• VideoObject Schema

SEO Tools

• Google Search Console
• Google Analytics
• Google Keyword Planner
• SEMrush
• Ahrefs
• Screaming Frog
• Schema Validation Tools

• Preferred Skills

• Experience working with B2B, industrial, manufacturing, engineering, or technology websites.
• Knowledge of YouTube SEO and video optimization.
• Experience implementing or managing structured data
• Understanding of content marketing and digital marketing.
• Basic knowledge of HTML and website development.
• Experience coordinating with developers and content teams.
• Knowledge of Google Search Console and Google Analytics reporting.
• Strong analytical and problem-solving abilities.
• Good communication and coordination skills.
• Ability to manage multiple SEO activities and prioritize tasks effectively.

Eligibility

• Bachelor’s degree in Marketing, Digital Marketing, Computer Science, IT, or a related field.
• 0–2 years of SEO experience.
• Strong understanding of SEO fundamentals and technical SEO.
• Knowledge of keyword research and competitor analysis.
• Familiarity with Google Search Console and Google Analytics.
• Understanding of Schema Markup and structured data.
• Basic knowledge of HTML, meta tags, canonical tags, robots.txt, XML sitemaps, redirects, and indexing.
• Strong analytical and problem-solving skills.
• Good communication and coordination skills.
• Candidates with practical SEO projects, internships, certifications, or hands-on experience are encouraged to apply.

Key Performance Indicators (KPIs)

• Organic traffic growth
• Keyword ranking improvements
• Organic leads and conversions
• Search visibility and impressions
• CTR improvement
• Technical SEO issue resolution
• Website health score
• Indexed pages and crawlability
• Schema implementation and validation
• Backlink growth and quality
• Video search visibility and engagement

Compensation & Benefits

• Competitive salary based on:
• Relevant SEO experience
• Technical SEO knowledge
• SEO tools and practical skills
• Keyword research and analytical capabilities
• Interview performance
• Overall suitability for the role

Benefits

• Provident Fund
• Learning and career growth opportunities
• Exposure to SEO and Digital Marketing projects
• Collaborative and supportive work environment
• Opportunity to work with Developers, Content, Design, and Marketing teams

What We Offer

• Opportunity to work on real-world SEO and Digital Marketing projects.
• Hands-on experience in technical SEO, website audits, keyword research, and content optimization.
• Exposure to modern SEO tools and technologies.
• Opportunity to work on websites across technology, business, and other industries.
• Experience in Schema Markup, technical optimization, and SEO performance tracking.
• Exposure to video SEO and digital content initiatives.
• Learning, mentorship, and career growth opportunities.
• Collaborative and technology-driven work environment.
• Opportunity to contribute directly to organic traffic, visibility, and lead-generation initiatives.

Work Details

• Employment Type: Full-Time
• Department: Digital Marketing / Marketing
• Role: SEO Analyst
• Work Location: Chennai – Vadapalani
• Experience: 0–2 Years